A 59-second YouTube video on fixing USB cable kinks hit 1.5 million views by skipping the intro, music, and clickbait. It just showed you how to do the thing. Creators should copy that approach: cut the fluff, deliver the answer, stop.
There's a 59 second YouTube video that came out six months ago and already has 1.5 million views. What's it about? How to get the kinks out of a USB cable. I'm obsessed with this video and so are the nearly 100,000 people who liked it and the 4,000 people who have commented on it. Let me read a few of these. Thank you for not going on for six minutes about the history of cables. Most other bigger YouTubers would SAP this as a 10 minute video with five ad breaks. You're beautiful for bucking the trend. Remember when videos used to be good? I saw the 58 seconds and was like damn. I'd be stupid not to spend a minute watching it. Brilliant. No music, no captions, no intro. Loved it. Great video. No clickbait, no face of the uploader shouting maniacally at the viewer. No stupid music, no long introduction, no demand for likes and subscriptions. Just straightforward, well presented useful information. Sorry mate, but you're breaking the law. It's illegal to upload videos with just the actual good, useful information. What? What an awesome video. No clickbait, no attention seeking, just helpful and nicely presented. The takeaway? Get rid of your intro, no one cares who you are. Get rid of the fluff, get straight to the point and if you're not sure if you should cut it, cut it.
