Dean Graziosi splits marketing into science and art, arguing the art is messaging: getting inside your prospect's head, finishing their sentences, knowing what they want before they do. He credits this skill with three decades of success as a self-employed marketer.
When I say marketing and I teach marketing in my world, I break marketing into two pieces, kind of the science and the art. And the art is what allowed me to be successful for the last 30 years of being self employed. The art is the messaging. The art is living inside the mind of your prospect, living inside the mind of your client, finishing their sentences, delivering what they want and what they need. And when you master the art, you have a gift that works in every area of your life.
