168: Why NOW is the Right Time to Up Level Your Digital Product Business

Foreign hi there.

Before we dive into today's episode, I want to ask you an important question. Are you wondering why your hard work isn't reflecting in your bank account? If so, I've got something that could change the game for you. With my Digital Product Accelerator one on one coaching program, I'm on a mission to help entrepreneurs like you bank consistent revenue without sacrificing your time, time or sanity. Imagine shifting from 90% client facing work to enjoying consistent revenue from your digital products, all while reclaiming your time. You already know that you don't need another course and a one size fits all approach isn't going to cut it. What you need is a strategic long term plan tailored just for you. So if you're ready to build the profitable freedom giving business you've dreamed of, apply to work with me by going to destinycop.com apply I cannot wait to learn more about you and your business. Welcome to the Creators MBA Podcast, your.

Go to resource for mastering the Art and science of Digital Product Entrepreneurship. My name is Dr. Destiny Kopp and.

I help business owners generate consistent revenue.

From their digital product business without the.

Need to be glued to their desks, constantly live launching or worrying about the social media algorithms.

I hope you enjoy our episode today. Hi there Destiny Here and here in Georgia. We are getting close to summertime and I honestly don't know how it snuck up on me so fast. I am recording this on Wednesday, May 8th and my kids only have around two more weeks of school. I have one that is graduating from middle school and going into high school next year and then I have a ninth grader who's going to be graduating and going into 10th grade and we have such a busy summer planned with travel, baseball. My kids are taking one online class this summer just to get a little bit ahead next year and they also want to get summer jobs which I am absolutely thrilled about because otherwise they would be sleeping until noon or playing video games all day. But enough about them. I really want to know what you have planned for the summer and I also want to talk about why now is the right time to level up your digital product business. I know that for me, I typically use my summertime to get caught up. It has been such a busy year. This year we ran four events in hobby school. I did one event in my personal brand which was the Funnel Cure Bundle and I don't feel like I've had a ton of time to just breathe. But what I've learned over the years is that summertime is the best time to focus on your business. And the truth is that waiting until August to do all of the things that you want to do is just too late. And here is why. So in the fall you're going to see a spike in spending, especially around the back to school time and kind of the pre holiday seasons. So like August, when people are going back to school all the way until, you know, October, maybe even the end of October, you know that that's going to be a very busy time in the online world. People are going to be launching their new programs, there's going to be a ton of summits and bundle launches. And I know that this year in particular will be a little bit crazy because I have heard that a large percentage of countries out there are having their presidential elections this so for us in the US that's going to take place in November and I know a lot of people are going to want to get ahead of that madness. So working on your business during the summer prepares you to capitalize on these opportunities with new offers dialed in, marketing strategies and refreshed content so that when the fall comes, you can hit the ground running. The other thing is there are less distractions in the summer. So when your competitors might slow down a little bit in the summer or even take breaks when you stay active, that gives you more quiet time to test new ideas and strategies. That also means that there's less noise in the market, but there's going to be more visibility for you. The other thing is there's also increased engagement in the summer. So when more people are on vacation, they're spending time online. Summertime can lead to that higher visibility, right? More people are reading your email. How many times have you been sitting at a pool or on vacation when you're just scrolling through your email or scrolling through Instagram, just taking in that content? This is also a great time for launch, launching a new offer or engaging with your audience on social media. The other thing is summertime is a great time for being creative. I know that when my life isn't so crazy, I am much more creative and it feels like it's easier for me to be innovative and come up with new ideas. So summertime is a great time to brainstorm, develop new products, maybe like a course or a membership you've been thinking of without that immediate pressure of high volume of sales. The other thing is summertime is a really great time for personal and professional growth. So working with a coach, listening to podcasts, going through online course material, all of that not only enhances your skills but also helps you put together a strategic vision for your business. Which brings me to the next one, which is strategic planning and goal setting. So mid year, kind of that midpoint is a great point in time to review your annual goals and make any necessary adjustments. So this might involve shifting some of your strategies. It might involve doubling down on what's working. I know we're going to be doing some of that or even pivoting away from what's not working. So summertime provides that time to reflect on all of these and really plan accordingly so you can, you know, hit your goals for the end of the year. The other thing is summertime's a really great time to run a summer themed campaign for any extra boost of sales. I know that I'm going to be working with people in my summer coaching program to help put together this summer theme campaign. And creating and launching products or marketing around those campaigns and themes can really resonate well with people because that's, that's the mindset that they're in, right? They know that it's summertime and they're like, yeah, I'm, I'm open for a summer, a summer theme marketing campaign. So I've given you a lot of reasons about why now is the right time to level up your digital product business. But I want to say specifically talk about how a coach could help you work on these areas to really effectively maximize your time this summer and fast track your results. So the first is putting together a customized strategy so a coach can help you tailor and put together this customized business strategies that aligns with your business unique goals and resources. So a coach is going to bring together that fresh perspective that can help you identify gaps in your current strategies and really suggest some innovative solutions that you might not have thought of. So with their experience, they can guide you on the best practices to implement that will really drive your results come to the fall. I know that when I first start working with my clients, one of the first things that we do is to set their goals and put together that customized strategy so they can achieve them. So without having this, you're really just throwing spaghetti on the wall, hoping to achieve your desired results. The next one is being or having, I should say that accountability and motivation. So one of the biggest advantages of working with a coach is really, quite frankly, just having somebody that's going to hold you accountable. It can be easy to set goals, but consistently following through them can be challenging, especially during the summer months. You know, sometimes I just want to go sit out by my pool Right. But I have things that I need to do and I have a coach that I personally work with, so I know that she's going to hold me accountable. So a coach is going to help you stay on track, they're going to push you to meet the deadlines, but most importantly, they're going to encourage you when your motivation dips. And that's going to happen, my friend. So every week in my coaching program, I help my clients outline their goals for the week and then at the end of the week, we take the opportunity to celebrate their wins. The other thing that a coach can help you do is identify the most effective use of your resources and maximize your time, which is what you want to happen right in the summertime. So they can assist you in prioritizing any tax tasks that you need to work on. They can help you maximize your productivity. They can suggest tools and techniques for automating or outsourcing any tasks that might be a little bit less critical, which really frees you up to focus on those high impact activities. I know that in my coaching program I help steer people away from those shiny objects. You know, we all kind of get distracted by them. So they can really focus on what will really move the needle forward. The other thing that a coach can help you with is refining your marketing strategies. So when you are in the thick of things, it is sometimes hard to see what you should do, but a coach can help clarify those things for you. I know that in my program we clearly outline your promotional calendar and your marketing campaign so you're focused on exactly what you need to be focused on. I also offer a weekly marketing audience audit so you can get your campaign material reviewed, whether that's, you know, your sales page, any funnels that you're working on, emails that you're working on, really any marketing material, you can get an audit on that and I can give you feedback on that. The other thing that a coach can help you is overcoming challenges. Because let's face it, we're all going to have obstacles that come up, right? And a coach can help you navigate through those. So they can offer those programs problem solving techniques, but also just be a sounding board for you, right? If you have ideas or if you have specific issues or questions. And really, let's face it, sometimes you just need somebody to talk to. I know in my coaching program you can get unlimited coaching through Voxer. So if you have a question at 10pm on a Friday night, you can submit it before you forget about it and I will answer when I return to work on Monday, but you can do that at any time time. The other thing that a coach can help you with is expanding your network or point you in the right direction for visibility opportunities. So these connections can definitely lead to new partnerships, avenues for growth, really things that you might not have been able to find on your own. And I place a strong emphasis on visibility and access, expanding that network and just getting out there because I think it's so very critical. The next one is related to skill enhancement and personal growth. So coaches not only support your business objectives, but they focus on your personal development, also help you through any mindset challenges that you have. So they're going to identify skills where you might need to improve, recommend resources, but also just mentor you through these challenges that might be affecting your performance or your business performance. And then I would say beyond immediate strategies, another thing that a coach can help you do is plan and help you plan for the long term to ensure that your business is sustainable. So this means to me, what this means is setting up scalable systems and processes that support continued growth in your business. So in my coaching program, my goal is to help you generate that consistent revenue from your digital product business and also set up the systems that you are going to need to achieve this. So there you go. I would love to know what is the absolute one thing that you would want to achieve this summer to level up your business and and prepare you for the fall. And I am currently offering 15 minute strategy sessions where you can ask me one thing about your business or something that you've been struggling with. So really it's an ask me anything and I'd love to chat with you and learn more about you and your digital product business or your future digital product business. If you don't have digital products in your business right now. But the thing I want you to remember is the right time to prepare for success is is now. So I want to help you make this summer the turning point for your business. But thank you so much for tuning in. I'm going to put the link for setting up that 15 minute strategy call in the show notes, so definitely check that out if you'd like to connect with me. And again, I love to know more about you and your business and I'd love to work with you and help you achieve your dreams this summer with my one on one coaching program. Bye for now.

Thanks for listening all the way to the end. I hope you enjoyed this episode today.

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