Derek Cole on why most people quit fitness: they expect instant results. The few who keep moving anyway, who embrace delayed gratification instead of chasing quick wins, are the ones who actually get there.
How many people on this planet are willing to wake up every single day and go to the gym or to the trail and put themselves through consistent and constant adversity without immediate results? I'd say probably less than 5% of people are willing to do that. See, the truth is, when you take up running or you take up going to the gym and working out, if you go in the mornings or you go in the afternoon, you're not going to see results immediately. And so what working out and what fitness does is it teaches you delayed gratification. You know that if you do this over time that you will get the results that you want. However, you also know that society has conditioned us to expect immediate gratification and results. Now.
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