Dean Graziosi explains why knowing your "why" matters. His: never being broke again, giving his kids choices he didn't have, staying in control. He credits Joe Stump for teaching him to dig into his real motivations, which kept him going through fear and failure.
Why do you do what you do? Ask yourself. Just keep asking yourself why. Why do you want to make more money for me? When I dug into asking myself why over and over again, I learned it from my buddy Joe Stump. I never want to go backwards. I hated being broke. I want my kids to have choices because I didn't have any. And I want to be in control of my life. When I understood my true why, it gave me something to fight for every day, even when I was scared or failed or felt I couldn't do it.
