Dean Graziosi argues you must genuinely love what you sell or fix it immediately. A struggling sandwich shop blames marketing and location, but the real problem is the sandwich itself. No amount of marketing saves a bad product.
What if tomorrow, if we challenge you to say, how can I fall in love with this business? How can I fall in love with my product? And if you don't love it, here's what I'll tell you, just go fix it. All right, fix it.
I love this. So I'm gonna, I'm gonna go real deep on this real quick. It's usually the biggest, most obvious thing is that the, like, the sandwich shop isn't doing well. They're like, it's our marketing, it's, it's the location.
I was like, your sandwiches just aren't that good. It's all it is. They're just not— they're just not good enough. That's all. Like, they're like, we just need more customers. I was like, if you serve the customers you had well enough, you wouldn't have this conversation with me.
My understanding of the level of effort that is required to make something that is world-class or excellent has continued to move up. My bar and my expectation of self
