Live-Streaming for Video Production Companies & Filmmakers with Tony Iannuzzi EP#087

Hey, guys. Welcome to this episode of the how to Scale a Video Business Podcast with me, Dan, Lenny. This week I have Tony Iannuzi from AGI Media in New Jersey talking about live streaming. Now, this isn't live streaming as you know it. This is Tony, who's a video production specialist who's added live streaming to his business and is offering something very turnkey and very unique to his clients, which has had a massive impact on his profits. But not just that, it's. It's. It's ways of pivoting your business and at a time when you need to be adding additional services to your roster, because it's going to be a while before things recover and get back to any kind of normality. So what I wanted to do is get Tony on and share what equipment you need and some of those gotchas, some of those moments where you go, ah, if only I knew that. Tony's been doing this for 10 years. He's been doing this. He probably said it probably took him two years to get this part of the business really figured out. And he's going to share with you today exactly what you need to do to get your live streaming arm of your business up and running and be able to offer clients something very unique and very special. And make sure you hang on to the end because he's got something very special to reveal to you. So I do hope you enjoy this episode and, yeah, we'll talk very soon. Tony, it's great to have you on the show because I know you have been a very, very busy guy. I know things have taken a bit of a turn just now with COVID but I wanted to kind of get you on to share a bit of your journey from kind of traditional filmmaker, production company to adding a live streaming element, an events element to what you do. Can you share a bit about how that came about?

Yeah, absolutely. Thanks, Dan. Yeah, I mean, I think I took a similar path that most filmmakers take. You know, I started out just producing videos, got into the corporate world and was doing a ton of corporate videos, standard marking, marketing, marketing videos and things like that. And then I got a job at a university that did a lot of live events, and we would shoot them and edit them and at that time, put them on dvd. But then as technology started kind of ramping up, we started getting some requests to do some live streaming of the events. And so I, you know, I just kind of. At that time, I think Tricaster was the tool that was out that everyone was using. So we, you know, we Got a tricaster, started playing around with it, didn't really think too much of it. It was just kind of an add on service at the time and at first didn't do a whole lot of work with it. But you know, I'd say within two or three years it grew exponentially. I mean, everything that came through that venue was doing live streaming and that's how I sort of, you know, just kind of wrap my head around it and got to learn how to use it and, and then just started including it in our offerings moving forward.

Now, one of the things that I thought was always interesting when we talked about this offline is that when I've seen live streaming in the past, it's always kind of terrified me because I see racks of equipment and broadcast cameras and triacs and just all this kind of technical stuff and I'm like, God, it all looks really expensive, but it doesn't have to be, does it?

No, not at all. I mean, there is that, you know, option if you want to go that route and it can be a very broadcasty solution, I think. I think another thing too is I think a lot of people, when they think of live streaming, they think of the AV companies, right? So, you know, and many of them will just, they'll put like a robo cam in the back of the room and they'll send that into an encoder and that's fine and it does the job. But yeah, I mean, I think again, me coming from a more of a filmmaking background, I think the idea of doing live streaming, but doing it in a more creative and more of a video production, having a video production mindset and you don't really need to invest in all that equipment. I mean, most filmmakers already have a decent camera, they already have a MacBook or a decent PC and there's open source software out there that's free or you can step up to some of the paid options. We use Wirecast and it's super flexible and with a good laptop, a good camera and a little interface, which most of which you can get for under $200, some even less, you're up and rolling.

So.

That simple system, what is it that it enables you to do in terms of what you can offer your clients? Because is this a case that clients that maybe wouldn't have considered live streaming are surprised at how affordable it is? But the second part of that is, I know you've mentioned this before to me offline, it's like you guys want to make films for people, actually create Great viewer experience. Whereas sometimes the bigger AV companies just simply kind of point cameras at stage. Talk to me about the technology and then what that enables you to do as a creative.

Yeah, absolutely. Well, I mean, I guess the first thing, if you're just looking at the live streaming component, we usually approach it just like we would approach any video. So we're usually doing a multi camera shoot, we're usually doing some pre production, we're usually creating some graphics, even some we can upsell some other types of opening videos or I guess they call them interstitials, but in between some of the live content we can do that. And so yeah, I mean the systems that we created, they're all designed to be streamlined, easy to use, cost effective and that really allows us to compete in that world where the AV companies are traditionally bringing in tons of gear and racks of equipment. And we've even had people comment on that. That's all it takes to produce such a high end product. We can come in with a laptop, a couple camcorders, or you can even use DSLR as long as they have a appropriate output and we can produce some high level stuff. But the cool thing is once you do that, right, once you get in that door and you start working with that client and doing that, live events are a goldmine for content because.

You'Re going to have a bunch of people in one location that maybe aren't always together, so leadership, team members, clients. So it's a great opportunity to bolt on some other services, some testimonials, things like that, and also upsell the social media content drips because you can, you know, shoot a ton of content. And then the other thing that you can do is event recaps which are also, they're great for social, but they're also great for promoting future events. And so once you get in the door and generally that's the call you're going to get. You know, we're having a meeting, it's a 90 minute presentation or it's a, sometimes it's an all day affair and we just want to capture the speakers and that's generally all they really consider. And then we always say, sure, no problem, you know, we can take care of that. But then once you get in and start learning about the event and the flow the event, there's plenty of opportunities to kind of, you know, add on some other services.

I want to just talk a bit about the gear because I know a lot of filmmakers listening to this. We like a little bit of gear talk. I've been observing a lot of, you know, blackmagic have just released their ATEM Mini Pro. I think atomos have their samurai that you can touch the screen and switch. I see a lot of filmmakers investing in that and going, well, I can now do live streaming.

I know that you don't use some of that technology and you use a kind of more robust system. Talk to me about what the limitations might be of some of that tech and not to kind of bag blackmagic or atomos because those tools are very useful. More from the user perspective, what else do people need to know? Because it's not just about switching cameras, is it?

No, there's a lot more that goes into it. I guess one thing just jumps out is, you know, if you're doing a multi camera shoot, you're going to want some kind of clear comm system so that whoever is switching the cameras can communicate with the camera operator. So that, that's one thing that if it's a single camera shoot and maybe you're bringing in a PowerPoint, you might be able to get by without that. But once you introduce two moving cameras, you're going to need to communicate. That's really, that's really the most, I guess, complicated part because if you're just, if you're using the blackmagic equipment, most of that, many of their products do not have an encoder. Right. They're video switchers. So you're going to have to invest in an external encoder. Whether it's software based or hardware based. There's plenty of them out there. But now you kind of have two components with that. Again, the reason that we like Wirecast, it's software based streaming platform, but it's a video switcher. So we can bring in as many inputs as our IO allows. So if you just have one capture card, you can only do one. But we actually use a piece of gear, it's called Aja iO4k and that allows us four SDI in so we can bring in three cameras and a PowerPoint and we can produce a really high end broadcast with that. And again it's, it's a laptop, it's a Thunderbolt cable and it's one IO we can record locally to the hard drive and we can stream. If we want to record externally or send that signal out, then we'll just, you can do it through the aja, but we don't feel it's quite as stable. So we'll just put on one other Thunderbolt output device, a blackmagic Mini monitor and that we can send into a Shogun to record or wherever we can send it to the house for imag feed. So yeah, I mean you don't really need a lot. You just have to make smart choices. And these investments, they're really not a whole lot of money. And you'll make that back probably in one or two jobs.

I think the new blackmagic ATEM Mini Pro has a hardware encoder. I think that's the difference. It's got a 10 gigabit output and a hardware encoder. So I guess it's quite possible to take a piece of hardware like that and that will give you your inputs via hdmi. It will give your audio in. I think it's got an audio mixer from Fairlight and then you can obviously feed your presentation in there. What are the advantages of something like Wirecast over just a single piece of hardware?

The biggest reason that we went the Wirecast route was its flexibility. First of all, it behaves more like a video editor. I don't come from a live video engineering background. So some of the switchers and some of the atems, you know, they operate a bit more like a traditional video switcher where Wirecast is a lot easier to use and it feels more like a video editing software. But the reason we like it is because you can just manipulate everything. So if you want to create custom graphics or picture and picture graphics, you can bring every source in. You could change the size. We usually pre produce some skins, some PNGs in Photoshop that have some transparency layers. We bring those in and then we can size up our boxes. It's really, really flexible. If you're in a hardware switcher you could do some of that, but it's a lot harder, it's not quite as flexible. Now there are some turnkey systems. Tricaster is the best. I mean their top models, they're pricey, but you could do all that. It has all the inputs in there, it's like. And now.

Telestream, who makes Wirecast, they actually now have Wirecast Gear. It's the same idea, it's just a turnkey solution, but they charge a lot for those solutions. So if you don't mind doing a little bit of tweaking yourself, you can kind of build something very similar for much lower cost. But again, having that system, it's really going to allow you to do some of those things that are harder to do with the hardware based switchers. And we found that our clients, corporate clients, they love that because we can really, really brand everything. We can make it whatever color, add their branding, their logos and that's much better than just like a slide with a little box of the talking head in the corner.

And does Wirecast handle things like frame delays? You know, when you've got an HDMI camera and a separate mic source? I mean in my system here there's a six frame delay. Is that something that Wirecast can adjust as well?

Yeah, yeah, they have a audio sync delay built in. You know, the base package is pretty simple but there are some add ons and it'll even work over network. So if you did want to have multiple operators, they could actually, you could have somebody kind of doing audio, somebody doing graphics, they have some graphics plugins, all that is possible. So you can start scaling it out and it can start feeling more like a traditional broadcast environment. But for corporate, for what we do, we rarely do that. We will use the sync delays and things like that, but for the most part we keep it simple. It's usually just one guy operating it.

TD now, at the current time, the US is still under lockdown potentially for another three or four weeks, five weeks. I don't imagine there will be a return to large scale events for some time. So given the current situation.

Where do you see the opportunity for smaller scale live streaming in the next six to 12 months?

I think it's going to be huge. As you said. I don't know that we'll go back to big events, but what I think we will go to is I think people want to create broadcasts whether it be out of their own location or even in a venue. You know, they might set up a stage, they might bring in some lighting and then produce a show very, very similar to what they would do at a typical live event. And that's where I think, quite honestly, I feel like there's going to be a lot of that because everyone's, you know, everyone's been canceling events and trying to do zoom meetings and it's, you know, it's getting people by. But once you can put 10 people in a room, I think that's going to go through the roof. And quite frankly, other than prerecorded video content, that's going to be the only other thing that they're going to do. So I think being set up and having an understanding and knowing how to do that could kind of really put you in a great place.

I wonder also Tony, if you know, the opportunity for filmmakers is. We understand storytelling, we understand nuance of subtlety of storytelling. And that's not something that I necessarily see in traditional live event production where it's just kind of like record what's happening. So I wonder if kind of on a more subtle level, because the whole world's got used to zoom meetings and it's now kind of like, yeah, it's a zoom meeting. I wonder if there's an even bigger opportunity for creative filmmakers to add on live streaming as a bolt on creative communication service. Because that's really what AGI Media does, doesn't it? You're not really a traditional live event production company. You are filmmakers who do a live event element. Is that fair assumption?

Yeah, that's where it started for sure. I mean, we started as video producers, we brought in the live streaming component and then from there the live streaming took off and we actually went out and bought a production company for live events. So now we do offer the full suite. So we are doing staging and lighting. But to your point, we don't approach it that way. And in fact, I mean, a lot of the work we get is because of that. So again, you know, not trying to knock on AV companies, but it's not really what they do. Like they'll satisfy that requirement because they're there and the client says, hey, can you stream it or can you put up a couple cameras and send it to a live stream? And in many cases they're not even real camera operators, guys who don't even really understand how to, how to run a camera. And so the framing's not right or it's just the angles are kind of odd. And if you're a creative filmmaker, you could really, you could really kick it up a notch. I mean, we've done some multi camera live streams. We've put cameras on jibs, we've put cameras on like a Rhino slider that's going back. We try to make it look good. Like we try to produce it like a television broadcast. But again, without all that crazy gear, I mean, we can roll in with a couple cases and really make some high quality content.

Another thing I wanted to touch on was I often talk to people about live streaming and they're like, yeah, yeah, well, we'll just get in touch with the IT department of whatever company we're doing it.

Load it into their website. And so I wanted to ask some questions about. You know, oftentimes when we look at something we perhaps don't understand.

We have a bias towards what we think will happen. We assume that the company is going to want to get their IT department involved and host it on their website. What is the reality of that in your experience?

Well, in most cases they want a turnkey solution.

In corporate, they're not going to social media quite as much. We do a bit, you know, we can easily go to Facebook, YouTube, Twitter, but in most cases we're doing meetings that, you know, they're geared more for a private audience. And so the thought is, well, we can just give them this embed code of this video player from our content delivery network and they can just host it on their website. But what we find is most of them, they don't want to deal with that because it just takes so long once they get into their. Could take a couple weeks to get that set up. So what we offer is just the turnkey solution where we create the live event page for them and it's really branded towards them. We've come up with a very nondescript website and we add their name into the URL, we add their branding onto the page. We can give them a form that's going to capture any information they want to capture. And they really like that because it's no work whatsoever on their end. We send them a link, they send the link and it's done. Nobody has to get involved to integrate it or troubleshoot it or embed it. So, yeah, I mean, they're not going to want to deal with any of that.

So if I understand this correctly, the majority of clients want to come to you and have everything done for them. And this is something, I think that's important for you. If you're listening to this or watching this and you feel like you want to add this onto your service, you need to be the producer, don't you? You need to be the person who says, yeah, we can handle everything for you, even down to how do people ask questions. Another assumption that I hear is that, well, if I do a live stream, surely the company's going to want to have the ability to have a chat or a Q and A. What again, is your experience having done hundreds of live events in the reality of that, working for largest companies?

Yeah, I mean, honestly, most corporate.

They don't want tons of that. They usually just want the ability for someone to ask a question, but they don't necessarily want that question to be seen by everyone. So this push for interactivity, I think that's really popular in maybe more of a B2C environment or a social media environment. But for a lot of corporations, that's not something that they really want. We can do it and Another thing we should kind of just touch on is this idea of a webcast versus a webinar versus a video meeting. Because that's something that people, and especially clients, they get real confused about what they really need. So many times they'll ask for an interactive meeting and it turns out they don't really want any interaction from the audience. They more just want it to be a one way broadcast and that's a webcast. Obviously everybody knows what a video meeting is, you know the traditional zoom stuff. But a popular thing that's going on right now is a webinar. It's kind of a hybrid. That's where you can have a group of people interacting in real time as presenters and that's tightly controlled in a peer to peer zoom type of environment. But then that can be broadcast out to thousands where that's more of a traditional webcast. Again, that's another reason that we like Wirecast, because it actually comes with a peer to peer client that can let us bring in seven people and they all come into our system as separate sources. So we can produce a show just as we typically would with all of those little nuances that you can't do with a zoom or something like that. But to your original question, yeah, I mean you can embed any popular chat polling.

Any of those things can be embedded onto a page. But in most cases it's usually just can they just submit a question behind the scenes and can our administrator monitor that and moderate and decide whether they want to push that question live or not?

It sounds like it's actually quite E3. You have quite a simplified process and actually what generates the revenue is the turnkey solution, the reliability. And people don't actually want anything too fancy or too clever. Have I got that right?

I think that's pretty on the money.

So just want to move slightly over towards. What are the. If you were listening to this as someone who is looking into live streaming, what are some of the gotchas? What are some of the things to be aware of when starting out? Because I know a lot of filmmakers, myself included, will go, right, I'll go and do some live streaming. I'll just go and buy this new ATEM Mini, for example, or I'll buy some piece of gear, because we all like to buy gear and it feels good when the gear arrives from B and H. But what are the other considerations that you must be aware of, be it equipment or be it, you know, just the approach from a business perspective?

Yeah, I think the first thing, just like Making a video. I think you just really need to understand who your clients are. I've been talking a lot about corporate. That's who our clients are. Right. So the considerations and the requirements for corporate, they're going to be different again for somebody who's trying to get more of a viral livestream out there. So that's the first thing because once you understand that, then you'll know what equipment and what platforms you might need. And, and to that point, if it's something that is intended to be more viral and social, well, then you're probably not going to need a content delivery network because you can just plug right into Facebook or YouTube where we were using our own content delivery networks. Not our own, but we're paying for professional content delivery networks that give us a lot more flexibility and privacy. And we're able to configure and do many different things with it because our clients don't typically want that. So we need to do some different things there. That would be one thing. And then just getting a little bit of a working knowledge about it. I'm a video guy, I'm not an IT guy, I know enough to get by. But again, now there's so many turnkey solutions out there that you can pay for if you did need to step up. You don't have to really know code or anything like that. But you should just understand, like we were talking about before, differences between webcasts, webinars, things like that. You should know a little bit about bandwidth because anytime you stream, you kind of have to know, you know what to tell the client as far as what you need from a bandwidth perspective. So if you're at their location, you know, we need two megs up or we need five megs up. There's some of that stuff. You know, if you're streaming at 2 megs, you're going to want double that in bandwidth. You're going to want five megs up. So it's not a lot, but I'd say that's one thing that you probably want to spend a little bit of time on before you dive right in and just practice and do some tests at your own studio and connect with some people and just see how it goes before you go out and just do it for the first time at a paid job.

And that's just raised an interesting question because where does your responsibility stop? At which point do you hand over to the transmission? Do you handle the Internet connection and that to the end client? Or is that something that's like one of Those kind of gotchas that you want to always have the client arrangements, the Internet connection.

Yeah, we usually do ask them to arrange it. So typically, if an event's being held at a hotel, the hotel supply that. And that's something that we will just refer, you know, we'll communicate with the hotel on the client's behalf. But that charge will not be coming from us because we don't want to take responsibility for that. If it's at the client's location, then most of them, once we give them the requirements, they understand that it's on them right now. Because a lot of things are remote. We have been conducting remote webinars and that does fall on us because. Well, I mean, it's everyone involved. But since we're facilitating it, we are actually facilitating it from our homes for the most part. We've gone to our studio once, but yeah, I mean, it's something. As long as you spell it out and listen, no matter what you do, there's always a chance that could fail and it's happened. You can run redundant backup systems. There's some things that you can do, but at the end of day, you are at the mercy of the network that you're on. And there should be something in your contract that sort of frees you from that responsibility.

Yeah. Wow. I think it's like all these things, Tony, you know, as a kind of tech filmmaker, I'm like, okay, I'll just buy the gear and I'll go and do live streaming. It's all of those little bits of, I guess, learnings you've gotten from many years of doing this.

Talk to me about the business side in terms of, you know, you don't need to reveal numbers, but how do you charge? How would someone go about charging this out? And a lot of filmmakers will do like, well, as my day rate for shooting. Is this in an area where, you know, I don't know all the ins and outs of live streaming. What are some of the things you have to consider and what are some of the things you can charge for? Because I'd love to give the listeners and the viewers an idea of the. The uplift opportunity, the profit opportunity from adding live streaming as a service.

Yeah, I mean, there's some good opportunity to make some profit. I mean, it starts in pre production. Again, it's very similar to a commercial style video production. Right. Not so much just a videographer going out for a day. And everything is included in a day rate. You just itemize it. You start in pre production and A lot of times that requires some planning and some logistics that we consider, you know, again, talking to hotels, things like that. We put that into our proposals. Creating the graphics prior to the pictures and pictures, the lower third titles. Sometimes there are some video content integrations that we put in. But then once you get into the actual production, I mean we charge for every piece of equipment. So we charge for the, you know, the system which usually consists of the MacBook and all the iOS and things like that, for each camera.

And then also for the materials, for the cards, for all the, we call it the media and expendable. So when you really kind of look at what it takes to do it, there are a lot of things there. We'll generally even run some setup and testing prior that's in pre production, so we can charge for that. And then once the live stream's over, as I mentioned earlier, I mean, even if they don't want to add on any additional content, we usually don't just send them the link to the live stream because in most cases you'll start the live stream an hour prior to the actual event. So the recording is going to have that. So we do charge for a bit of post production. So we'll download the files or in most cases we'll just record them locally to an Atomos or something like that. So we have them in prores and then we'll segment everything. So if it's a few hours of a live stream, we'll segment it and then we'll re upload it and give them a much neater package. But again that's a billable and it's all included. So there's, there's the typical pre, pre production and post that goes with anything. But if you really look at each component and what it takes and you charge for each one of those components, at the end of the day you're going to make a decent profit.

Wow, there's, there's, there certainly is a lot more to this than I realized. And I mean, how long did it take you to kind of to figure all this stuff out? I know we never stop learning, but you know, from kind of the first event to now, like what were some of the. Tell me about the journey and some of the things that you learned kind of the hard way by doing the time?

Yeah, it took a while. I mean, when I first started doing it, I was doing most of it myself. And so I quickly learned that, you know, that's not a good idea. You want someone sitting at the, at the computer who's doing the streaming or the switching. I would set up static cameras and try to do everything myself. So that was the first lesson, I think the biggest lessons. And I'd say I'm still learning. I don't think. Like you said, we never stop. It's taken a while, but I'd say it was probably a good two years before we really got our system and our workflow down and kind of knew what we needed. From a delivery perspective, what was like the best gear to put together in a package that wouldn't cost too much because, you know, there's starting out with one system, but when we get busy, we're oftentimes sending out four or five systems in a day. So we, we had to, you know, come up with solutions that were affordable that could still produce those results. So kind of, you know, experimenting with different pieces of gear and things like that and then just understanding some of that IT stuff and understanding that if you're at a client's location, you're going to want to give them those specs a couple weeks ahead of time because, you know, there could be a firewall in place or you know, just little things and if you, if you get there day of, that's not the time to be dealing with that. So I learned that the hard way. We were, you know, in the early days we would show up and realize, oh, there's a, there's a firewall that's being blocked and you know, it would, it would cause problems. But now we just, we take care of all that in pre production we have a whole list of things that's like a pre hit list that we send the clients. Say here, here's our needs for bandwidth, here's what you need to know, here's the port that needs to be open, you know, things like that. But it took a while to get all that together.

Well, you know, I think what's really cool is that, you know, obviously there's a lot of information there. And guys, what I want to kind of let you know is that Tony and I were talking just recently about this and we're actually going to work together to create a training program that will literally fast track that. Two years in a. We have not, we've not built it yet, so we're not sure how long it's going to take. But what we'd love to do is get your insights on what you'd love to learn. So I'll also post the survey below this video. But Tony, talk to me about some of the things you might include in the training about this, because really what we want to do, guys, is give you a kind of blueprint to essentially replicate what AGI Media do and actually be able to do it for yourself. So, Tony, tell me what inspired you to want to do this for the community?

Well, I mean, I think, because we were getting a lot of questions, right? I mean, in your community, there's been a lot of questions, especially right now, I think a lot of filmmakers are seeing that this could be something that would be a very valuable skill set to have. So we've been getting more and more questions. And so I think that's what spurred our conversation to start thinking about this. But I think overall, it's first of all identifying what is that system and how are you gonna deliver? Like, what do your clients need? And so once you know that, I think that's what our training is gonna start to map out are those options, this system and this content delivery network are better for this.

And.

And things that you need to consider from even just a machine standpoint, just because you have a MacBook Pro doesn't mean it can do this. There's certain specs that you need for this to happen. And so it's just a matter of the solution as far as how you're going to put it together and kind of how you're going to package it, then the equipment and kind of the hardware and software that it takes to do it, and then obviously how you're going to deliver it and how you're going to make it as easy as possible for the client. So they don't have to do much at all.

And I've got to tell you guys, Tony did a presentation into the accelerator program, which is a member of, and shared this, and it blew me away, and the members blew them away. And there's been so many questions since. People see this is a really great opportunity. But also I've seen some of the tutorials that Tony's made on exactly what you need to do, like walkthroughs with Wirecast, which settings to use. So this is going to be a really powerful program. So I just wanted to kind of give you a little bit of a teaser that we're working on something. And if you have any questions or anything specifically you want to understand, then just hit me up or hit Tony up on LinkedIn and we'll have a survey. We're going to ask a survey. We want to make sure we're covering everything you want to learn about. But the other thing that makes me Excited about, Tony, is that you're a very gracious and generous business owner. You're willing to share how to price things. There's going to be an opportunity to. We need to have some agreements in place. We want to try and give you guys the kind of turnkey blueprint solution for adding live streaming onto your current video production business. Because, I mean, there's some incredible opportunities to I guess utilize the gear you've already got and add a different service on without really going crazy having to invest a lot. I mean Tony, how much do you think someone needs to invest in equipment if they've got a camera and a Microsoft and a computer already? What's the kind of entry point for this? Just to give an idea of how accessible this is.

If you want to use open source encoding software, then I believe there are free versions of that. So you wouldn't need that.

You would probably just need a capture card. And Blackmagic makes one for $130 called a mini recorder. That'll bring in your camera, HDMI or SDI open source software. And if you want to go to YouTube or Facebook, there's no cost there. I mean, so it could be as simple as that.

And give me an idea of what a price range would be chargeable for offering a live cast solution. What kind of kind of figures are involved in terms of what people can charge? If you're happy to share that.

Yeah, absolutely. Again, it depends on what you're offering. You know, if it's a simple one camera all the way up to multi camera. But I mean, I'd say a fair price for a super simple offering. It's going to be at least a couple grand for a day and that would be very minimal. That would be maybe a PowerPoint and audio, but with the system. But then once you start adding cameras, I mean you can get all the way up over ten grand a day for doing this kind of stuff. It just depends on a few different factors. But I would say on average, you know, probably for five grand a day, something like that.

Fantastic. Well Tony, where can people find out more about what you guys do?

Well, obviously at our website, ajimedia.com or you can hit me up on LinkedIn. Tony I News he cool guys.

We will post those links beneath this. Tony, thank you so much for sharing this. I'm excited for this tutorial series because I know how much it's impacted your business and I know things have been a bit tough recently but. But the thing about our accelerator program guys, is like we are just always looking for new opportunities and Tony shared this incredible presentation with our guys and that's really what inspired this training series. So I will have a landing page up at some point, so make sure you subscribe to the podcast over@denleny.com and you'll be on the emailing list and we'll let you know. You can be the first to know when this comes out. Tony, thanks so much for joining us. Hey guys, thanks for watching. I hope you got out huge amount of value from that episode. If you're looking for additional support or resources to support your business journey, then head over to Denleny.com where you can get a whole heap of other resources, free downloads, and access all the other episodes in the series. Be sure to subscribe and I'll see you next time.