Most Mortgage Companies Are Using AI Wrong
In this brief monologue, Derek McGowan critiques the mortgage industry’s limited adoption of artificial intelligence, noting that most firms confine AI to document review and underwriting. He argues that AI should be leveraged more broadly to enhance client‑facing and operational tasks, such as automatically calling, texting, and emailing to obtain title, insurance, appraisal, zoning information, and to research investors. McGowan explains that his firm, McGowan Mortgage, deploys AI behind the scenes to accelerate these communications, enabling faster responses to clients and realtors in today’s competitive housing market. The core message is that a more proactive, AI‑driven workflow differentiates his company and better serves borrowers and real‑estate partners.
