A short conversational clip from a YouTube video ("Your Marketing Isn’t the Problem.") featuring Alex Hormozi and Dean Graziosi. They argue that poor business performance is often due to product quality (example: bad sandwiches) rather than marketing or location, and that serving existing customers well would naturally drive demand. The tone is informal and anecdotal.
I look at a lot of businesses every day. It's usually the biggest, most obvious thing is that the sandwich shop isn't doing well. They're like, it's our marketing. It's the location. I was like, your sandwiches just aren't that good. It's all it is. They're just not good enough. They're like, we just need more customers. I was like, if you serve the customers you had well enough, you wouldn't have this conversation with me. You'd already have a line out the door every day at lunch.
When you have a killer sandwich.
Yeah.
What do you do? You post it. Nobody even wants to.
See a post about food.
Like, please. And you and I both know some companies. We talked about one earlier that's a really good marketer.
Yeah, but.
The company's kind of like a colander that you put spaghetti in. They market so good, but they keep falling through the holes because their product's not amazing.
