Are you following up enough? EP #199 - Shorty

G' day guys. Dan here with this Week's Shorty, episode 199 of the how to Scale a Video Business Podcast. So I almost forgot to record this today. I was so busy recording another episode that's going to be going out in a couple of weeks with my copywriter Jamie from Savvy Copy. They've just completely rewritten our website and a lot of other work for us. And so I wanted to get her on the show and talk about, you know, the power of copy and what it means. So that's coming out in a couple of weeks time. But I messed up the recording. I've been trialing trying to get the sync sound to work better through the ATEM Mini and coming through the Rodecaster Pro it just seems to like always have a delay and so I was routing it through another mixer into the back of the Atem. But I find the ATEM quite frustrating because there's like no headphone jack so you can't really monitor what's coming straight out of there.

And I was a bit hot on the input of the atem so I'm trying to repair the audio using RX Izotope, which is amazing plugin and software. But I just bit frustrating because like I've got this amazing mic set up and all the rooms soundproofed and I just screwed something up. But you know who like I'm telling you that because I still screw things up, I'm. But no means perfect and and I'm a bit tired, I'm a bit burnt out, I need a bit of a break and we're going on holiday in a few weeks time, first time away in a year. It's just been a big year, you know, it's been a lot going on with all the craziness in the world and also we moved house, been doing a lot of building work in the house and you know, it's just been a full on year and I'm sure like a lot of people, in fact my clients and I have been talking about how full on it's been in the last, you know, 18 months. Really. Everyone's just busting a gut to, you know, to maintain their business. And look on the plus side, there's been a lot of growth. A lot of my clients are seeing enormous growth even during a pandemic. And although everyone suffered a little bit initially, I think there's a real swing towards growth and that's actually one of the things we're talking about on today's coaching call was the the power of like following up with existing clients. And it's something that a lot of people forget to do or are too shy to do or feel fearful of doing it because, you know, we worry about being rejected.

But the truth is, you know, typically what happens is, is we finish a project and we think, oh, the client knows where we are, they'll come back to us if they need us. And certainly true, but some clients don't. And so if you're not maintaining a front and center of mind.

Sort of perspective, then you risk being forgotten about. And so I wanted to just talk a little bit today to that and the importance of making sure you're always front and center of a client's mind because if you don't have a structured follow up process, there is a risk that they will just forget about you because, you know, clients are busy doing a million other things. And so you want to make sure you're always following up and always being in touch. And the other reason for this is that, you know, older clients perhaps you've not spoken to in a while, you know, people move on from positions, they get promoted, they, you know, end up in more senior positions. In fact, an old friend of mine that I worked with years ago, 2004 at Sony, is now running Shel Consumer Marketing Worldwide. So, you know, you mustn't forget that people move on in their careers. And so it's worth going back and following up with old leads people used to do business with so that you can, you know, create some opportunities for yourself.

I was talking to one of my clients on the call today and he's running a very successful business over in Auckland, New Zealand. And Jamie's like, I just suggested a couple of things he could look to do and it was like, oh yeah, good, you know, I haven't done that in a while. And that's the power of the calls in the group is that, you know, we might suggest one thing, but that one thing could be worth $50,000 if you, if you apply it. And, and the power of a successful video business is one that follows up consistently and is always in, in contact with existing clients, previous clients, and constantly going back to clients maybe that you didn't win a job from as well, and just continually going back and touching base because if you don't continually follow up, people just fall off the radar. And so that is the kind of the essence of what I want to share with you today. I want to keep it nice and short today. Go and follow up with your existing clients, build a list. We have a spreadsheet in the group we use and it's like, you know, it's like the client's name. What was the last project you did? What was the revenue? When was the last time you spoke to them? They have a traffic light system where you put a red for not spoken to them, an orange if you've spoken with them and you weren't able to get through, and a green if you managed to get through. And I guarantee if you take every client you've ever worked with and you put them on a list and you follow up with them, somebody will be like, I'm so glad you got in touch. We were just thinking about doing a project. So guys, that's it for me today, nice and short. I will see you on Thursday for episode 200. Ask yourself this has owning your own video business been everything you dreamed it would be when you first got started? It might be hard to admit, but think about whether you're genuinely achieving everything you set out to when you made that decision to grab the camera and go it alone. Are you really working less? Are you really earning more? And are you really in control? The chances are you're bloody good at what you do, but you're having to work like a dog, 70 plus hours a week. Whether it's filming, editing, marketing or any of the other jobs that get come with being the big boss of your own video company. When you're managing projects, constantly searching out for new clients and worrying about cash flow, it's easy to lose sight of the bigger picture or make real progress. Let's face it, that stress is the last thing you need when you're trying to run a profitable company that supports you and the people you care about. Truth is, a business that provides financial, professional and personal freedom really is achievable. But maybe you've got that nagging feeling that you're overworked, lacking stability, and struggling to get to where you really want to be right now. It could be that you just don't know how to make a positive change on your own. So I created the Video Business Accelerator Coaching programs to really supercharge your video business. With these unique coaching programs, you'll learn all the tools you need to get complete confidence in the success of your video business. You can take the first step on your journey to a successful business that doesn't control your life. Let me show you how. Head over to Denleny.com and click on Accelerator.