The ROI of Community Building vs. Paid Advertising

19 Aug 2025 · 1 min

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This content was created by Derek Cheng. This content was uploaded by Derek Cheng. This is a YouTube video titled "The ROI of Community Building vs. Paid Advertising" (uploaded 2025-08-19). The excerpt is from a presentation/talk by a single speaker labeled SPEAKER A, discussing how businesses often view community as expensive but that community can yield stronger payback than paid advertising—framing the argument around limited human attention and ownership of audience. Metadata indicates the content type is YOUTUBE and includes a thumbnail.

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So a lot of businesses, when they think about community, they think, oh God, it's expensive. When you consider it though, pairing it up against something like paid advertising where you don't actually own and control what happens, there is a lot of The payback is actually much stronger on the, on the community side. So I, I showed this slide yesterday, and the more I think about it, the more it makes sense to me. Actually, because it's about attention. So, you know, in a given day, a human being has only so much attention that they can dedicate to something.