Dean Graziosi explains how to find the one thing stopping prospects from buying, then design your event or workshop to solve it during the session itself. When you eliminate that barrier on the spot, people convert instead of leaving with reasons to wait.
If you think through the biggest constraints your future client would have— I could get this done, but I could get this done if I could get this done, but the thing that's been holding me back is— if you know those, think about what those constraints are, and this thing we're going to do together is going to bust those constraints. Isn't that when we are free? Isn't it? So many times we have all the things lined up, we like the creative, we know we could teach it, but maybe it's the marketing, maybe it's the funnel, maybe it's the, the sales presentation that you have to do. There's that one thing, that one Well, the event or workshop you create, make sure it busts that. It overcomes that. No more excuses. They don't leave going, "Oh, I gotta go home and fix that." No, no, no. We fixed it while we were together.
