Dean Graziosi explains why people abandon long videos for short ones. Audiences want speed and no friction, clicking forward instantly. Micro-format videos outperform long-form in retention, but a truly compelling video works at any length.
Consumers increasingly prioritize immediacy and frictionless access. They want to click, move forward, and not have to deal with anything. So speed of decisions is important. Shorter formats win. Micro wins outperform long-form immersion in retention and participation. People used to say to me, what works better, a long video or a short video? You know which one works better? A powerful video.
