Why I've spent over $150k on business education with Charley Valher

Howdy folks. Welcome to another episode of the Video Business Accelerator Podcast. Now this week I am really excited that I've got my very first guest I ever had on the show, Charlie Valor from Valor Media. Back now. Charlie and I have developed a really great friendship as a result of actually meeting at an event. And so we were chatting last week about the power of like why do we invest so much money in going to business events? And we probably spent a few hundred thousand dollars between us in the last five to 10 years improving our knowledge about business. So we thought it'd be really cool to have a bit of a chit chat about the value of investing in business events and why we keep doing it. And so I really was so excited. I love hanging out with Charlie. We speak quite a lot and I thought wouldn't it be great to just do it on a coaching on a podcast for you and share our experiences. So excited to share this with you. Don't forget we are running our own event in Melbourne on the 3rd and 4th of October. If you are in the area or not and you're interested in finding out more about the accelerator program, we have a couple of seats at the table that we offer to anyone who's really serious about joining, who's not quite sure yet who can come along for the first day and spend the day with us, meet everyone in the group and take part in the event itself. If you're interested in that, check out, check out videobusinessaccelerator.com Click on the accelerator program, hit the buttons. It'll all be self explanatory. You can hear from other members that have been to events and in the program and it would be an absolute thrill to have a chat with you to see if it would be a good fit. Anyway, here's the episode.

Welcome to the Video Business Accelerator Podcast. Each week we uncover the secrets to creating a wildly successful and scalable video production business. With your host, Dan Lenny, discover how accelerator program is transforming the lives of our members at www.videobusinessaccelerator.com. enjoy this episode.

Well, Charlie Valor, how nice to have you back on the show, sir.

Hey Dan, thanks for having me back. It's a pleasure to be here.

Charlie was our very first guest on the show and we're. One of the reasons we want to get back on the on the call was we actually speak every week, Charlie and I, and we were just sharing how we met, which was actually at a Mastermind event and we started kind of spitballing about, you know, what are all the cool things that have happened as a result of going to an event, a business event? And we realized there was so much that we should not keep that conversation private. So, Charlie, mastermind events, coaching events, going to any kind of business event. What's been your experience of some of the value of doing such a thing?

You know what's really interesting, Dan? I find this really fascinating that before I went to any events, I would never have believed the results that actually came from them. I look back now and I don't want to say I'm an event addict, but I'm not far off. I. I'd say it's borderline. I've certainly been to a lot of events in my time, but there's something magical that actually happens when you get in the room with people. I actually feel like I know a lot of people, let's call them keyboard warrior friends, where we know each other behind a keyboard or behind a screen. But when I meet people in person, the relationship changes. It really changes in a big way. And some of my. What are now closest friends, like yourself or Lynn or some other people that are very close friends of mine, all of that started from events. And some of my biggest wins in business have come on the backs of it, like doing deals or learning something at event or just it might be at lunch. A perspective shift or an idea that I hear has been a huge game changer. So I'm a big lover of events. I attend events. I think they're awesome, and I think it's something we should all be doing more of. What about you, Dan?

What about you?

Some of yours?

I wrote a police on Medium a while ago about the power of Mastermind groups because I've been in a lot and I worked out that I think I've spent. I mean, it's not that much by some standards, but for others, it'll be a freakish amount of money. I think I'd worked out it was something like $176,000 in the last 10 years, attending events, which is kind of $17,000 a year. So it's kind of quite a lot of money. But, you know, some people like to go to Disneyland. I like to go to business and marketing events.

Can I. Can I just ask a quick question there? Like straight. This is a yes or yes or no answer, right? Before you go on to your next question. Do you think you've got an ROI on that money?

100%.

I reckon I'm not far off that number. And I reckon I've More than doubled the return easily.

Yeah, I think that's a fair number. And I guess the question for the listeners and viewers is, well, why would you spend that kind of money on something that's you think can't make you money in return? Of course. Well, let me ask you, why do you do it and what's the business case for going to an event?

I know there's a few things we'll look at here. So one is because every time I've got, most times, I won't say every time but majority of the time I go to an event, something good happens. I'll either meet someone or I'll nurture a relationship or I'll get a client or I'll learn something. So something good tends to happen and that leads me to want to do more of it. And I mean, I think it's a pretty obvious thing, especially with how much we sometimes spend to go to these. If I wasn't getting a result from it, I wouldn't be doing it. So there's certainly. Sorry. There's certainly something from my perspective of like, you know, I know something good's going to happen or the likelihood of something good is going to happen. The second part is I always get a return. Like the numbers are overwhelmingly true that it's like I know if I could, you know, invest in myself or invest $1,000 or even if it's a free event, I'm investing my time. But whatever investment I'm going to make, the chances of getting more value back are definitely there for me. And then the last part, and I think this is something which is really important to me is it's hard to put a value on this, but I think it is important is for me personally, like being a business owner is actually a bit of a lonely game. Like it can be very, very unrelatable. And, and I seem to be able to go to events with people doing similar things or in similar businesses and it's that connection and community. I don't know, it just makes me feel like, okay, maybe I'm not so alone or isolated in business. There is people out there and I think it's good for the soul on that kind of part. There again, intangible. But these are the reasons I would go.

It's such a good point. You know, I think often as well, you know, our families and our closest like lifelong friends.

Sometimes can't quite grasp why we do what we do because they're often in full time jobs and they're very, in a very different Sort of space of life when you, when you start and own a business, there's an inherent risk every single day and, and you have to get up every single day and generate results. And, and often what happens is you spend a long time working really hard, sort of doing okay. And then one day something changes because of the sheer love of business physics, if you like, where the longer you do something, the more you focus on something, you're going to hit gold at some point. And what can happen is you can hit that achievement, but you feel uncomfortable sharing it with your school friends or your college friends or your family because it might seem like you're showing off. And of course, it's so important to celebrate your successes in business as well as sharing the downsides. Is that something you've discovered that you can, when you're in a space like that, you can actually share openly financial wins, for example?

Absolutely. There's conversations I can't have with my friends and family. They just don't get it. And I'll be the first one to say here, I've worked very hard for a long time now, more than 10 years in business, and there's just an unrelatability that comes with that. I'm different compared to people that have worked in the job for 10 years, as you would be, Dan. Like, and that's one thing. And the other side of it is I am enjoying some success in my life. Like, things have gone my way and I've been rewarded for doing the hard work. And now some of the things I get to enjoy, maybe some of those people don't get to enjoy. And I've experienced jealousy. I've experienced tall poppy, and that's led me to not want to open up in those circles on those things. But when I come to an event or when I'm hanging out with more business owners, it's kind of weird. Even if they're not at that level, they're much more supportive, which sounds crazy, but it's like, it's almost like it's the proof in that environment or it's like they can relate to that and they understand that and they're almost a little bit happier for me than some people may be in my personal life.

Do you know what? So cool. Do you know what I think is really amazing? Like, I've met some very wealthy people at events and very successful, you know, business owners who are doing sometimes come cases multi millions in revenue. And the thing that always, always throws me back in my seat is how willing and open they are. To support me on my journey. And I've noticed something you mentioned to me before, the call was, in every event we've ever been to, if someone who's like, kind of relative newbie comes up and asks a question like, oh, you know, let's say you were in a Facebook mastermind and there's people doing hundreds of millions of dollars worth of business over and spending millions of dollars a year on Facebook ads. And you may be starting off and you're doing 150 grand a year, and you ask a question like, I don't know. I don't understand what a Facebook page or a pixel is. I've never seen anyone who's really successful pooh, pooh that question or be anything other than supportive to that person because they can always remember when they were there. And so I think when you get in a room with and there's this phrase, isn't it, if you're the smartest person in the room, find a different room. What are your thoughts on that kind of thing?

I'm just smiling because it's like if. If that event happened, right? And let's say we're in a Facebook event or whatever it is, and someone says, oh, well, actually, I'm smiling for a different reason. I'm going to be truthful, is like, I was at your last event and I would know the least about cameras and filmmaking by a mile. It's not even close. And I actually felt a little bit like, oh, I'm gonna ask a question here. And there might be some laughter. I think it was about. I can't remember. It was about a light. I'm pretty sure about one of the lights they were using, but the guys that were there were amazingly helpful and a big shout out. I won't name them just for privacy reasons here, of course, but, like, there was some members that were really helpful and gave me some great tips. And even in the studio, I meant in now. So if you're watching this video, you can see that I'm probably much more well lit up than previously or have I been in other things. And it was because of that. But, like, it was just so humbling and awesome to be that person asking the question and got really helpful advice from people that were much further down the line and if felt exactly like that, and then on the reverse, in an environment where, let's say people want to learn more about virtual stuff or they want to learn more about podcasting or they want to learn about things that are my strength area, I remember the struggle as you said, like, I absolutely remember how hard it was to learn this stuff, and I almost feel like it's my obligation to go, hey, I really want to save you this pain. Like, here's exactly where it is. Like, I'm not going to make this harder for you because it's, you know, business is hard enough. Let's. Let's all be brothers here or sisters.

Yeah, you're right. And actually, you know, filmmakers are really helpful. Like, our DNA is to help people. We do it for free if we didn't have to pay mortgages and, you know, bills. But I think that's inherent in the community. It's certainly inherent in our accelerator community. You know, there's a real sense of sharing. Like, you know, I just digress slightly, but, you know, when we get the people together in events, people form really strong friendships and really strong bonds and do business together and help each other out. And then what we noticed after the last event was the sense of camaraderie in the Facebook group. And then. And because we're at the event, we asked a question about, like, so we used to celebrate wins halfway through a week, and someone would post a win for the week just to kind of, you know, raise your spirits when things are tough. Always trying to find a positive in your week is really important. And we had this chat about, how about we move them to the end of the week and make them video wins. And immediately after the event, everyone started posting videos celebrating their wins the week. And one of the members last week said, you know, oh, I was really struggling with this this week because we had a pretty challenging week. But when I sat down and started to think about it, actually, we achieved two big new clients. We have finished that project off, got sign off. And he listed all these incredible things. Then he said, and I've decided that I want to take a Friday morning off because everything's running so well now with the system boost set up and the team that are in place, and everyone's feeling empowered. I'm going to go on, like, bike ride or go to the cinema and just, like, have some time for me. And I was like, oh, that's just. That's so amazing. That only happened because people were in a room together and sharing a safe space to share.

The hardships of running a business. But also the good times.

Have you ever heard of the afterburner effect? Have you ever heard of this?

No.

Okay, so I'm going to state something here. To be fair, I didn't know about this till recently. As well, until a friend shared it with me. He's like, if you stay, let's say you stay in the same environment and routine, so you're in your business and you just do the same thing week in and week out. You end up stale. Let's be real. It's the same stuff happening over and over again. But when you go to an event and you shift your perspective and shift your routine and go through these things, something called the afterburner happens where you come back from that event and with this new perspective and kind of out outlook on life, it kicks you into another gear and level. Now it doesn't last forever, you will get some gain. But like every time you create that type of change through events or spending time with different people or big changes up in environment, it's like turning on the afterburners. So exactly the experience that's happened here.

It's funny because I've been to so many events, in fact, you know, there's a, there's a chap called Dan Kennedy who recently passed, who was kind of very much. One of the first big events I went to was a. An event where Dan Kennedy was speaking in London, which was in itself pretty nuts because Dan doesn't really travel or he didn't travel. And for those of you who've got any understanding of the Internet world, you know, Dan Kennedy was a very famous, highly regarded copywriter, someone who writes copy to help people can buy stuff basically. And.

Every single event I went to, I'd often come, I'd often come up to the point where the event would come around and I'd be like, oh, I know I got a lot out of that last time. Or I know that someone said that this is really good, but I'm so busy in the office, I'm not sure I can afford the time and can I afford the money? You know, I can't really afford to pay whatever it is to go to this event and you know, I've got these bills to pay. And every single time I'd go, do you know what? Get out of my own way, just go. And every single time I made the decision to go and do that, got out of my own way and got off the cliff and just went, what's the worst going to happen? Breathe into it, leap the net will appear. And actually it was one such event where there was a woman called Sashim Hashini who had created a coffee brand in the UK, been turned down by 22 banks. This company was called Coffee Republic, ended up selling for like 50 million. And she said she used to have a picture on her wall in her office and it just said leap and the net will appear. And it was a little stick man climbing off a cliff and a net underneath. And I look at going to events like the net appearing. Like you have to convince yourself to take the step out of your comfort zone and go. Because most of us are quite introverted, let's be honest. That's why we sit behind cameras, not in front of cameras and go into a room where you're going to feel a little bit vulnerable. But as soon as you go into the room you go, ah, they're just like me. I found my tribe. And that is the thing that I. That keeps me going to events again and again and again. Have you experienced something like that, dad?

I'm just laughing here because that's me before every event. I don't have the time for this. You know, the money, the flight, the time, the time zone, whatever it is. Like I always seem to have an excuse and after it, I always go, what was all that gibberish before? Like it was totally worth it.

So I think that's natural. I think it's natural to resist change and I think it's natural to resist, you know, making the time for things like this because it's like irregular. It's not in our routine. But I think when you do enough of it, you know how important it is. Like at the start of this podcast I referenced, like I've made a priority for this. Like it's something I have to go out of my way to do because I know how it is important, how important it is now in reality, like it's talking here. Like all those excuses are running through my head every time. Oh, maybe not this one. I'll miss this one. Oh, this one isn't a big deal. But it's like it tends to work out. It tends to be worth it really does.

It's like this notion of callousing yourself as well, which is from David Goggins book Can't Hurt Me, where he talks about, in practical terms, he broke his legs. I mean, I don't recommend this at home viewers or listeners, but he had broken legs. And instead of going to the emergency room or the hospital like most normal people, he got some bits of wood and some gaffer tape and he strapped his legs up and kept running. But his whole moral of his story is you have to callous yourself to become stronger. And I kind of think to some degree when you're an introvert or Introvert. And you kind of the fear of doing anything in public.

Sort of besets you by going, you step into the room, you kind of callous yourself and actually, you know, it's okay. You can still hide in the corner if you want to. But what tends to happen is you end, you find yourself not hiding in the corner, you find yourself going, I'm really glad I came. And God, I've got this great idea. And so the second aspect of being out of the business for a few days is to just step back and evaluate what you're doing with, with a group of like minded people who are going to make you feel better and okay about the challenges you're facing in your business. It's like therapy.

Absolutely. Do you know what I think is interesting though? In the world I hang out, in, which I'll be real, is like Internet marketer and online business world. That's where I spend a lot of my time. Events are really common. They are like we see a lot of them advertised. There's a lot of businesses out there. Like it's a common thing to go to events. I think if you interviewed people in my niches or in my spaces or have similar businesses, they would go to events. But what I'm curious about Dan, is you've got a different insight here. I'm not sure going to an event for filmmakers is as common. Do you think the average filmmaker goes to a few events a year not working at, I should say this and not gear events. So it doesn't count if you go to a road product launch, even though that would be awesome, but that doesn't count. And if you're working the event or filming, that doesn't account either. But how many filmmakers are actively taking time out to participate in these type of events? What's, what's your take?

That's a great question. I would say virtually none. I think maybe some people go to a BNI group meeting once a week. That seems to be the highest level of business networking. It's like I'll go to bni, I'll be the only video guy in the room and I'll get some work. And I think for some people that works. You know, I think from what I understand it depends on the BNI chapter you're in as to how high quality is. I've had conversations with people who've been in BNI for three years and have spent an absolute fortune and literally not even broken even with the kind of work they've got. And I think what it does is it's that kind of thing that says, oh, I'm doing some kind of networking, I'm getting some kind of advice and coaching. I would say that there's largely a lack mindset that prevails in the filmmaking community. I think it comes from being creative. I think it comes from a freelance, you know, maybe a freelance background where it's feast and famine and it's like, well, I don't want to spend any money on something that I can't touch. Which is why, you know, I'll buy a camera or I'll buy a lens because that's something physical. And it's an easier justification in our minds to go, well, I need a wide angle lens because I'm a filmmaker and so I'll spend, you know, $2,000 on a wide angle lens. That's justifiable because that's equipment. But the thought of spending $2,000 on a two day event blows the noodle. It's like not paying that because it's intangible. And so I think the obstacle we have as filmmakers that I certainly had was you've got to want to change the status quo you're currently in. And I would say that 95% of the population are comfortable being where they are complaining about the position they're in. But there's 5%, I would say, who are actively interested in changing and perhaps they just haven't found the right tribe or the right business coach. I know, I know a lot people say to me, I've been looking at business coaching, I've had a business coach, but they just don't understand creativity. And certainly our members will say, you know, a lot of them have had business coaches or been in business groups and go, then you just, you just understand us. You talk our language. What's your thoughts, Charlie? You spent, you spent time in the room with some of our members?

Well, I had a lot of fun at the last video business accelerator event. And as look, I'm a semi in this industry. Like I've, I'm into podcasting. I do work with you. Like there's plenty of things I do where I understand the industry, but like I can't work a camera. So what I found was really interesting is like the event was awesome. Like I had a great time and I met some great people and I learned a lot as well as got to participate and share, which is great. I felt very welcomed as well. Like I'm actually really looking forward to the next event you've got coming up. So I can Reconnect with those same people and like follow up on those conversations and the things we've, we've gotten up to there. So coming back to that point, there is though I'm just kind of thinking about this. Dan is like, you know, investing in yourself. It's kind of like one of those things. I'm going to use an example of food here. It's like if you have a bad meal, you can't not eat again. It's like, you know, you just got to accept, you know, some meals just not be, might not be right for you, but you still need to eat. And the option of not eating is only going to lead to your demise. Like, I've been to some crappy events, I've had some crappy business coaches, but if I let that stop me in either accounts, I would have gotten none of the gains from the other experiences. And I think you're really right there. I mean, I don't know this as much as you, but it's like I would say that I actually, I dare say there is very few events tailored towards this industry and specific to the needs of this industry. And, and I think that's what makes your event so special. Is it so tailored to this industry that you know so well? So like the specifics and value are just through the roof compared with like a general business event, so to speak.

Well, and that's partly because I've invested hundreds of thousands of dollars going to general events. And what that's allowed me to do, I mean, the most I've spent on one event, on one, one group of one year of coaching, was $44,000 plus travel expenses. I've spent nearly $10,000 going to a two day event in Las Vegas a couple of years ago. So I'm not afraid to invest where it's required. But what I've been able to do then is go and go to all these events all over the world and study them and extract all the good stuff and create my own environment. Because that's what we do as business owners. And I say entrepreneurs, the small E, because I work in one particular niche.

It's like, okay, how can I take all this different advice and ideas of what doesn't work and what does work and create my own. Because you can, you know, what's the phrase? Create or hate or haters? Well, haters, not creators. There's a phrase that says, you know, you can either sit on the sidelines and complain that your business isn't doing very well or complain that you have no work, complain that you've got no clients, or you can do something about it, which is go and find somebody who can help you, who understands the challenges you have, who understands the problems you face, and has a framework and a repeatable process you can plug into. And then you just need to do the work. And that, at the end of the day is a choice for the individual. Do you want to fix the problem and are you committed to fixing the problem or do you just want to talk about it? And you know, like, I'm not here to judge anyone who's not really committed to fixing the problem. That's okay. But it came from me reading Extreme Ownership by Jocko Willink, which is like, you are responsible. So either fix the problem, commit to fixing it, or, or don't. But procrastination isn't serving you.

You're leaning into my favorite saying at the moment. Then it's like, are you interested or are you committed? Because there's a difference.

You're interested in having a great business and you know, if you are interested, you know, when things get tough or challenging, you'll give up. But if you're committed, it's like nothing will stop you. Everything's just on the way. And it's so interesting again, I mean.

You know, I'm quite happy to be really open here. I just spent a week in India and I hated it. I got sick. I traveled for something like 23 hours to get there. I got sick on the first day. I had to travel through what I can only describe as the vortex of hell to get to the venue. Every day I got to the venue, it was poorly attended. This was a fairly major event for a big global company.

And then I found myself going, I've done 10 of these now. What am I doing here? I was sick. I went to bed at 6 o'.

Clock.

I woke up at 6 o' clock in the morning. I was horribly sick for three or four days. Got back on the plane, got home, and it's taken me three or four days to get over it. And. And I just went. I just completely got out of my flow and I had a real. I was, I think you said I was sucker punched from multiple angles at the same time.

And I was just like, you know what? Fuck this, I've had enough not doing this again. But then what I did was I. I took advice from you and you went, go and spend some time away from your desk. My wife said, go and get out of the house. So I got on the bike and just Cycled off somewhere. I, I just broke my routine. But also because I'm part of a business coaching network, I could go into my group and go.

Having a shit week. And somebody going, oh yeah, I know how it feels. And just having that space to just go, I'm having a shit week. I'm having an amazing week. I've just won this amazing deal or I lost this deal. I'm really pissed off. Like, it doesn't matter. I've got somewhere I can go. And that's why, you know, and I, he created the accelerator program so that we've got a place for video production company owners to go and go, hey, having an awesome week. I'm having a shit week. I had one of my clients contact me yesterday saying, man, I'm doing a hundred hours a week just now. We're just so, we're just so busy. I need some help. Can you help me out with X?

And I dropped him some information and said, hey, you know, this is, this is the challenge here. We need to, need to kind of get you out of this 100 hour a week cycle because this guy six months ago had no work. So, you know, and what happens is you solve one problem and it creates another. And you might, you must see this all the time.

Yeah, you either have a marketing problem or a capacity problem. You're always dancing between the two. It's either you need work or you're struggling to fulfill work. It's like a seesaw trying to balance it constantly. So it's like, I see it all the time. I'm sure you see it as well. But it's just fascinating that, you know, a filmmaker can go from no work to overworked. But I mean, great to have the support and community around him because it makes all the difference. So, Dan, I want to ask you a question here, right, because, you know, you've been to a lot of events, I've been to a lot of events. How does someone come to and attend an event like one of yours and like, get the most out of it? Like, how should someone behave in the room where they can have a great experience and get the most from it?

You know, the best thing you can do is turn up and be fully.

Present. You know, there's no point in going to an event and being like, oh, I've got to pop out every break and get on the phone and organize a shoot.

I know that guy. At every event there's that guy, the.

Guy who's too busy to talk because he's too such A busy business owner. He's busy organizing everything because he has no team and no systems.

So be present. I like that. Point one.

Yeah. Second point is be vulnerable. Be willing to share if you give. And if you open yourself up and be vulnerable at an event, you will find so much support. The thing I wouldn't do is pretend like you've got it all figured out, because none of us have got it figured out. None of us have got it figured out. And so you've got to go with an openness and a willingness to be vulnerable and accept that you don't have all the answers. But if you really listen.

You just.

Hit my number one point. You just hit my number one point. I think this is the most dangerous thing. So absolutely, I agree. And I'm so sorry for interrupting you. Right. But it's like, I've watched this so many times. So many times, right? Someone will come to an event and, like, they're so set in their way and thinking that they've already done something or they already know something where they ignore the new information. I'm already doing that. Oh, we do that this way. Like, if you would. What you were doing was perfect. You would be in a completely different place. So, like, obviously you think you know something, but you're not open to what you might not know or the nuances. So I watch people tune out and, like, rob themselves of growth and rob themselves of opportunity because they think they're better than whatever anyone's talking about in the room. Instead of having an openness to the.

Information and to follow on from that. I've seen people who perhaps have had a really successful career in another field, and perhaps they're at a different stage in life, but their current stage in life isn't reflective of what their old stage in life was like. And they can sit in a room and tune out because they're like, oh, I've done that. I know all about that. I don't need to think about that. And then the second part I'd add to that is the people that sit in the room and go, oh, I know all this. That's all beneath me. I'm going to tune out of that because I think I can never hear the basics enough. Because every time I hear the basics, I'm like, oh, my God. I just realized I've stopped doing that really basic thing. I take furious notes at events. I've got booklets like this for anyone who's watching this. I've got an A4 booklet that is just. I've got about a dozen of them that I use continually. And I scribble all my notes and I go back and I type them up. Sometimes.

I think events are just a place to soak up information, but to leave your ego at the door because everyone can learn something from an event no matter how advanced they are.

Could I tell a quick story? I have to tell a quick story. It's about a friend of ours. I had this belief at one point, and I say belief because it was a belief it wasn't true, that a certain type of advertising didn't work. And I was like, all right, this doesn't work. I'm not going to do this anymore. And then I went to an event with a friend of ours who was there, Liam. And Liam would have to be one of the best marketers I know. And Liam actually said, oh, you know, this is working really well for us. And I had this. Oh, that doesn't work. I almost had this. He's full of shit mentality.

Liam, of course, is one of the best marketers I know. And then he said, oh, no, this is actually working really well for us. And then I tried it based on his idea. I won't mention his IP here, but I tried the thing he mentioned. I decided to be open to it because he's just such a good dude and it bloody worked. So I look back of like how long I robbed myself of thinking this didn't work because I thought I knew better. I thought I was better than that.

Because we have biases. We have biases. And, and it's very. And look, you said this to me yesterday, said Dan, I want to. You know when I'm going to front up you here. You've got a bias here. Just because one person saying this doesn't mean everyone else is thinking it. But we, we can get, we need to get. Learn to get out of our own way. We need to learn. I think if there's one thing I've learned from going to events is listening to really smart people get different perspectives and smart people and help me minimize some of my own biases.

I wish I had a mic to drop here. It's on a fantastic boom arm, but you could totally drop it there. It's such an important point.

Well, Charlie, we're at 30 minutes and we don't want to bore these people with our rattling on too long. We've always been committed to making these episodes between 20 and 30 minutes, folks, because we know ourselves. That's what we like to listen to. So, Charlie, thank you so much for being back on the show. I know that we got a few ideas up our sleeves that will become clear to the listeners and viewers in a few weeks time, but any closing comments?

Charlie well, Dan, I just want to say like first, thank you for having me on the show again. Like I've really had a lot of fun being here and almost reminiscing a little bit and I'm really excited to be at your next event. I'm going to be there and I'm really excited for that coming up. I think it's in October is the next event or somewhere around third?

I think it's the third and fourth of October off the top of my head.

Excellent. So I'm dying to attend that next event. I had a great time last time. Thank you so much for having me back and getting to participate in what you're doing here. So big, big thanks and hopefully I'll get to see some people that are listening to this episode at the event as well. So I know some of the guys in the program listen. So hey guys, I'm hanging for it. So thank you again.

Yeah, I'm excited too. Thanks Charlie.

You've been listening to the Video Business Accelerator podcast with your host, Den Lenny. If you are a video business owner who is tired of going it alone and would benefit from mentorship, support and weekly accountability, then mouse over to www.videobusinessaccelerator.com to learn more about how the Accelerator program can help you today. Don't forget to subscribe and rate the show over on itunes and we'd really appreciate you taking a few minutes to leave a review.

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