Dean Graziosi says marketers need to understand what their prospects actually fear and want right now, not what they wanted before. Listen to real conversations, help instead of sell, and push away clients who aren't a fit. Meet people where they are.
If the best marketing is living inside the mind of the prospect and you still have the same marketing as you did last year or two years or three years ago, then are you evolving? The world has changed and we must. And you guys have heard me say this before. I've shared this so many times. I want to share it again. We must. When it comes to marketing and sales and persuasion and influence, whatever it is you want to call it, let's just lump it all together. Today, we must live inside the minds of our prospects. Those people that could do business with us. We must finish their sentences. We must know their fear, know their goals, know their desires. If you're teaching people how to play better tennis, what are their goals? What are their desires? What are their fears? If you're teaching people how to go vegan or, or fix their relationship or find passion or how to get through menopause, what is their biggest worry of going through menopause? I know we have multiple students that are doing really well teaching women how to healthy and elegantly get through menopause. That's why I brought it up. It's like, what is the biggest fear? What is their biggest goal? Why do they want to be that way? And what can they do to solve it? Right? But those things change with the outside world. I've asked this to you guys probably in different places, but I ask you here. Are you guys having the same conversations at dinner today as you had at dinner a year ago? And are you having the same conversations at dinner today than you had three years ago, the month before COVID hit? If the best marketing is living inside the mind of the prospect and you still have the same marketing as you did last year or two years or three years ago, then are you evolving or are you past due? Like, I see so many companies that ask me to consult for them and I just don't have the time. I say no to most, but a lot of them, I'll see them and in two seconds, like, you don't need me to consult. You have the same marketing messages running today than you did three years ago. You don't need me to consult. Go update your marketing live inside the mind of your prospect today. Go sit it, go ride the bus, go to Walmart, go to Target, go to wherever your ideal client hangs out and listen to their conversations. It's different from where it used to be. So as a marketer, we must intuitively or study and find out what are people thinking? What are they afraid of? Today we what are their goals today? Right? Some People had goals three years ago. Now their goal is just to be outside, be free, not worry about COVID not worry about this, not worry about that. We must see whatever industry or niche or dot that you're in. If you're in the self education industry, you must meet them where they are. If you're making, if you haven't done your first sale yet, you made your first sale or you're doing 100 grand a month, this message applies to all of you. We must adjust the way we talk, the way we communicate, the way we market. Here's what I want to this is the part I wanted to share with you today. I want you to take away the thought of marketing, sales influence, persuasion and I want you to think of helping people no matter what it is you share. It could be self defense, it could be learning karate, could be learning sales, could be learning to find self love again. You could be a life coach, a health coach, whatever you are. This applies to all of you. Whether and I wrote this down. Whether you're doing a phone call, a video, a letter or an email or a blog, you're doing a social media post, I want you to think through this lens. Now if you guys have gone through any of my training or seen I do a lot, I share a lot of really understanding where people are with honesty, where they really want to go, why the heck they want it and do you have the capabilities to help them. Now here's something I want to share with you. You should write this down. Don't be afraid to push the wrong client away. The way you will build your confidence and your brand is don't try to teach people that you shouldn't be Teach. Sam.
