This Is Why You’re Still Not Where You Want to Be

Can we agree that we've missed opportunities in our life because of thoughts going on in our mind? Can we agree that we've had incredible opportunities that we let pass because maybe it was imposter syndrome, or maybe somebody chirped in our ear and it was just enough to hesitate and let it go down the tracks? All the things that stack up that allow us to live into who we're meant to be. The enemy of progress isn't failure. It's drifting. Most people, we don't fail. Hear me on this one. You don't fail dramatically. Oh, I tried it. I went all in. And it crushed. It failed. It broke my heart, right? Failure comes quietly. Failure comes from slowly drifting away from your dreams and your goals. You don't even remember when you stopped. What happens as you drift, you don't know when it happened, but then you go, hey, wait a minute, I was supposed to be in my own business. I'm supposed to unlock my creativity. And you go back online and you're looking at ads and you're looking at things and go, oh, maybe it's this. And you don't realize that you go from project to project, idea to idea, to never commit completely. Oh, maybe this is it. Oh, maybe I should do this. Oh, this looks good. Oh, I saw this person online. They got rich doing this. Oh no, I could try that. Oh, I should do a webinar. No, I should do a podcast. No, I should do a book. Ah, something pops up that you don't like. I'll come back to that. And slowly you drift. Then you're looking for something else. It's where a mile wide and an inch deep rather than an inch wide and a mile deep. Drifting is how dreams die. Drifting's not going down the current like this, is it? Drifting is you're just subtly drifting away, right? Do you ever go out in the ocean and not pay attention and you look up and your, your towel is like a quarter of a mile that way. You didn't even realize that the tide took you down the beach, right? That, that's— I want to plant that analogy in your head, same as I want to do with my daughter, because she's facing this world. In the book, it's pretty cool. It said how I get— it's a cool book to read or listen to. In the book, it says how I get people to not live into their full potential is I don't make it dramatic. I just try to get them to drift really young. I try to get them to do, you know, in today's world, it'd be a little bit of video games and a little bit of this and a little bit of that. And I'm not sure about college and what should I do? The devil's words were like, if I can get them to focus on a lot of things and not go deep on anything, I can get them to drift for 50 years and then they're mine. When you're in your head, you're dead. This is Tony Robbins 101. You can't learn it from the outside judgment. Hmm, I wonder, like, how many times have you said, if I go this way, this could happen or this could happen? Ah, which one is it going to be? Is it going to go this way or is it going to go this way? And then you do nothing. Do we make good decisions when we're in our head? The head is where doubts live. Your head is where imposter syndrome lives. Perfectionism, analysis paralysis. We could just, we'd go on, can't we? Can name them all. But the heart, is where courage lives. Your heart is fearless. Your heart could go for anything. Your heart screams that we want more. The heart is where creativity lives. The heart is where conviction lives. The heart, I believe, is where resourcefulness comes from. When you are taking an uncomfortable step, are you overthinking or you're just doing it? For some reason, we've been thought to be real? How many times have you probably heard— since you guys, you're the ones that take action— be real, be logical, so I can be like everybody else? I want to be the crazy one. I want to be the dreamer. I want to be the one that people look at sideways. I've heard Tony say before, if you overthought anything, would you really drive a car going 70 miles an hour and the only thing dividing you is a yellow line on the ground? If you really thought about that, somebody could just be on their phone, which a third of the people now drive and text. But if you start thinking of business every way like that, then of course it goes in here and you're like, yeah, but I don't have everything dialed in. It's got to be perfect, man. You know, I analyze this. A lot of businesses in my space fail. All businesses fail because they're drifting, because they're not focused, because they're in their head. Right. So if we remember, when you're in your head, you're dead. But let's go a little deeper. When you're in your head, You guys should find your own tool to get you back in your heart. That could be your purpose, could be your why, could be your daughter, could be your spouse. It could be the best version of you that you know is yet to come. What is the thing that when you bring it up, you go, I'm back in my heart. There's nothing going to stop me. I'm back in my heart. According to Napoleon Hill, the devil's greatest tool, and I kind of alluded to this already, is distraction. If the devil can't destroy you, let's think of that inner villain, that other voice. If it can't destroy you directly, then the second option is distraction. You're busy doing things that don't move the needle, put you in reactive mode. Not proactive. Get you dabbling with a lot of things. No, no, no, I'm busy. I got, I got this thing going on. I'm going to start a podcast, and I'm going to write a book, and I started this course. Oh, I'm going to get my social media going. Oh, I think I'm going to be a coach. Oh no, maybe I should work on the book. No, I— oh, which one of these? Ah, Netflix. Let me surf. Oh, that's funny, huh? Did you see that? If you start Ooh, I was up against something that made me think. I was up against something where I had to have a breakthrough. So instead of having the breakthrough, I went to Netflix. Instead of having the breakthrough, I went and had a cocktail. Instead of the breakthrough, I just started going like this with my finger. I don't even realize an hour and a half went by. When people say to me sometimes, I just, I would love to do more of this, Dean. Just don't have time. Christina, give me your phone. Well, why? Because I'm not gonna look at it. I just wanna see how many hours a day you're on your phone. 4.7 hours on your phone today. Today. You don't have time? Boop. You're drifting. You're distracted. Each of us, if you went on your phone, you wouldn't imagine how much time you have on it. The tool of the inner villain or the Negative Nelly, whatever you want to call it, that lives inside of you, it's simply just distraction. Keep you busy with things that don't move the needle. Working on things that mean nothing, and it makes you dabble. You can't let that win. Your future, it doesn't need more information. It needs more intention. Sometimes when we're not moving forward, when we're a little distracted, when we're drifting a little, our brain goes into, I need to learn more. And I'm just going to say this as someone who wants to teach all of you. Don't become a professional learner. Learn enough and become a professional action taker. Why even get in our head? If your heart shows you that you're unstoppable and it's where your dreams come into reality, then why let the head get in the way? I think I asked earlier if you have those two voices and you all agreed. I don't want to oversimplify it, but one is your head, one's your heart. And I think who we listen to determines our destiny. You already know what you need to do. Listen, I'll tell you one of the things. I'm gonna be completely transparent. Tony and I first launched the ability to teach people to be in our industry, the knowledge industry, 7, 8 years ago, right? And we just had a course. Became viral. It went all over the world, went nuts for it. If anybody remembers the Knowledge Business Blueprint, 8 years ago. It was the biggest launch in internet history. Everybody went nuts. Alex Hormozi bought it. Lewis Howes bought it. Jenna Kutcher bought it. I mean, I could name people that you know and tens of thousands of other people. Then so many people got successful, they said, Dean, now that I know how to do this, should I use Kajabi or ClickFunnels or this one? And do I need a Zapier account? And who does my email? And who does my merchant account? And how do I post the course? And when do I do it? There were so many people asking and having success that we spent years and partnered with a company to bring the technology under one roof, cheaper than anybody else. But can I tell you, even though that is amazing and we love to do that, some people skip the education and look at the tool and, ah, this is too hard for me. And I never saw that coming. I wanted to make it like the tools are just the Christmas presents. You got to go through all the education first. You got to understand it. And then instead of going out and spending all this money every place else, it's over there when you're ready. I just didn't see it. Now I'm being completely transparent. A lot of people skip over that and go, but Dean, the edge— but they'll tell them, our support team, yeah, but the technology, like, have you laid out your course yet? No, but the technology, I'm like, You could get your first sale, your first multiple sales, your first 20 sales before you build out a complete funnel and a down sell and an upsell. Get momentum, get in the game, use the thing that drives you forward. And in some cases, you already know what to do. But when you get a little nervous, you go, I need to learn more. The future doesn't need more. It needs more intention. You have all of what you need to lead. Take what you know and put it into play. Take what you know and start posting. Take what you know, use Gigi and get your 6 teaching topics, your 12 teaching topics. Start teaching them in social media for free. Start teaching all your friends. Start the momentum instead of waiting for I know all the software, it's all built, the course is built, the funnel's built, the piece is built, the webinar's shot. You'll get there. But you'll get there a lot quicker if you recognize these little milestones along the way. Indecision is a decision. Every time you hesitate, delay, or drift, you're deciding to stay stuck. If you think about it, if you feel a little stuck, you feel like, I'm not sure on this, and then you drift, or you go, I'll do it tomorrow, you're actually making a decision. You actually don't need more time. You need to find a moment of power, a moment of, I'm going to take this action now. It's not pleasant. It's not puppies and rainbows and butterflies. Like, it's somebody quit, somebody let you down, the thing didn't work, the relationship's not going well, you messed up with your significant other and you know the text is coming in. That indecision is actually a decision not to solve it. And every time I look at it, I'm go, there's always an answer. There's always a way to fix this. There's always a solution. Instead of finding a way around it, We have to find something in our soul to have a moment of power and say, "Now." When is the best time to do this? Right this very minute. When is the best time to attack the thing I've been putting off? Right this very minute. Clarity, besides the emotion of courage, lives in your heart, not your head. You see, we're trying to find clarity with logic. None of this is logical. None of it. I mean, I lived in a trailer park. I have dyslexia. My parents were married 9 times. I didn't have lunch money growing up. Everyone doubted my dreams. And that's okay. And they didn't doubt me like, "You loser." It was more like, "Hey, other people do that, Dean. That's not where we come from." I'm talking parents, friends, family, right? They couldn't see my vision. That's okay. They weren't trying to hurt me. I'm not an educator. I don't have a degree. Like, and I'm not saying look at me, but the fact of the matter is it's not logical that I should be successful, right? It's not logical. So many of the amazing things that you've done, it's not logical. So if it's not logical, but it's the thing that moves us forward, then it can't live in our head. It's got to be from our heart. You could show up as a drifter or a driver. What if you just decided that I'm going to show up and I'm going to make decisions? I'm going to show up knowing my heart is in control. I'm going to show up with a— and leave with a plan. I'm going to commit to it and I'm going to go deep, even if I'm scared. Isn't that a better feeling? And who's scared about doing something new in their life? All of us. All of us. So the cool part is you get to be around the collective of all this crazy people going after something big, going after your hearts, not listening to the, to the noise that's in here. That's how we create an army. I am going to crush this. I'm going to make people in my family I'm really jealous. I'm not going to listen to the people when they say AI is going to rob everything. We're going to— world's over. All those things, though, could happen. I'd rather not focus on them. I'd rather find a way on focusing on unlocking my full potential. To get done with a month, get done with a year, get done with a decade and go, I went all in. I didn't sit in the stands with someone else's name on the back of my jersey critiquing the game. I was in the game. I might have failed a little, might have got hit a little, might have missed a few goals, but I'm in the game. That's how you shift the world. That's how you shift your family. We go at it together. I'm ready for that. ¡Gracias!