Time to Take Action. EP #341 - Den Lennie

Hey guys, it's Dan. And this week I've got something a bit special for you. It's coming up to the end of the financial year here in Australia and we are literally about to host a elite mastermind here at my home up. We call it the Farm up in the Hills here in the hinterland of Sunshine Coast. And so next week I'm going to be pretty much out of action all week, working with my very best clients, my very top clients. And we're doing a three day retreat intensive here. But the reason for today's podcast will become clear in just one second.

Welcome to the Video Business Accelerator Podcast. Each week we uncover the secrets to creating a wildly successful and scalable video production business. With your host, Dan Lenny, discover how the accelerator program is transforming the lives of our members at www.videobusinessaccelerator.com. enjoy this episode.

So I'm going to cut straight to the chase. We are increasing our tuition fees across our programs on the 1st of July. Now, before you turn off, the reason I'm telling you this is because if you have been in any way thinking about methods for scaling your video production business and you've been listening to this podcast for a while, I'm giving you fair warning that we are not only increasing our fees, but we're completely changing the business and we're adding some, some new mentors. And we've actually got a new podcast coming out on this channel sometime mid July. We don't have an exact date yet because we want to get a bunch of episodes in the can. We've recorded four already, we've got another three planned on and then we've got to, we want to get up to eight or nine and nine episodes done so we can launch and have some consistency. But I'll be introducing that these are all clients of mine who have had enormous success with the VBA elite program. We got Matt Smolin, who's the founder of Bloom Tree Productions. It's now got a team of five, married with two kids and now is able to spend time not working in the office, has one day a week from home and has been exploring his own creativity through his own podcast and YouTube chann. And he's going to be one of the mentors. We've got Caleb Maxwell, who's been actually mentoring inside the up level program for some time.

Caleb's a filmmaker, podcast social entrepreneur, father of three boys, and when he started Hebron with us at the vba, he had no children and he now has three young children. So he owns Hebron Films in regional Australia and that's a half million dollar business and he's super passionate about helping creatives succeed in business. Then we've got Andy Johnson who is up here on the Sunshine coast, who cut his teeth.

Selling door to door when he started his video business. He's like, I've got to get some clients. So he went door to door. He's a veteran of the industry and owns Expansion Media and it's a video agency specializing in the construction industry. And he's seen an enormous amount of growth in the last 12 months by focusing on that niche. We've also got Bailey Cook who as well as being working, he's the number two at Hebron. He's also a producer in his own right, post production supervisor, he's a systems expert, logistics CRM expert and he's very meticulous in his planning, highly detail orientated and provides a lot of the glue inside the vba. So really what I wanted to share with you is that we've got this new project, it's called the video mentors, the videomentors.com and in a nutshell, we are shifting how we operate to provide more of a post production postgraduate film school approach to the education that we do. And in seven simple steps we help you establish a solid foundation, create an unstoppable mindset and then define exactly who you want to do business with. It's very important. This idea of niching is incredibly powerful and I'm going to teach you how to attract your perfect client every time and then create a predictable marketing system that helps you attract the right quality of leads into your option, into your funnels. And then we're going to teach you how convert those leads into sales without feeling awkward. And then at that point you're going to track and measure with the right metrics so you can grow. So it's a sequential learning process. Each module builds on the previous one, ensuring a comprehensive understanding and direct actionable strategies. But then we balance that with practical implementation. These are all real world applications with case studies and actionable strategies to help you develop the skills and instincts needed to compete with anyone in the industry. And then we add to that continuous support. Our mentors will guide you through every part of the process and provide supportive feedback, direct feedback on your business and opportunities to grow. You know, we're not like the rest. The VBA program is an exclusive online coaching ecosystem designed to help you grow your business. There's a support from a really ambitious community of like minded video business owners and you know, if you get accepted into the program, you get instant access to like what we insider knowledge, like what we know is working. Exactly. Right now that teaches you how to delegate effectively, create systems, follow processes in your own life and your business and run successful marketing campaigns in a way that totally boosts your performance. And you know, it is something we've been working on for the last eight years.

You know, I realize there's a lot of different people out there now offering coaching and video and I think that's great. You know, I think, I think the more people that embrace coaching, the better. But I do have to say I hear unfortunately lots of stories of people who have got very flashy front end marketing campaigns and just are not delivering on the back end. And that breaks my heart because what it does is it kind of ruins it for everyone. You know, people feel very burned. They feel very, very anxious that we're all the same and we're not. We are different. We've been doing this a long time. So I encourage you to go to the videomentors.com page and check out some of the results there. The website is very early stages so we'll be adding more to it as we go. But one of the things I'm really big on is massive imperfect action. We're also building out a prospectus which will be ready in the next couple of weeks. But I've also recorded a 35 minute loom video that really takes, takes you through exactly what goes on behind the scenes. So by all means, go to the website.

We don't make that just available without asking you for some, some details because we're sharing really, you know, behind the scenes stuff and I don't want anyone to just have that accessible on the Internet for anyone to see. I want, I want to protect the integrity of our clients who, you know, are happy for me to share this in this environment. But there's plenty of resources, plenty of evidence on the website@the videomentors.com of just the things that, that we have success with. And, and the reason I'm telling you this now is that at the time of recording this, which is Friday 21st June, we are, we are, we are seeing an increase in our, in our tuition fees of, of $2,000 US on the 1st of July. And you know, the reason we're doing that is because it's worth it and we're investing a lot of new resources, a lot of new technology, a lot of new people and we're adding enormous amounts of value to this program, which will help you get results faster. Now, we have some payment plans in house, and if you're in Australia, there's access to finance. But you have to act quickly because this price increase is happening on the 1st of July. I talk to my clients all the time about revising your rates, and we haven't done it in a couple of years. And so we're doing it now because we've seen people have absolutely staggering results. Staggering results. And we need to make sure that we are pitching that and the tuition fees for what we're giving.

Is reflected in that. And so if you have been thinking about, or you're on the fence or you're considering maybe in the next few months, I strongly advise that if that is you, you don't delay because you have nine days.

To, in fact, probably seven days. Because we, the, the, the way Stripe works, it needs to show up in this financial year. That's a small detail, but I don't want you to delay. I want to be very direct with you. If you've listened to this podcast for some time, we've, we've got over 300 episodes. You know, there's. If you've been listening to this for a while and seeing my stuff for a while and thinking you'll do it later, now is the time to act. Because if you're not going to do it with a $2,000 saving, frankly, you'll never fucking do it. Right. Honestly, you're just, you're just kidding yourself. And procrastination is one of the core challenges that stops businesses from scaling faster. That and fear. Now, at $5,800 US, that's like a camera. And no one who's listening to this thinks twice about buying camera gear or aperture lights or whatever bullshit there is out there. But they often fear investing in themselves and all sorts of demons come up. But this is a proven process. This is not some quick win online course. This is an ecosystem that has been built over years with actionable strategies that will help you scale your business. Now all you have to do is show up. You need to show up and do the work. If you ask for help, help will be given. But you've got a choice. And that choice is either do it yourself and I guarantee you'll keep getting the same results. And I hear a lot of people saying, oh, it's really tough out there. Well, I can tell you my clients are not saying that inside the vba. They're not saying it's really tough out there. It may Be harder than it was six months ago. But they have marketing systems, marketing strategies.

One of my clients messaged me the other day saying you just got a 50 grand gig over the line, 100% from LinkedIn. You know, we have, we have so much evidence, it's crazy, but there's almost a thing where it doesn't matter how much evidence we have. It's if you are someone who's full of fear and concern and wants to kind of speak to 15 people before you make a decision, then honestly just to stay being a freelancer or maybe get a job, because there is no certainty in business and you have to make decisions quickly and you have to lean in and you have to do the fucking work. Like, there's just, there's no way around that. I'm not going to sugarcoat it. If you know me, you know that's not my style. So if you're listening to this and it's before the 28th of June, like, get in touch, go to the website, click on the link, book a call. If there's no polls available, calls available, email me dentors.com.

And, and take action. Because from the first of July, this is going to be more, more, more money and it's still going to be more than worth it. But like, who doesn't like a deal? And I would be remiss to not implore you, if you've been thinking about this, to jump into this. We have some financing options in house, so even if you want to just start on one of the finance plans, you lock in that price. So that's all I got to say to you guys. You know, just do not fuck around on this. If this is something that you've been thinking about, this shit works if you do the work. See you on the inside.

You've been listening to the Video Business Accelerator podcast with your host, Dan Lenny. If you are a video business owner who is tired of going it alone and would benefit from mentorship, support and weekly accountability, then mouse over to www.videobusinessaccelerator.com to learn more about how the accelerator program can help you today. Don't forget to subscribe and rate the show over on itunes and we'd really appreciate you taking a few minutes to leave a review.