Launching Today - Brand New Free Business Community. EP #277 - Den Lennie
8 Dec 2025 · 7 min
This podcast episode (EP #277, recorded Aug 23, 2022) is an announcement by Den Lennie launching the free "Scale Your Video Business Community" hosted on Skool. He explains the purpose (a free front‑end resource to demonstrate value and help video-business owners who are undecided about paid coaching), outlines community features (ad‑free community area, surveys, monthly live "video surgery" Q&A), and lists included free trainings drawn from his paid programs (a Business 101 mini-course covering strategy, productivity, client generation including a 30‑day client plan and sales script, LinkedIn prospecting, and systems). He closes with a call-to-action to join via denlennie.com.
Questions this episode answers
Scale Your Video Business Community
Skool (spelled S K O O L in transcript)
denlennie.com (spoken as "d e n l e n n i e dot com" in the episode)
EP #277
August 23, 2022
Chapters
Well, good day, guys. It's Dan here with the how to Scale a Video Business Podcast. And today I'm really excited to finally launch our brand new free. Yeah, you got it. Free business community. It's called how to Scale youl Video Business Community, the name of the podcast. And I'm going to share with you what's in it, why we created it, and how you can get access to it after this short intro.
Welcome to the Video Business Accelerator Podcast. Each week we uncover the secrets to creating a wildly successful and scalable video production business. With your host, Dan Lenny, discover how the accelerator program is transforming the lives of our members at www.videobusinessaccelerator.com. enjoy this episode.
So I've been teasing this for a little while and we finally made it live. So it's called the Scale your Video Business Community. And it is a support group we've created on a platform called Skool S K Double O L. Now, we've created this because during a recent Mastermind event with one of my VBA elite clients, Mark, he said, oh, you know, I think a free community is a great idea because before I joined I, I wasn't sure if I was ready to make the commitment to a full on Mastermind, but I still had some questions I wanted to answer. And so I think it would be a great resource for people who are sitting on the fence, maybe not quite sure if coaching's right for them and their business. So what I've done is basically I've created what they call a free front end offer. So this is basically a resource which I'm creating which has tons of amazing value in it, completely for free. And you might be asking the question, so, Dan, what's the catch? You know, why are you doing this for free? Well, the simple answer is if I can demonstrate value to you without charging you and you get a result from that value, then a percentage of people who attend this and get involved in this will decide that maybe they want some more support, maybe they want some more help. And down the line you might become a paying client of mine. And so we create this content to demonstrate our value and how we can help you. So let me just run you through what's in the group. So we've got a community platform which is a bit like a Facebook group, but I don't know about you, I can't stand Facebook anymore. So I just don't want the distraction. And so we've created it. It feels like a Facebook group, but it's cleaner and there are no ads. So there's a community area where you can ask questions, you can make comments. We're running a survey there just now about the biggest hurdle you face in your video and what you think is preventing you from reaching the revenues you desire. And we've got a bunch of people saying not enough inbound inquiries is the kind of major concern. Some people are not sure how to increase prices, some are not confident when having a sales conversation and have no systems or processes. And so what we plan to do is answer those questions over the coming months in the group and we'll do that through the community. But we also have some free training. So we've actually added some training from our programs in a section called Business 101 Business Strategy Mini course we're calling it. All these trainings are taken from my up level program or my VBA elite program. So you're getting a taster for what the content looks like. In module one, we're going to be looking at how to create a strategy and that will be not just how to grow your video business, but how to get stuff done and be more effective, how to perform a higher level level and what the stages of growth are in a video business. And then we have a full module on how to achieve productivity nirvana. You know, how to overcome procrastination. How can you get more stuff done and be more effective? Because that's one of the areas that a lot of filmmakers struggle with is just not finding enough time to be able to implement everything. And so then we go on to module three, which is about getting clients, so how to make sure your public profiles are all consistent. And then we've got a module called how to land a client in 30 days. And this is a training on literally how to generate income in the next 30 days from your existing network. And then oftentimes where people get stuck is they're not quite sure what to say in those kind of conversations. So in module 3.3, I've given you a proven sales script for re engaging clients. So this isn't just like fluffy content. This is real genuine content that my clients used have used in programs to get clients and win more deals. And then I'm going to share with you how to use LinkedIn to get clients, which is a really powerful platform using LinkedIn Sales Navigator. When I show you how to find your ideal clients on LinkedIn. And then we've got module four, which is how to systemize your business. In this training we're going to go over a systems overview and help you understand why creating systems helps you to become more creative. So this content is really good, valuable content. I want to give you very, very cool content up front. It's a, it's a secure community. You have to log in, it's completely free. And, and the reason it's free is I want to demonstrate value to you. I want to kind of help you to overcome any skepticism you might have, overcome any fear you might have growing your business. So we've created this community and then once a month we're going to hold what we call a video surgery. There's one coming up this week on, on Thursday and during that I'll take questions that you might have and answer them live on a call. So it really is an opportunity to share with you some valuable content upfront for free and allow us to build a stronger relationship together. So to join this community, all you to do is go over to denleny.com that's d e n l e n n I e dot com and you will see in the navigation it will say about Accelerator Success Stories podcast and next to podcast it says free community. If you click on Free Community, you'll see a landing page with a description of what's in it and a big green button saying join here. And you simply follow the instructions and it's really that simple. So I want to invite to join our free community. We've created this specifically for listeners of the how to Scale a Video Business Podcast based on feedback from listeners based on feedback from clients. So I really hope you'll support us by coming along and joining that community, having a dig around, ask me some questions and in return I'll do my very best to guide you and help you grow your video business. So I hope to see you there soon guys, and I'll catch you next week.
You've been listening to the Video Business Accelerator podcast with your host, host Den Lenny. If you are a video business owner who is tired of going it alone and would benefit from mentorship, support and weekly accountability, then mouse over to www.videobusinessaccelerator.com to learn more about how the accelerator program can help you today. Don't forget to subscribe and rate the show over on itunes and we'd really appreciate you taking a few minutes to leave a review.
Sam.
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