The Secret To Finding Your Ideal Customers

How to find the exact people ready to buy your product. So depending on where you are right now, you're on a journey, you're brand new, you're a part timer, or you're ready to scale the business you're in. We're all on that same path. I said it earlier, right? All of us have to get our first sale, we have to go to next sales, and then the job is to get the consistent sales to make it real and scalable. Make sense, challenge your mind, because your mind is looking for what's wrong, not what's right. I want to share one of the biggest secrets of them all. And it's actually no secret. So you ready for this one? The secret that's not really a secret. Care more. Let's start with a foundation of caring more. And when you care more, you look through a different lens of what you're going to deliver. You look through a different lens on how you're going to communicate. You look through a different lens on how you're going to show up. When you think about caring somebody to serve them, it's different than just trying to sell them. They feel that emotion and you don't have to fake it. Just fall in love your product and we'll talk about that. The art of caring more than other people is one of the biggest secrets to success. Now we're going to go in way more detail than that. But I got to ask you something real quick. I love asking this question, but does money solve problems? You know, we get, we get. Some people say yes, some people say maybe. Some people are a little confused. Let me just share something. Really think about this. For me, when I was a kid, I just wanted to get money out of the way because My mom worked three jobs and came home at 10 o' clock at night. And I hated, I hated not seeing her at night. She gave me a kiss on the forehead when I was, when I was sleeping. My first memory of wanting to make money was just to retire my mom. We all got our stuff, right? But when I retired my mom when I was 24 years old, that solved the problem. My mom was able to live into who she was supposed to be. She worked her tail off her whole life, right? Does money solve problems? You can make sure your parents are okay, make sure your kids are okay, or retire your spouse from a job that they've hated. Or you leave something that's robbing your soul. What if you could donate to your church? Help somebody in ch that's, that's struggling. I had Somebody say once, if you think money doesn't solve problems or make you happy, you haven't given enough away. And I only share that because money earned ethically has such amazing byproducts. It's like that story that we had today. I've been sharing it for years. It's like the story of being in an airplane. What does they say if the oxygen mask dropped? Put yours on first and then take care of the person you're with. I believe money can do that for us. If we get secure, what do most of us do? We look who we can help. We get to serve, we get to give back. We get to hire people, we get to donate, we get to fuel the economy. So the only thing I'm saying is sometimes we have this internal thing. Is money bad? No, not if it's used properly and earned ethically. It solves problems. And the reason I'm bringing that topic up today is because there's only a few ways to get money if you're going to do it the right way. And if you're starting a business, one way might be to borrow money, right? You got to pay it back with interest. One could be raise money for the company you have or get people to say yes. Get people to buy your products, sell through service. And when people say yes, that's the way money comes into your company. That's the way a dream becomes a reality. There is no such thing as a successful company without sales. That's just the fact that that word, sales might bug some of the new people. I promise you, I'm gonna make a big, bold promise. By the time we're done, you're gonna fall in love with sales. I'm gonna. That's a bold promise, but I'm gonna do it. I did it with my wife. So I'll share that story really quick here in a minute. The question is, though, if money does solve problems, and the way to get money is sales, sales solves problems, especially when you can do it through service, through your heart. So when you start looking through that lens of persuasion, influence, whatever you want to call it, getting a yes. If you start looking through the lens of how it changes lives, then you look through a new lens. How to find the exact people ready to buy your product. So depending on where you are right now, you're on a journey. You're brand new, you're a part timer, or you're ready to scale the business you're in. We're all on that same path. I said it earlier, right? All of Us have to get our first sale, we have to go to next sales. And then the job is to get the consistent sales to make it real and scalable make sense. That's how it becomes a business. It's not just selling a thing. I'm sure you guys can't wait. And I love watching people get their first sale. It is the biggest game changer in the world because when you go, you know, you get your first one, you know you can replicate it and replicate it and replicate it. So the question is, where do you start finding people? What skill are you going to share? What will you share? How will you share? You guys rocked that. There's one more triangle. And the next triangle is where will the sales come from? Where will the people come from? So I want to go through this with you guys and show you this natural evolution. In fact, I'll make this a little bigger if I don't mess it up here. So we could frame up on this one mostly. That would be great. Okay, so first sales can start with your warm network. And what do I mean by that? Your warm network. Not like. And only because I've been doing this so long. We talked about when you love something, right? We talked about if you go to a movie you love, right? You can't wait to tell everybody, you know, you have a meal you like. You can't wait to tell everybody you know, read a book or something really passionate. You can't wait to tell people when you fall in love with it. True. We said that yesterday, right? We know that to be true. Where your first sales can come from is when you create something you absolutely love. If you created something that help people live a healthier lifestyle, think about when that's created. Let's just pretend it's created and it's sitting there and you know, it does the thing that you wish you had at an earlier time in life, it would have collapsed time. It would have said, no, no, no, don't go in that direction. Go in this direction. You're building that map for people, right? When you build something so cool, wouldn't you brag more about it than a movie? Wouldn't you talk more about it than the book you read or the meal? That was good. When you build that thing, I promise you, you can't wait to talk about it. So it's not like inviting, and I'm not knocking network marketing, but it's not like inviting people over your house and go, surprise, you're here. I want to sell you this thing. This is from Your soul, your heart. Oh, my God, you're dealing with depression. I built something. And when you start telling friends, I promise they will tell friends. Who will tell friends. And your first group of sales will come through your warm market. And they won't come like, oh, I gotta refer. It's like, no, I can't wait to tell people what Tanika's, What Douglas is doing, or what Jennifer is doing, because they're doing something so amazing for the world. And I want to tell you what these first sales do. So if you think your first sales are going to come in, most cases are going to come through a warm network. And what happens, this builds a level of confidence inside of you that's hard to explain because you start. You can't help but talk about it. And now, of course, we teach actual process that. But people start telling people, you get your first sale, and then all of a sudden somebody goes through your stuff and you learn a little. You adjust, like Terri was saying yesterday, and you adjust, but they're so transformed that you start getting, oh, my God, thank you for doing this. Oh, my God. You saved me so much time. I found love. I sell better, I live better. I'm fishy. I'm doing this. I'm better at my hair salon right now. I'm a better physical therapist. I started my own accounting business. You start getting in your first sales. I'm telling you, this is where the addiction comes in. And you realize, wow, I'm actually serving people for a living. I want more.