Dean Graziosi says the economy cycles between booms and busts. To win, meet customers where they are emotionally, adjust your message to match their confidence level, and finish the sentences they're already thinking. Anticipate where the market is headed, not where it is now.
Where are we right now in the economy and economies will shift. We might go through a mega boom. Aspirational what's next? Bigger future optimism. Off the charts. But eventually what goes up must come down. Eventually we'll go through lower confidence. I'm scared. Can I really do this? Back up in the goal get in the lifeboat market to them. Meet them where they are, make them feel safe. Adjust your product, your service or the way you speak about it. And then realize once they get stuck there, sometimes they are stuck there and you got to wake them up and shake them and tell them to get to the aspirational part quicker and slower, sooner than everybody else. Because like the Wayne Gretzky quote when they said, why are you so good at hockey? He said, because everybody skates to where the puck is going. When you analyze this and watch this, your marketing can always meet people where they are, live inside their mind, finish their sentences, enter conversations they're already having. And you'll never have to worry about your marketing, no matter where the economy is.
