123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience

Really clear on who this person is and what they might need or what offerings you have that could help them to move along to the next step in whatever they're trying to accomplish. Another really cool thing that you can do with quizzes, specifically an Interact quiz, is you can also segment your leads based on the way they're answering a certain question within your quiz. We've seen this done before with like budgetary questions. So are you willing to spend money on yourself, on your self care, on learning something new about this specific topic? It could be, what things have you tried in the past? How did you feel about those things in the past? Did they help? Did they not? Then again, you'd be able to tag your leads based on the way they're answering these specific things so that you can address what they're saying in your email follow ups.

So let's just say that somebody wants to get started and they're thinking about using a quiz as a lead magnet to attract those right people to their email list and also segment them so they can send them very personalized information. How would they get started?

Yeah, so I would say with Interact, you can pop on over to our website, you are able to start a free trial so you can go right into the tool. Interact has hundreds of templates that are ready to, to go that you could use as is, or you can tweak them to, you know, to really match your brand style, your voice, your offerings, all of that. And then you can publish that quiz so people can start taking it. We also have if you're really stumped on, okay, this sounds like a good idea, but what do I even make this quiz about? And none of the templates are giving you ideas or aligning with, you know, what you want your quiz topic to be on, or whatever your business is about to write. Then you can start with our quiz course. And so the quiz course is free. You don't have to be a customer to use it. But in that it goes part by part, step by step of how we suggest to make a quiz. And what we suggest for everybody is starting with your market research. So diving in a little bit more to figure out, okay, what topics really align with my people? What are their most common questions? What do they really, really need help with the most? So that you can create a quiz that align with something that they're already thinking or that they're wanting, they're already wanting to know. Because that's going to call in the right people, your ideal customer, to get onto your email list, which I Know, we're all trying to grow email lists, but you probably want to grow that list filled with people who are engaged, who want to work with you, who are interested in what you have to say and the offerings that you share with them. So once you're clear, go ahead.

No, no, you go ahead.

I was just going to say, once you're clear on the market research who you want to get this quiz in front of, what you want to tell, then the quiz course goes into the different results that somebody might get from your quiz. We'll help talk through what those results are, what you might want to tell those people so that you can really build yourself up as an authority and give those people value upfront. Again, this might be before they give you their email address, especially if you're making that quiz opt in optional, and then from there asking questions, connecting the tech, all of that. So the quiz course really, from start to finish, will tell you or help you get to a good enough quiz to launch. And when I say good enough, I mean done is better than perfect. And so if you use a template just to get it out there and see how your audience reacts, or you put the first version of your quiz out there, you're able to use your quiz analytics to really optimize it and make changes to perfect what it is that your people are looking for.

And I can attest to all the templates that you guys have. They are, there's a wide variety and it covers a lot of different niches there. So let me ask you this. If you, let's just say you have an existing audience that you want to, you know, use to segment your email list, could they use one of the templates to do that too?

Yes. So when you log into the, in your Interact account, you, when you go to create a new quiz, you're prompted with starting with a template or starting from scratch. Now, if you choose the template route, which I'm a huge fan of, especially if you're just creating the, your first quiz, they're all organized. The templates are all organized by industry. So you can select one industry or a few industries that relate and then take a look at those templates to see what you think your audience would most want to take. And actually that could be a fun quiz in itself of hey guys, I'm making you this quiz. I want to make sure that it's something that you really want to take. Which quiz would you be most interested in taking? And maybe you list out a couple of title ideas that you have or a Couple of title ideas from the templates and get buy in on who wants to take these different types of quizzes. And that could be a way to grow your email list just by asking what kind of quiz they want. Because you could say, hey, give me your email. And once this quiz is created, I'll be sure to send it right over.

So Jackie, I don't want to put you on the spot here, but I would love to hear about some case studies of current Interact customers and how they're using Quizizz today.

Yeah, so we've got lots of course creators as Interact customers and what they'll use the quiz is to evaluate where somebody is at or maybe gaps in their knowledge so they can point them to the right course that they have. If you're not running courses, maybe that relates to your overall offering. So of all the offerings that you have, which one is best for specific people on your list? So they're using a quiz to figure that out and then in an email sequence follow up they can get again really specific based on what this person told them in the quiz. So to tell them why they should take this next step with you, this offering is going to be the right fit. Because another great example I think is like using a quiz as a survey or a follow up. So let's say you put someone through your course or maybe they recently completed coaching with you. You could send a quiz out as a follow up to get some information on how it went, what they learned, if there was anything missing in the training or in the learning so that you could add that back in for future customers and maybe you could then them to the next step. So hey, this course worked out really well. Maybe the next thing you want to try is this other offering that you have or hey, you just reached your goal, let's celebrate this huge milestone. Or you didn't quite hit the goal yet, but let's take this step back and you know, get you to where you need to be based on what they've told you in the quiz. And then Interact. I've actually created a quiz for our community group called the Quiz Collective. And what we use for that is it's, I guess it's sort of like a survey slash follow up, checking in on where people are at. But, but what this quiz specifically does is put someone in the space of the community that they need based on what they've told us in the quiz. So again, if they're feeling stuck, if they have specific questions, if it's time to celebrate a certain milestone, here's the space in the community that you can share that so that people first of all want to share it. They don't feel like they're sharing in the wrong space. But again, you're sort of putting them with like minded people or people in a similar situation to them by segmenting leads down and giving them the right, offering the right course, the right community space to share where they're at.

So I love all of those examples and I'll just add a couple of my own that have, how I've used Interact in the past that I think was very helpful for my audience. One of them was when we did the scale your business summit. And you know, in those virtual summits, you know, there are, you know, four to five days and there's a lot of presentations and people, it's, it's a lot for people to go through and watch all those presentations in such a short amount of time. So what we did, we created a quiz to kind of, you know, hone in on what presentations would be most beneficial to them. So that was one of the ways that we used a quiz a few years ago when I was a Facebook and Instagram as consultant. I don't do it anymore, but this is a quiz I had several years ago. And the title of the quiz, are you, is you, are you or your business ready for Facebook ads? And then based on the questions, I kind of, you know, kind of walk them through, no, you're not quite ready yet, or yes you are, you're ready to go. And if you want to work with me, here's, here's what you can do, here's your next steps. So those are some other examples of quizzes. And I know that people are also using, using them as lead magnets that we've talked about before, you know, putting them on the front page of the website to gain leads. And I know when I was a Facebook and Instagram consultant also had clients who are using quizzes in their Facebook ads and they converted very, very well. So those are just some examples.

Yeah, with Facebook ads particularly, you can create lookalike audiences using conversion ads. So people who will actually take the quiz and then take action. So we've seen really great results when people run ads directly to their quiz as a call to action, both to grow your list, but then also to sell some of the offerings that you have because that's probably what, who you're filling your list with, people who would want to buy products, services, offerings from you.

So Jackie, if somebody wants to test it out and just play around with it and go in to see if this would work for them and their business. How do they get started?

Yeah, like I said before, if you sign up for a free trial, you'll get the account for 14 days. You won't have to pay a thing and you can really, you'll get access to all the features within the tool so you can really play around with what it includes, what your quiz could look like. You'll see all the templates that are in there. Again, there might be a quiz that's already written for you, ready to go using one of the templates. And when you do sign up for a free trial, you'll also be invited to speak with a team member at Interac for a 15 minute strategy call. And you can use that time to get clear on your quiz topic, maybe ask some technical questions as it relates to using the builder or setting up the quiz with your email marketing system, anything like that to get you on the right path to get your quiz created. Because Interact has really been developing a lot of different resources and avenues of support to make it easier for you to create and optimize your quiz.

So Jackie, where can people find you? Maybe they want to connect with you on Instagram or go to the website. Can you tell us what the your handle is for that?

Yeah, so our website is try interact.com we are try Interact on Instagram as well. And then also look for us on YouTube because we have a lot of, yeah, I guess tutorial videos, but a lot more videos too that go into the strategy, which I think is the hardest part about making your quiz. A lot of people have a lot of really great ideas on what the quiz could look like. But when it comes to implementing it, that's where sort of the overwhelm and the burnout and the perfectionism can get in the way. And so you can get inspiration video tutorials on YouTube, Instagram. And if you're ready for that 15 minute strategy call, go to try and.

Track.Com and I will make sure that all of those links are in the show notes so people can click on that and find you. And Jackie, thank you so much for joining me. I so enjoyed our conversation and I, you know what? I think I want to go back and do another quiz.

I can't wait to take it. Destiny, thank you so much for having me.

Thank you. Thank you so much for joining us today. I hope you enjoyed this episode. If you love the show, we'd appreciate a review on Apple Podcast or your favorite podcast platform. And show us some love there. Have a great rest of your day and bye for now.