Derek Cole, founder of Simmons, draws lessons from 13 years of marriage to someone with MS. He frames loyalty, reliability, and promptness as business values, ending with his company promise: always here, always loyal, always on time.
22 years ago, I stood in a church in Lumberton, North Carolina, waiting on the woman who changed my life. She walked in with her dad, and I'll be honest, I lost it. Tears, nerves, all of it. That was the day I said I do. To the most loyal, steady, and strong woman I've ever known. And after 13 years of living with MS, I can tell you, when life hits hard, loyalty matters more than ever. You learn to show up, stay steady, be there when it counts. And that's how we run things at Simmons. One hour. We show up when your AC is down. We stay till it's right. And when you need us again next month, next year, we'll be there. Not just because it's our job, but because it's who we are. So from my family to yours, if you ever need us, we got you. Simmons. One hour. Always here, always loyal, always on time.
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