Homeowners: Don't Buy the Most Expensive Air Filter! #shorts
5 Oct 2026 · 1 min

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In this short, Derek Cole warns homeowners against assuming that the most expensive air filter is the best choice. He explains that air filters are rated by MERV (Minimum Efficiency Reporting Value), where higher numbers indicate finer particle capture but also greater restriction of airflow. While a high‑MERV filter can trap smaller particles, it can also impede airflow and strain an HVAC system if the system isn’t designed for it. Cole advises that homeowners consider their specific HVAC equipment and balance filtration efficiency with proper airflow rather than simply opting for the costliest filter.










