Dean Graziosi delivers a short motivational lesson titled 'The Foundation Of Sales' arguing that persuasion and influence arise from truly impacting people. He urges sellers to love and become obsessed with their product/service/company so selling becomes a natural conversation about helping others.
The foundation of good sales. I believe in persuasion and influence is knowing that you're really impacting people with what you have. So I'm going to tell you right now, if you love what you do, take it up another notch and be obsessed with what you do. Be obsessed with the book, the product, the service, the company, whatever it is you do, because then it's easy. Because then it's all a conversation of am I helping people or not?
