Podcast Pivot: Lessons Learned & Our New Game Plan! EP#362

G', day guys. You're listening to the Den Lenny show, the podcast for established video business owners who want to scale smarter, not harder. We talk strategy systems and the scale method that turns busy founders into strategic CEOs. G', day guys. It's Dan with episode 362 of the how to Scale a Video Business Podcast. And this week I'm doing a bit of a confession. And that confession is that I've always maintained in everything we do that part of the raw honesty of the VBA is that we share what's working and what's not working. And it's important that I'm honest with you and that you get authentic, true and genuine insights into all aspects of running a business. And that includes this podcast. And so today I'm going to share what's working with this podcast just now and what's not working and what we're going to do about it.

Welcome to the Video Business Accelerator Podcast. Each week we uncover the secrets to creating a wildly successful and scalable video production business. With your host, Dan Lenny, discover how the accelerator program is transforming the lives of our members at www.videobusinessaccelerator.com. enjoy this episode.

So we are, as I say, up to episode 362, I think. Let me just check here. Yeah, 362. And we started this podcast back in 2019 and you know, we've been producing content weekly and something's twice weekly since then. In fact, January 2020 is when we first joined this platform.

So that's nearly five years. And in that time we've had 120 odd thousand downloads on this platform. Plus we had some with the old platform. You change platforms on a podcast, you kind of lose all your stats. But what I think is interesting is we're always looking at new ways of innovating and inventing and trying to figure out different ways of delivering value. And back in August, September, we lent into the video mentors clients of mine and we decided to collaborate and share insights from different video businesses about what was working, what wasn't, and how those members have forged their own way. But it hasn't worked. We were looking at the stats today with my podcast producer, Martin, and the truth is the views are flatlined. In fact, they've been going down since we started this video mentors podcast. And so, you know, what we have to do is review that and say, well, clearly this style of four way sharing of insights in the podcast is not what you guys want to hear. And you know, I'm always talking about the importance of data and dashboards. And we've run this now for a good, I don't know, five odd months. And it's clearly not working. It's clearly not what you want to hear. And what's been interesting is the solo episodes and some of the episodes where I've interviewed someone directly have done better. And so I'm here to say we're changing it. We're going to figure out a new way. Now, one of my clients, Emma, made a suggestion just the other day and she said, dan, when you're on a coaching call with us, you have this ability to cut straight to the core of a problem, identify it, ask probing questions to help us to understand how to solve that problem. And she said it would be great to see some podcasts like that. So we're going to try that and see if that's something that you want to listen to. You know, Branson said, Richard Branson said the most important two things in business are innovation and, and, and, and marketing. And, you know, it's really important that we continually look at new ways to deliver this content. So what I' or from you is if you are not a client of ours, or even if you are, I'm happy to work with clients as well. But if you are someone who has not done work with us directly and you don't feel like you're achieving what you expect to be achieving in your video business, and perhaps your website is not converting, perhaps your funnel doesn't really exist, or perhaps you're not sure about your pricing. And then I want to offer you an opportunity to come on a recording with me and we'll look at those problems together. Now the caveat is, is that we will then record that and push that out as our podcast episodes and our YouTube themed of, you know, chapters, if it were, you know, like a, like a series. Because then that way I think two things will happen. One is I'm really enjoying solving problems for videographers and their business. I've been doing a long time. I'm, I'm good at it and I can cut straight to the core problem you might be experiencing in your business. And so in order for that to happen, I need you to, you know, request it. So here's how I want to do this. And this is just kind of off the cuff, right? Just send an email to denleny.com with your details and I'll reach out or my team will reach out and connect with you and we'll line up a Time to record. We might also try some submissions, so you can submit a video or a question on Loom for us and maybe some links to your website and some of the things you're doing and we can do an episode like that. But really what I want to do is just.

Try some new things and produce content that you will find useful and valuable that you can implement in your business straight away. As I say, this podcast has always been free. We don't have any sponsors. We simply create content because not everyone is in a position to join one of our paid programs. And I think it's really important to give back and to share great content for free as well. That helps you to take that next step. And then maybe at some point in the future you might feel ready to step into one of our paid programs and that's totally cool as well. So, yeah, I just noticed as well on Buzzsprout, I think if you go to the website where on the Dan Lenny website there will be a button on the actual podcast link itself where you can send us a message. So, yeah, try that. And yeah, I'm keen to hear from you. You know, what kind of content do you want us to cover? It would appear based on the data, or the data, depending on where you are. That long form interviews with filmmakers is what you want to see and hear more of. So we will be doing more of that.

If you've been listening for a while. Thank you. You know, one of the challenges with the podcast is that there's no direct feedback. We've got no way of knowing who's listening, where you are, or what you like. So I'm relying on you as a listener to just send me an email denleny.com or follow me on Instagram. N Lenny L E N N I E I've started posting daily content on our reels and I'm committing to that for the next three months because I want to build that personal brand on Instagram. I'm working with a coach, I'm working with a mentor, and we're following a system because everything in business can be. Everything in business is repeatable. Every type of video that goes viral can be repeated. There's a formula. So we're testing that right now. And then, as always, we'll test it ourselves and then we'll get the results and then they'll share that with our clients and also with you, our listeners. So that's my short message today. Not everything in business works. And the idea for the video Mentors podcast came from.

The Behavior Panel, which is a YouTube channel where four behavior specialists weigh in on various things that are happening in the world. And we thought that'd be a great format to have four independent voices sharing their journey in growing a filmmaking business, growing a video business. But the numbers tell us differently. The numbers tell us that's not what you want to hear. And so, you know, we're going to fess up. It's not working, so we're going to change it. And if you have any suggestions, please follow me on Instagram, flick me a DM and we can have a voicemail chat about that on, on Instagram. And in the meantime, you know, keep, keep on pushing out. Great work and I'll see you in the next episode once we figured out what we're going to do next.

You've been listening to the Video Business Accelerator Podcast with your host, Den Lenny. If you are a video business owner who, who is tired of going it alone and would benefit from mentorship, support and weekly accountability, then mouse over to www.videobusinessaccelerator.com to learn more about how the accelerator program can help you today. Don't forget to subscribe and rate the show over on itunes. And we'd really appreciate you taking a few minutes to leave a.

This is the Den Lenny Show. If you've built a solid production business but feel stuck in the grind, it's time to think bigger. Over the past 14 years, I've helped 178 companies generate more than 52 million in documented growth using the scale method and our elite mastermind. If you want to create predictable pipelines, attract higher value clients, and finally buy back your time, head to denleny.com that's where the next level begins.