Short YouTube talk by Dean Graziosi drawing an extended analogy between marketing and dating: both require clarity about your brand and values to attract the right people and repel the wrong ones. Graziosi emphasizes authenticity as the mechanism that leads people to say “yes” in both dating and marketing.
How is marketing a lot like dating? Think about this. We want to attract those we want to work with, we want to attract the date, and we want to repel people that we shouldn't be working with or don't want to date, right? So in dating, we must really understand what we stand for. We got to understand our own values. We got to understand our own brand, right? Brand in life, brand in business, brand in dating. So we got to understand our own brand, we got to understand our own values. And then we have to use the terminology to attract those that would align with us by our product or date us and to repel those that we don't want to date or we don't want to do business with. They couldn't be more like, learn how to get someone to say yes on a date through authenticity and watch how it works in marketing.
