Dean GraziosiCofounder @ Mastermind & AI Advantage | Serial Entrepreneur

What is a HOOK?

26 Jan 2023 · 0 min

Watch on YouTube

0:25

Short YouTube excerpt in which Dean Graziosi defines a "hook" as an immediately intriguing element used to capture attention. He explains hooks work by moving people away from pain or toward pleasure and gives examples (headline, email subject line, first sentence, webinar/YouTube/video opening). The tone is practical, conversational advice about crafting openings rather than a formal theory.

What is a hook? A hook is basically something that is intriguing at this very moment. And a hook comes from either moving away from something painful or moving towards something pleasurable. A hook is a part of. It could be a headline, a subject line in an email. The first sentence you say, just don't overthink it. Just. It could be the start of a webinar, the start of a YouTube video, the start of an email you're going to send. It could be anything like that.