Derek Cole breaks down why Facebook ads beat print: you can test, edit, and swap them instantly based what converts. Then he argues you don't need January 1st to change. Pick any day, any moment, and start.
It's actually cold outside for once. Hey guys, Derek Cole here. The main problem we see any season is dirt. Mario got your back! Doing some different ads internally for Facebook. So the good thing about Facebook is if you don't— if it's not converting, or you don't like the way it's converting, or you don't even like the print, you can change it. So that's the advantage over print and over magazines and things like that, that are, you know, you just have to roll with it for that period. Whenever it runs. So inside Facebook, what you can do is go edit the ad set, and that is what I'm doing now. I'm running a specific ad to a specific place and a specific consumer, so we'll see how it converts. And if I don't like it or it's not doing well, we can change it. Last day of the working year, December 30th. Yeah, 30th. So, uh, getting a few things done, getting a few things in, changing a few things, and then Be ready for next week, next Tuesday when we come back. The good thing about video blogging is whenever you have a thought or you want to go on a rant, you can just make a video like this. New Year's resolutions, New Year's 2017. I'm reading so much about, I'm glad 2016 will be over, I'm ready to move on to 2017. Look, you don't need a calendar. To tell you when to change. You don't need to flip up 2017 and be like, oh yeah, this year I'll do this, I'll do that. No, you can make it any time in your life, any time in the year, any time of the day. You can say, hey, I want to start losing weight, I'm going to start eating better. Hey, I want to ask that girl out. Hey, I want to ask the guy out. Hey, maybe I should do this, maybe I should commit to this. So, I mean, waiting for a date on a calendar is not a winning formula. So you need to— if you want to make a change, make the change. If it's today, if it's tomorrow, if it's April, I mean, if you feel like you need to make a change, then do it. Don't hold out for a New Year's resolution to come across and say, I'm gonna start it now. And now. No. If you're gonna do it, just do it. Hey, I hope you guys have a great New Year. 2017 is here, so let's go, let's go get it. Thank you for watching this show we started with the vlog. So thank you for that, thank you for your attention, and anything I can do for you, please email me or hit me up on social. Let me know how I can help you, because your attention means a lot to me. I appreciate it. Even if it's just one person who cares about, you know, what happens on this show, you know, I find it very, very humbling. So thank you for that. Again, have a great New Year, and hopefully I'll talk to you soon.
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