Are you fire hosing your marketing? EP #221 - Shorty

G', day, guys. Dan here, episode 221 of the how to Scale a Video Business Podcast with this week's Shorty.

So, as you know, I record these as soon as we come off one of our coaching calls inside the video business accelerator Mastermind.

And I always like to share a nugget with you because these calls are phenomenal. This, this week it was what's Working Now Call. And that's the theme of a call we have on the last Tuesday of the month here in Australia. And today the topic was around websites again, but more importantly marketing and how that fits into your marketing strategy. And someone made a great comment about how.

You know, there are so many things you could be doing in marketing. You know, you can be on Instagram, Facebook, LinkedIn, doing paid ads on Google, Facebook.

And so it's, it's important that you know, you don't try and do everything at once because.

Just because you can doesn't mean you should. It's much more important to.

Focus on the, the thing that's going to give you the biggest return for the least amount of work. A common mistake that can be made when you're scaling a business is to be chasing more and more work, when in fact, sometimes in the desire to get new business in.

You can be in a position where you're just chasing so much work that you're not catching your tail. And then what's happening is you're not necessarily charging enough for the work you're doing because you just want volume or you're not capitalizing on repeat business from existing clients who've already done work with you because they've already built up a trust with you. They've already built up a relationship. It's a lot harder to sell to someone new who doesn't know and trust you and like you than it is to someone who's worked with you before, who you've delivered a project for and they were happy. And sometimes just asking the question, hey, how's it going? How did that last project go? Is all it needs to further that relationship.

Sometimes. So I just had to clear my throat there. Sometimes the.

Easiest wins are the ones who you've worked with before.

So have a think about how you're approaching your marketing and have a think about.

What you could be doing that's a better and higher use of your time that is not just hosing new business opportunities.

What, what's typically works best for most of our clients, and I'd say in 80 20, this is where most of the leverages is in LinkedIn, a solid LinkedIn connection strategy backed up with the solid LinkedIn content strategy. So it is an organic approach, but it means connecting with 20 people a day in your target market. So you want your connections list to only be people in your ideal target market. And then you want to be posting content at least one day per week. Make it consistent. It's much more important to be consistent than it is to be sporadic. I'll never forget I did a London marathon training camp probably back in about 1999 in Club LA Santa and Lanzarote in the Balearic Islands. And a famous athlete, Steve Cram, was training for the marathon. And he said it's far better to run a little often than it is to do one run a week. He said you will build up more resilience, more strength training by running a little often. And it's the same with marketing. You know, sometimes what happens is filmmakers get busy and they stop marketing because they're busy on production. And then they, they get quiet and there's no work coming in, so they start to market. So there's this kind of feast and famine approach to marketing, and that feast and famine approach to marketing directly correlates to the feast and famine that people experience in business. And so it's very important that you just build some consistency. It's better to do one post a week than, you know, three posts one week and then nothing for two weeks. And we inside the vba, we've actually got content planning structures and content planning templates to help you understand, you know, what should you post on what days. But what's really important is the consistency. And sometimes as simple as just a behind the scenes picture is all it needs. You know, you're just wanting to stay front and center of mind of your market. And where a lot of people go wrong is they simply don't. They aren't consistent enough in the output because they get crippled by not knowing what to post. And so, or they think they've got to sit and write 12 posts before they start putting stuff out this, this podcast. You know, every Tuesday after my coaching call, I get a note from one of my team who says, hey, remember to do the shorty. I literally finished the call. I'd run downstairs, I grabbed some breakfast, I come back up and I hit record. And I, and I start to talk. I spend a few minutes thinking about what I'm going to talk about and then I hit record. Because I know that what's important is my commitment to delivering two episodes a week to you so that you've always got fresh content. And I want to demonstrate how to do it by, by doing it, I want to set an example of consistency. And it takes discipline, it takes tenacity. You've got to keep creating stuff, but that is being a professional, right? You know, when you're professional, you, you want your work to be consistent. You want your clients to see that you're consistent. So demonstrate consistency, don't tell people you're consistent, show them you're consistent. And ultimately it's, it's one of the highest and best uses of your time is to tell the world about the experiences you've had, the people you've helped, the opportunities you have to help them. You have a moral obligation to let them know that this is available because if you don't, they might be struggling along with the wrong solution or not having a great film made and you're sitting there not working. So there has to be a point where you have to kind of take a deep breath, put your big boy or big girl pants on and say, right, I'm going to go out there and share my knowledge, my experience with the world. And we help our members do that with templates and scripts, processes which are proven to work, but you still have to do the work. So I wanted you to just think about how you're marketing your business. Are you doing enough? Are you being consistent? And if you're not, what could you change? What could you change to make it more consistent? To ensure that your market is getting the right information to help them make an informed decision about the kind of work they want to create? Ask yourself this. Has owning your own video business been everything you dreamed it would be when you first got started? It might be hard to admit, but think about whether you're genuinely achieving everything you set out to. When you made that decision to grab the camera and go it alone, are you really working less? Are you really earning more? And are you really in control? Chances are you're bloody good at what you do, but you're having to work like a dog, 70 plus hours a week. Whether it's filming, editing, marketing, or any of the other jobs that come with being the big boss of your own video company. When you're managing projects, constantly searching out for new clients and worrying about cash flow, it's easy to lose sight of the bigger picture or make real progress. Let's face it, that stress is the last thing you need when you're trying to run a profitable company that supports you and the people you care about. Truth is, a business that provides financial, professional, and personal freedom really is achievable. But maybe you've got that nagging feeling that you're overworked, lacking stability, and struggling to get to where you really want to be right now. It could be that you just don't know how to make a positive change on your own. So I created the Video Business Accelerator Coaching programs to really supercharge your video business. With these unique coaching programs, your you'll learn all the tools you need to get complete confidence in the success of your video business. You can take the first step on your journey to a successful business that doesn't control your life. Let me show you how. Head over to Denlany.com and click on Accelerator.