Dean Graziosi argues your why must have real weight, making quitting harder than continuing. A genuine why overrides comfort and fear, unlike enthusiasm that fades when things get tough. Examples: financial freedom that stops price-checking, unrestricted family time, a business that runs without you for a week.
If your why only works when things are going well, it's not a why. It's just enthusiasm. A real why has weight. It creates pressure. It makes quitting harder than continuing. For some of you, that why is running towards something like being able to walk into a grocery store and not check prices. Or never having to choose between time with your kids and your family, or paying bills, or building a business that doesn't fall apart if you step away from it for a week. Everyone's why is different, but the emotional pull is the same. The bottom line is this. It needs to be something strong enough to override comfort, to override fear, to override everything. Because when things are hard, and they will be, your why is what helps compel you forward. But here's something I've noticed. After working with thousands of high performers.
