Fear of rejection is what controls us all. EP #274 - Den Lennie

G', day guys. It's Dan Lenny here. Welcome to this episode of the how to Scale A Video Business Podcast. First of all, my apologies for the lack of episode last week. Truth is, we got back from the UK and I'd had Covid about six weeks ago, got back from the UK and a combination of jet lag and some kind of chest infection I picked up on the plane. I literally couldn't speak last week. And so I'm going to keep this episode short as well because I'm still not 100%, but didn't to kind of leave you guys in the dark. But today I want to just reflect on some things that I picked up while I was away on my trip that I think will be really helpful for you.

Welcome to the Video Business Accelerator Podcast. Each week we uncover the secrets to creating a wildly successful and scalable video production business. With your host, Dan Lenny, discover how the accelerator program is transforming the lives of our members@www.videobusinessacceler.com. enjoy this episode.

So Simon, I got back from the UK like a week ago. It was great. We connected with family. We held our Mastermind event which I spoke about a few weeks ago. And as I've come back and had a week of sort of sickness and just recovery, I realized that, you know, whenever you go and do something which is kind of exciting and disruptive in some and really positive ways for your business, like, you know, you can away and you're having some time out. A lot of my clients had a few weeks off in, in July and we were all talking about this in a call the other day, how valuable it is to get away, but how it actually can really take about a week to get back into the floor once you've been away. And it can feel quite sticky. And sometimes we can give ourselves a hard time about not like firing on all cylinders. And I was talking to Sam about this, my wife, and we realized that, you know, there's been a big lesson that I've learned recently and that is the more you hang on to something, the stickier life becomes. And if you're willing to let go of everything, and that means letting go of, you know, if someone, if a client stops being a client, for example, or someone doesn't pay the bill on time or any number of, you know, things that could potentially trigger you in your business, I've learned that the more like relaxed you become all about all that stuff, the easier life becomes. And, and so I guess the lesson here is, is that you should, if you're aligned and you're doing something that you really enjoy, and, and you simplify your life to the point where your focus is all on the client experience and making sure your clients are getting results, then actually everything becomes quite simple. And this might seem like a very simplified process, but as I. The clients in my programs who have the greatest results, they're the ones who are very focused on client outcomes and very focused on making sure they're doing stuff that they really enjoy.

So.

You know, for example, if you're working across too many different niches, you're trying to be all things to all people. We had this conversation on the coaching call yesterday in the VBA elite, and it was that, um, the. The more focus you put on.

Really helping your clients achieve results, the much. It becomes much easier to. To. To deliver those results, and then the money comes on the back end.

So let me give you an example.

1. One client of mine is in the event space and, and he has been doing a lot of LinkedIn outreach. In fact, we've been helping him with it. Our team's helping our. Our with the LinkedIn outreach, and we've been doing outreach for him for about eight months now. And he hit a week where things were going a bit quiet, and so he jumped on a call and he's like, I'm not sure how to follow up with these leads. So we come up with a strategy and a very simple strategy of how to follow up with. With. With someone who you're in conversation with and turn the conversation back into a sales conversation. So rather than just being, hey, good to meet you, et cetera, how do you transition into that sales conversation? And so we used this strategy and Sammy reached out to a couple of dozen people and he booked five meetings. Now two or three people said, oh, hey, I knew the sales pitch was coming. But the key here is to ignore that and ignore that sense of rejection and instead focus on the five calls that are like, oh, yeah, we'd love to talk. This is actually really helpful. Let's jump on a call. And so the moral of the story is, if you're genuinely helping your clients.

And you have a. That is of high value, then you have a moral obligation to help people who don't know about you to understand you are a solution that might be very helpful and useful to their business. And I think the obstacle for a lot of creatives is that feeling of, oh, I don't want to bug someone, or I don't want to be rejected. We all live in fear of rejection. And I think that's one of the biggest hurdles.

You know, we face as creators. And so one of the things I'm going to be doing going forward and I'm building at the moment is I want to create a free group for listeners of this podcast. For those of you that perhaps aren't quite ready for one of our paid programs, but have an interest in going beyond just listening to a podcast. We used to have a free group on Facebook, but I just really don't like the Facebook platform. So we're going to be actually investing in building it on school and I'll be letting you know when that's ready. But the idea will be as a subscriber of the show, as a listener of the show, you can join this free group and we'll have some, some really good business resources for you that you can take and implement at no cost to you, just so you can take some of the principles we talk about, implement them in your own business and get some results. And then we'll probably do a once a month kind of open, open session, like a surgery where we'll do like an hour long live stream or something where you can, you can pitch questions and then we'll ask answer the questions live within the group. So I'm hoping that's going to be something that's going of real value to you. We're in the process of building it at the moment and hopefully it'll be ready in the next few weeks. But I'd love it if you were a subscriber of the show to come and join that group. And as I say, we'll put a link on the website when it's ready. And in the meantime, I want to keep this nice and short because I feel like I'm going to cough my guts out on air and I don't want to do that. And I'll catch you guys soon.

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