Short motivational marketing monologue by Dean Graziosi emphasizing the need for persistent, repeated marketing efforts ('marketing stamina'). He argues that marketers often over-focus on product and under-invest in sustained marketing across platforms (TikTok, Facebook, YouTube), calling marketing 'the oxygen for every successful business.'
So many people want to obsess on their product, their service, what they deliver. And you should. You should make it the best in the world so you love what you do. And then they spend five minutes on the marketing and they wonder why it doesn't work. You have to have marketing stamina. Marketing stamina is when you try something doesn't work, you try again. When that doesn't work, you try again. When that doesn't work, you try again. You don't say, TikTok doesn't work for me, or Facebook doesn't work, or YouTube doesn't work. They all work. You're just not working it. Marketing is the oxygen for every successful business.
