Dean Graziosi explains why free advice often gets ignored. Only 18% of people show up to free events, but 99% attend when tickets cost $10,000. Paying for something creates psychological investment that free content never does.
I truly believe we are in a time that we are bombarded with information. We have information overload, but we're starving for wisdom. People who don't pay don't pay attention. If I run a free event, we'll have 18% of the people show up to a free event. We'll have 1.4 million people register. 18% will show up. Wow. Do you know if we just charge $10, it'd be more like 40%. If we charged $1,000, it'd be 70%. If we charged $10 grand, It'd be 99%. Because when you cut a check, they're committing with their dollars. The other thing to remember too is some of the most costly advice in the world is free advice and bad free advice.
