Dean Graziosi breaks down the three-part sales formula: a hook that stops viewers and speaks to their fears, a story showing your credibility, and a call to action with a deadline. Most people mess up the hook, so obsess over it.
Alright. When it comes to selling your course, your product, your mastermind, your workshop, your weekend zoom call, first and foremost, love what you do. So much that you feel bad if people don't say yes. But then secondly, you need these three things in your sales video. You need a hook story and close. The first things that come out of your mouth to get people to stop and listen to your video. What can you say to live inside their mind, to address their fears, their desires, their goals. That is the stop sign. So they watch your video. Once they watch, then you got to tell your story. What's your epiphany? What's your evolution? Why are you the expert? Why are you good at teaching them what you're going to teach them? This is so important. Most people are good at this. Most people stink at the hook. So obsess on the hook. The last part is the cta. What's your call to action? Get them to do something. Go to your podcast, your workshop, your mastermind. Go buy the product. You got to tell them exactly what to do and put a definite time limit on it.
