Derek Cole explains how companies sell products under their own brand without making them. Walmart's Great Value water and Aldi's store-brand cookies work this way. Private-labeling works best when the product is reliable and matches your brand standards.
Good morning, good morning. As you know, next episode usually on Tuesday, so, um, headed to Pinehurst. But first, let's do the intro. Hey guys, Derek Cole here. The main problem we see in these seasons is dirt.
But you're going nowhere. Don't blame me for what you've done, because I know, I know, I know that you were having fun. When this life gets a little tough, the people start to run, run, run. Don't you just walk away.
That's when I'll say Have a packed house today here in Pinehurst for the meeting. That's a good-looking unit. I'm not sure who did the install. I'm driving back from Pioneers, my meeting, and I got a question about branding your own products, and I kind of wanted to talk about this because I think it's very important. If you sell a physical product to a consumer, you should private label it as much as you can. We do it with the equipment, with thermostats, with some parts in our business. I mean, you don't have to make the product to have your name on it. You have to make sure it's a good product, it's something you can stand behind, and usually it's something that has a greater value than for your customer than if they bought a name brand of this. I mean, it's the same as Walmart with water. I mean, Walmart didn't make this water, but it's a Great Value water, or it's a Great Value potato chip, or it's an Equate, you know, Tylenol brand. So it's not Tylenol, it's Equate. So anytime you can private label your own products and offer offer more value to the customer, uh, whoever you're trying to reach, the better. You see in the wine business when maybe a big, you know, name brand wine has some wine left over, they'll sell to a shop and say, hey, can you private label it and we'll sell it to you for this and, and you can sell for whatever you want. Because if it's, if it's the name brand wine You can't sell below this price. So that has brand standards. When it's a private label brand, it has your brand standards and make sure that you are comfortable with it, that you stand behind it, that you offer more, more value to your customer than the brand would. So you make it more attractive to your business, and you also build value in the fact that it is your product, it is your name on that product. So you can go to the customer and and say, yes, this is my own water. Um, no, just like Walmart, uh, or anybody else, we're not making the potato chip, we're not making the water. You know, people at Walmart aren't, you know, at the water factory watching the water come off the line. So there's nothing wrong with doing it that way. Uh, it's how brands do it. It's how you build your brand for the customer. And because it's usually at a lesser cost than a name brand, but it has more value because you stand behind it because it's your brand. It's the Walmart potato chips, it's the Aldi cookies. So any, any time you get a chance to private label your products, you should be able to do that and pass it on to your customer. It just helps with your overall value proposition to that customer.
You don't have to pay now. No, you can pay like when they get here, and I'm probably gonna let the lady know, like, try to do Friday or something. Get the peanut butter cookies. I do not do peanut butter. She like, don't get the peanut butter cookies. I don't like the peanut butter cookies.
I do have the peanut butter one.
Oh, do they have the lime lemon one? They have lemonade right there. You need the lemonade, just one.
He now, here, now what you going to do?
How to Prevent Mold and Odor in Your Air Conditioning System with UV Light #shorts
