Short excerpt from a YouTube interview (June 4, 2025) where Dean Graziosi gives practical email-marketing advice: send three value emails for every promotional offer, make emails genuinely useful (quotes, one-liners, teachable content) so recipients habitually open them, and avoid sending only discount/promotional messages which lead to being ignored or deleted.
If you could just give us one piece of advice or one take what you've learned from over the years that you think would be a lesson to us that you think could help.
One thing is three, value emails to every offer. Think of email, how we're getting slammed. How do you become the email that stays on the shelf? And that's by delivering. The majority of your emails have something in there that's powerful. I even see big companies, all their emails they send to you is Black Friday offer and this offer and a discount offer. Make sure to get a friend in. Every time they send me something, it's promotional, it goes in the garbage. But if you send a couple emails a month that are extremely valuable, like I better open that, man, these guys, they learn something from Tony Robbins. They learned something from this guy. Even if they're little quotes or they're one liners, just get them used to opening your emails.
Just that inspiration, that emotion that it's about.
Yeah, because they see something from you guys. Oh, it's always good shit, right? So that there's a million things. Have a good hook. Test headlines. Test headlines. Obsessively. Test, click through. Rate obsessively. But the fact of the matter is if you send too many just offers or discounts, they're going to get used to that and they're not going to open it in the first place.
