222: The AI Conversation You Didn’t Know You Needed

Foreign welcome to the Creators MBA Podcast, your go to resource for mastering the art and science of digital product entrepreneurship. My name is Dr. Destiny Kopp and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desks constantly live launching or worrying about the social media algorithms. I hope you enjoy our episode today. Hi there Destiny here and today I have something really special for you. I am bringing you a recording of the Summer of AI panel that I was on with some of my business best friends and I got a lot of great feedback from all of you that attended and said how much you love this and I was like, you know what, I need to bring this recording on the podcast because I want to make sure that everybody has an opportunity to listen in. We just wanted to have a conversation about AI because we know that there's a lot of people out there who are overwhelmed, maybe even a little bit scared and really just trying to figure all of this out. And I'll be honest, I think that's where everybody is in a mode of trying to figure all of this out. I actually cannot believe how much AI has changed just in the first half of 2025. It is going at break neck speeds and I have been really digging into it a lot, researching it, testing it out, trying different things and I am super excited about all of the possibilities that we are really going to have at our fingertips from here on out in our online businesses and in our digital products, serving our customers and helping them getting results faster. And that's really one of the reasons why I am putting so much effort into trying to figure all of this out. I hope you enjoy it.

Foreign.

Welcome to the Summer of AI panel. So excited to be here with y' all today. We have a lot of amazing ideas to talk about and some a lot of note takers in here. Also from our crew, we always laugh that our Mastermind calls are half humans, half AI note takers. So here we go. This meeting is being recorded. Myself, Kate Cordmeier of your new to me. We're all in the same group here. We've got a few extras or a few others that are not here with us today, but we thought it would be fun to basically invite y' all into one of our Mastermind sessions where we're just talking about how we're using AI and oh, I just learned this cool thing and I learned I found this new tool and what do you all think about this? And just kind of give y' all a peek behind the curtain a Little bit. A lot of us have really gone all in on AI, hence the summer of AI. After talking about it at nauseam for the last year, we were like we really need to claim this territory of ours and you know, stop letting everybody else show up as the experts when we have a lot to share too. So welcome everybody. Why don't we go around quickly and just introduce ourselves like one minute each in case anybody here. We all invited our audiences so we're going to have a lot of different folks.

Thank you, Kate. Hi everyone. I am Ruth Pound by. I can see a few names in the chat that I recognize. So hi and hi everyone. I don't know as well. I am a business and self belief coach and I support people in my courses and my Soulful Sales Society membership. And I also host the Soulful Sales show podcast. Hopefully that's enough of an intro. Shall I pass it on to Destiny?

Great.

So I'll jump in. I'm a business growth coach for digital product entrepreneurs. I also have my hobby school brand which is my B2C brand. And I'm super excited to be here today and chat about all things AI. Steph, I'll turn it over to you.

Hi everyone, my name is Steph Blake. I do a lot of different things, but I guess if you want to put a title on me and call me a business consultant and a tech nerd, that's what I usually call myself. And I have three different companies. The first is Simple Business Suite. It's an all in one platform to help you simplify your business. Second, I do consulting to help online entrepreneurs simplify and automate their businesses. And the third is called Createscape where we host monthly events to help you just kind of come back to yourself, reconnect to yourself without burning out. So I'm really excited to be here.

I love to have these conversations and.

I know that we're going to share a lot with you. Thanks for being here. Thanks for joining us.

Why don't you popcorn it off to somebody else, Liz, go ahead.

Thank you, Steph. I'm Liz Stapleton and I help bloggers and online business owners understand the legal side of things. Over@elizabethstepson.com you might know me from the Blogger Breakthrough Summit that I run annually. It's aimed to help you kind of be more efficient and systemized so that you're spending less time working while earning more and actually building a business around your life instead of the other way around. And Tara, I think you're last right. Is that everyone?

I think so, hi, I'm Tara. I've been an online business entrepreneur for 18 years. Right now I call myself a marketing and business strategist, and I primarily help other introverted entrepreneurs with more organic marketing strategies and getting seen online. I recently been building a lot of AI apps. So I'm super excited about this panel.

And I know this is going to be fun.

Yay. Awesome. And I'm Kate Kordzmeier. Like I said at the beginning, and I have success with soul. We'll just get into the conversation today. This is definitely meant to be interactive. Anybody here who has questions, please put them in the chat. We definitely want to make sure that we are answering your questions first and foremost. I've got a couple talking points and some things that we wanted to share as well. Thank you to everyone who submitted questions in advance. So I guess let's get started with this question that we got in advance, which is what is your take on creating and selling AI bots and how do we price them? So, Destiny, I know that you've been doing this a lot inside your programs. Do you want to start us off here?

Yeah. So I am not selling them separately. I am only putting them together and bundling them in with a particular workshop or program or offer that we had. I'll give you a look some examples here. Like for instance, one of the workshops that I'm doing this month in my digital product growth lab is all about fixing your funnel, so going in and kind of diagnosing your funnel. So with that particular workshop, I have a custom GPT that we're going to use during that workshop. So it's really just bundling in and integrating it into the programs and workshops and everything that I'm doing. A B2C example be something we've done in hobby school with one of our planners. I use this as an example because it's a really cool example. So our Halloween planner that we put together last year, we also put together a cut some GPT for it and bundled it in. And it was really as if they had a costume designer sitting next to them as they went through and kind of planned out their costume. Again, I think the question might have been related to selling them kind of separately. You know, there's a lot of platforms out there where you can go buy these custom GPTs, you know, behind firewalls, so on and so forth, that you can price them out and sell them separately. But I've just kind of taken the approach that I am bundling them into the workshops and offers and Products that I already have.

Awesome. Yeah. I think a lot of us, again, this is something we've all been kind of learning and working on together inside our own mastermind here and sharing some ideas of what we're trying, what we're seeing. And I think there is, there's a lot of different ways you can do this. And of course I always say everything works. What works for you, for you. I think still in such early days with this, you know, with AI. And so I think there's a lot of testing and tweaking and just trying things and seeing what works. So I think there's a follow up question to this in the chat, which is about how do you limit access after a member leaves? And so I think this is something that all of us are trying to figure out right now. It's really easy to create custom GPTs. Currently, OpenAI does not have a way to password protect those or to embed them on a third party website. But there are tons of tools that do exist that you can do that with. I know for me, I'm looking into a few AppSumo tools. Mazal, we never know how to say this one actually. Mazel. Mazel Mazal. One of those, it's M A Z A A L is one that I'm looking at. Tiny Talk is another. There's also some tools that aren't on AppSumo right now called Rad Genius. There's one called Pickaxe, which is probably the most commonly known one, but it's also one of the more expensive ones. And so I think that kind of one of the ways that we have that we're working with this, figuring out how important is it for this tool to be gatekept and password protected over time versus something that maybe is more one off or there's some workarounds. Ruth came up with a great plan of doing like a password protection workaround inside the custom instructions for a GPT. It kind of works sometimes, doesn't work other times. So we've had some back and forth with that.

Yeah. So what I've been experimenting with is literally writing in some instructions to require a password before you can continue with the rest of the instructions in the custom GPT. And the idea being, because I use custom GPTs inside of my membership, that when members leave, eventually that password gets, you know, reset, probably on like a monthly basis. I haven't really got a proper rhythm with it yet, and it does work a lot of the time. But as with everything you're programming into some GBT So for example, I tried to create one that picked random suggestions people. It was very hard to get it to be truly random. There are limitations when you're putting in the instructions. So the password doesn't work all of the time. Something I have seen other people doing is hooking it up via make or something like that and checking whether someone's a member, like cross checking their email addresses. That is not something I've experimented with myself. But there are ways that people are playing with and we are playing with to protect it within ChatGPT itself because we're always kind of going back and forth with like is it worth paying for an extra service? I mean it's worth it in terms of protecting your creation, but it's also the ease of use for for our clients. Right. And a lot of people just want to get into ChatGPT, have that chat within ChatGPT. So there's pros and cons of both. And yet what we are testing works a lot of the time, but not all of the time.

Want to add something.

So the user experience we're all used to like chatgpt and stuff. So I agree with what Ruth said there. I think the only time you really need to work on.

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Trying to protect it in some way is if it is some sort of membership, like if it's a one off thing that they buy, I'm not going to stress that at all. Right. Like they paid for it, they can have the custom GPT. I mean I guess if they ask for a refund, but then maybe you just need to revisit your refund policy. And then as far as memberships go, because I do have a membership and I'm restructuring it the way I'm looking at it as I am restructuring it is stuff's going to drip out month by month. So they'll get each month a different one and once they have access, they have access like they stayed in the membership that long to get access to that one. So I'm going to consider it paid for. You know, it just kind of depends if it's like a they can, as soon as they join the membership they have access to absolutely everything. Then I think that's something you're definitely going to want to think about a little bit more where you're doing pass or protection or using another tool but just kind of maybe require you to rethink how you're offering your products. And just a shift can make it be like, you know, it's not that big a deal if they just have it.

I want to offer another perspective to that as well. So I sell a lot of my AI bots which is one offs but all of ours are basically created as separate products inside our like course portal.

Right.

So they're created as a separate product and then they're embedded inside of that. And I concern wasn't even like, I wasn't even worried about like members leaving. It was more like I don't want people sharing this with other people who haven't paid for it. That was my big concern, especially with like custom GPT. I personally don't even use custom GPTs. I build all of mine from scratch through pickaxe like Kate mentioned or through other custom coding apps which is like super nerdy and I'm not going to get into that too much right now. But I would say that that's one of the biggest reasons why I gatekeep those because I just, I don't want people like giving stuff away for free because that it's happens far too often with Apple, a lot of people realizing it. So that's why I just like literally password protect it and back so that you can only get it if you have a password and it's like literally inside your own customer portal.

I know last week OpenAI went through a big custom GPT shift and it was down for a while and we were all having our fingers crossed that like, oh, maybe they're going to make this so that we can actually embed it into other tools and websites because it is honestly one of the best ways to create a bot and we found lots of limitations with some of those other third party tools where they're just like not as good at going through the knowledge Base and really, you know, using the information that you're giving it. But again, I feel like we're all just in the early days of this, and so a lot of what we talk about is that, you know, we're trying things and then we're even buying tools, and especially if we're getting them, like a lifetime pass on appsumo. I know Destiny's helped me get into this mindset of like, yeah, the tool might not be perfect right now, but if we got it for a good price and we never have to pay for it again, it might be worth hanging on to. Because as they're improving and getting feedback and learning, maybe it will one day be a tool that's like, oh, my gosh, I can't believe I got this for a lifetime fee for $29 or whatever. So let's move on to some of the other questions, the next one we have here.

Okay, before we go, there was a second part to that of how do we price these? And I just want to talk about that really quickly too, because that's a consideration that you have to think about. Because if you are creating something like, for example, if you're using Pickaxe, right, You're still paying for usage, right? So they're going through your OpenAI, like your token. Token, yeah. So even if you sell this thing for $7 one time, if that person uses that thing every day for the next five years, you will continue to be paying for that. So especially when it comes to selling off products, you have to make sure that you're pricing that really strategically so that you're accounting for cost. So whenever I price mine, I'll go into ChatGPT and I'll say, okay, here's the average amount that I think somebody would use this. How much should I price this at? And then it'll like, do a bunch of calculations that I don't understand how it's doing, and then it'll give me a price that I think, okay, if this person uses this every day for the next five years, great. The fact of the matter is, most people will not use it for that long. So then you're still covering your cost. Whereas a membership, it's different.

Right?

Like, they're going to be using it while they're a member, so that's much easier to price versus a one off.

One of the reasons I prefer doing it in custom GPTs is because you don't have to pay for usage. Like, they either it's free if they're on their free plan. Or they're paying for their usage. So again, hopefully that will change. That's a really good point. If you're not using it in a custom GPT and you're actually paying for a tool to make sure that.

And I think they're going to do something to change that. I don't think they're going to let you embed. I don't because in my mind it seems like Facebook.

Right.

It's like Facebook wants you to stay in the platform and I think that chat GP is going to be the same way because you're staying in the platform, you're using the other GPTs, you're creating your own.

Right.

And I think they will soon make it required for you to put your AI key in there in order to share for your token. So I don't know, that's my prediction.

But did you have something to add there?

I wanted to say as well, it's like pricing anything. There is such a huge like potential for what you could charge. I have seen people charging like, you know, like $47. I have seen people selling their custom GBTS that are trained on all of their kind of coaching and trainings and selling it for a couple of thousand, like it seriously huge range. So, you know, let your imagination go wild. I mean obviously there's probably a smaller portion of people are going to be a couple of thousand for a custom dbt, but if it's really a really high end coach that would, you know, you would have to spend tens of thousands to work with, then I guess I can see where that fits into their kind of offer ecosystem. And it's also, you know, about, about the return on investment that people can get. Like what, what are they going to get out of using it and pricing it based on that as well.

Yeah, absolutely. Tara, do you have anything to add to this part of the conversation?

I'm, I feel like I'm kind of in there with the pricing too because I am building these like standalone tools through lovable and they're all connected to my OpenAI key. So that's something that I'm definitely in the weeds in right now and definitely working through myself.

But yeah, it's interesting. I mean I just saw somebody the other day selling like, you know, basically Kate clown GPT for a thousand dollars and I was like, oh my God, $1,000. Like part of me thinks of it from the scalability perspective of like I, it doesn't cost me anything besides potentially these tokens to have a thousand people do this. Well, if you could price it that high. I mean, that's amazing. But then it also feels like, are people really going to be willing to pay that? So I think it's also just going to be testing the market and seeing what's there. And what are people willing to pay for and how unique is your GPT compared to what they could do just by talking to regular, you know, regular AI about something. I think.

One other thing I just want to add to that. I dropped a link to an app that I just created last week for anyone who wants to try it and it's connected to my OpenAI key. So I actually did something different. I set a limit so your IP address can only generate 30 generations per day. So that's another option when you're figuring out pricing is to do something like that.

Yeah, that's great. And what's the app do that you shared? Tara?

It is a content repurposing tool. It's fabulous. I'm obsessed with it right now.

Awesome. All right, so we have another question here. I would love to know about your workflow for creating AI assisted or edited landing pages and using ChatGPT for newsletters. Who would like to start answering this one for us?

I can go.

Yeah, go for it.

So I do obviously have some custom GPTs with my own brand stuff built in, but especially on the newsletter front.

As you guys know, I have my.

Email marketing, like airtable database that does all the things and I used ChatGPT to help me build it. One of the things in my newsletter is like, hey, here's what's new, new and happening in this industry. And I Definitely use the ChatGPT deep research to like, hey, what's been happening in the last 30 days? You know, dealing with the industry in regards to this? Like, I don't care about acquisitions so much. Like, sometimes that's interesting. So it just very quickly gives me like this whole thing and I'm be like, hey, I want to blurb for this of what you talked about and then link to it and then that section of my newsletter is done. So using the deep research to kind of search the news and just the web in general is very helpful in terms of getting that section of my newsletter done quickly and efficiently. And it's always a conversation with ChatGPT if I'm going to be using it for updating a page or something and seeing what comes up with. It's never a, hey, I need a sales page for this and just copying what it gives me. Right. That's how it works. But that's kind of my two cents, particularly for newsletters. I do use the deep research function to have it give me just some quick answers so I'm not having to spend forever searching.

Yeah, super smart. One thing that I do is that I've created a lot of my own custom GPTs that are specialized in certain things. And so even like, I have a training called my magnetic messaging map training, and it's a copywriting course, and I have a GPT that I created for that. And so when I go to write an email or a product listing or a sales page, I'll put the request into that GPT and then I'll open another GPT that's trained on specifically email copywriting. And. And I'll put the same request in it. So sometimes I have like five different GPTs and I'm giving it all the same ask. And then I'm kind of taking bits and pieces from what I liked about this one, knowing that they're all kind of coming at it from different angles and using some different approaches and strategies, but that when I combine them together, that I get the most compelling, powerful message and copy.

So, Kate, I don't know if you saw, but part of the update last week is that now within a chat, in ChatGPT, you can reference another custom GPT.

Love it.

So you mean you can reference the conversation in another custom GPT.

You can like, pull up another custom GPT in the chat, do that, and then you type the name of it.

I'm gonna have to try that. That would be very helpful.

I do the same thing, Kate, so that's very helpful Tip, Liz. It made me think when you're answering it, okay, you're getting different angles from different gbts. I do the exact same thing. I also like to get it to brainstorm what are some of the angles I could talk about with this? And it sometimes gives me ideas I wouldn't think of naturally off the top of my head. But what is really important is when.

We are looking at it from all.

These different angles, it's really easy to get overwhelmed. It's really easy to think I need to talk about it in all these ways. And I think the most important thing to remember is that it's just there to help us. It's there to make suggestions, know our audience, we know the work that we do best, and we get to make those executive decisions. I think it's an assistant, but at the end of the day, like, we get to pick and choose, like, oh, that thing from that chat Mixed with that thing from that one, combine them. And that's the way that I want to go. And I just think really important to remember like our role in this and AI as the tool. But absolutely, I ignore like loads of the suggestions it gives me because I just don't think that's. That's not quite right for my audience.

Yeah, I think this conversation we have a lot. Destiny, go ahead and I don't want to interrupt you.

Go ahead.

I was just gonna say that I think that a lot of times we find ourselves, and even we've heard from some of our clients using our own GPTs and bots and stuff, that we're outsourcing our own discernment sometimes to these robots. And then it's really important that like, yes, they can help you and they can give us so many great ideas or new ways of saying something and you know, there's so much benefit. But that ultimately like your brain and your intuitions still matter and can we're still that it knows you know your business best. It's kind of like being a parent. It's like you know your kid best, you know what's going to work them and what's like, yeah, that might work for those kids, but not my kid. And so I feel like just bringing that mindset into is like it. Like Ruth said, it's a tool, it's a guide. It is not the end all, be all.

I agree with completely with all of that. I did want to go back and answer the question. I pulled it up right now that they had sent through. I want to know about your workflow for creating AI assisted edited landing pages. One thing I did want to mention, just to really go back and look at like either a landing page, like a sales landing page, or even your website. You can pull in to the AI, whether it's Claude or ChatGPT. Pull in like Google Analytics and pull in screen like shots or PDFs of your website and it will go through and analyze it for you and give you suggestions on what to improve. Your notebook LLM or LM Notebook is another one that I've used for that and that's been extremely helpful in looking at like landing pages, sales pages, any page that you're driving a lot of traffic to. So I highly recommend doing something like that if you really need help optimizing there.

Yeah, that's great. I use this tool called Poppy and I'll drop a link to it in the chat, but it basically you can trade it on YouTube videos and some kinds of links and documents that are not fully capable in just regular chatgpt right now. And then it also has like you can use Claude chatgpt, you can use Gemini, you can use Grok, there's a bunch of different, different AIs language models that you can use in there. And anyway, one of the things that I'll do to kind of train mine and this is a helpful like workflow for when I'm editing something is I will upload like I'll go to YouTube and I'll find like, let's say I'm looking for the best like copy conversion tips in 2025 and I'll pull like five of the most popular videos. I'll drop those links into Poppy and then I will ask it to kind of summarize the key points, make a checklist for like what the strategy is for this. And then after I've got that, like now I've got the strategy here, then I will take my existing sales page for example, and I'll say, now edit this sales page, given the strategies talked about in these videos. And so that's been another way that can be really helpful when you're not starting something from scratch, but taking something that you already have and wanting to make it better. Okay, we've got a question here that I'm going to skip around to real quick. Should I create custom GPTs for my customers or teach them how to create one? How would y' all answer this, Steph, since you have been doing a lot, let's hear from you.

Yeah, so. Well, first I put a link in the chat that it will take a full page screenshot of your landing page. But like that's what I use every single time I'm creating landing pages. I just take the full screen and pop that into tell me how I can make this better. So then I'm not having to take like manual screenshots of all of the sections, but in terms of creating custom GPTs for them and or teaching them how to create one. I think it just depends on your business, honestly. Because if you. I think everybody can create custom GPTs or any other kind of AI tools for their students, for their customers. I think that's a non negotiable. It's so easy to do now. Like literally there's so many different videos you can watch to learn how to do it. However, teaching them how to create one is a completely different ballgame because then you are positioning yourself as like a quote unquote tech expert. So if that's what you want to do. If that's who you want to be, great. But be ready for a lot of questions before a lot of tech support. Just approach it with caution and understand that if you start saying that you are going to teach people how to do that, that's where you're going to become known as. So if you don't want to become known as the person who's teaching people how to create custom gps, then don't like, you don't have to do that. However, I do think that you should.

Have that many programs, your niche teaching people this sort of thing. If it's not like if you're in the personal finance niche, you're, you know, you give them a budget spreadsheet or a budget GPT, you're not teaching them how to build the spreadsheet. Right, like, because that's not what they need. They need to be able to use it. So, you know, if you're a B2B space, yeah, maybe that's more likely where teaching them how to create one would be useful or position you in that space that you want to be. But if you're doing B2C or you're doing something that's completely, you know, where using the GPT is going to be more helpful to them than building their own. What are you actually trying to do or be known for? Like Steph said.

Yeah, really good point.

The thing that we talked about in one of our recent Mastermind sessions was this idea that a lot of people are very overwhelmed with learning stuff and all of the things on their plate. And giving someone a GPT to use to get results faster is not something else they have to learn. It's something they can just run with and take action. Versus learning how to create a GPT. Obviously there are definitely circumstances when it is worth doing that, but that's a whole other thing. Right. So there's that to consider as well. If we're thinking about what are the results that I want to facilitate in my programs and in my offers, how can I help people get there faster and with less friction, often create. Giving them a GPT to use or a bot or whatever it is versus teaching it is probably the way to go. Obviously not always often.

And I think this circles back to something that comes up in our conversations a lot too, which is that, like we said, you know, information is kind of cheap these days. People can go to AI and ask it anything. We can have it create an SEO plan. So things like selling an SEO course, which used to be really easy for me to do are now much harder. But if I can add a custom GPT to my course that is trained on ISEO strategies that now people can just say, I need help writing a blog post about X. How do I make this SEO optimized? And it's already trained by me how to do that again, it's getting people these better, faster results. I think that's how we don't get left behind against AI or hesitant or feeling behind or overwhelmed with it and just not utilizing it the way that it could be. And we're talking a lot about, like, you can either not use it and be left behind, or like, it's. It's here, it's happening. And so how can you make the most of it and how can you do it? I just wrote a blog post actually about ethics of AI being trained on stolen content. And so when we're looking at an inherently kind of unethical tool, is the answer to not use it at all, or is it to find a better way to live with it and to advocate for better policies and things? And so obviously I'm here hosting the Summer of AI. I think you can guess how I feel about it. But I wonder too, if there's anything y' all want to add just sort of about this ethical dilemma that seems to come up a lot.

Well, I think I always like to comment on this, especially with the legal aspect of things. And I would agree with that, Kate. Like, we can't really change how the AI was built. There are laws being passed currently about the ethics and how these tools build to prevent systemic racism and other issues that we see because the machine is learning and you know what content is out there. So there's ways, laws that are being put out there to be like, you can't use AI to make these decisions, or if you're doing it to make these decisions, which, like, from a hiring perspective, for example, you have to make sure these safeguards are in place to make sure there isn't some inherited or unintended discrimination, basically. And then on the flip side of that, so when it comes to copyright, currently, at Least in the US, anything you create with ChatGPT is not. You can't copyright it right away. Like you. It has to have your own kind of human authorship to it. There are some laws floating out there of depending on the amount of prompting and things like that, just with the reality of how AI is developing. And so I think it's a lot easier to kind of do when you're talking about writing or Coding or whatever the case may be. I personally don't for that reason have not touched like AI image generation because I was like, there is no copy. Like a. You've seen stuff generated that you can see an artist's signature that's like warped, which I think is just really messed up. I think computers can absolutely come up with words, but they can't pick up a paintbrush. AI generated images are not copyrighted. And there was very clear case law on this. The guy built the image generator, but they said what it produced could not be copyrighted. So from that aspect, I steer clear of image generation. Personally, I know a lot of people love it. I know there's a lot of pros to it, but that's where you're really going to start to see the legal. I saw an article the other day, I think Disney and Marvel are suing the Journey for copyright infringement. So I think image is going to be a lot easier to prove, you know, theft and copyright infringement. And so for that reason I steer clear. But from that picks point, you know, I brought it up like, what are you feeding into ChatGPT and are you feeding it into a custom GPT where you have a little more control over it's learning off of what you do versus just a regular ChatGPT conversation. We've discussed that where I'm like, I feel more comfortable. I'm going to take like a course element that I've learned. I'm like, hey, can you give me the highlights? I'm going to put that in a custom GPT that I'm not training the AI on this person's intellectual property. Because it's a smart way to do it. It's a smart way to implement when you're learning from all these, you know, informational courses. But at the same time there's that line of where am I infringing on their intellectual property by putting it into the AI?

Yep, lots of big questions that oftentimes I think we don't even think about, like, we just do it. I mean, I know I've fallen into that trap plenty with AI. And so I think it's good to pause and reflect and just like make sure you even understand. Like, well, how is AI image generation? How does that work? I didn't really think about that before. So anyone else want to comment? Anything? Ethics before we move on? Okay, so let's see. How about some other unusual business or personal ways you have used AI? I feel like, Tara, you've got some really interesting ways that you've Created. And now you're doing a lot of these tools too. Do you want to share some ideas?

Oh, do I. Yeah, I use it a lot. I'm trying to think of like, specific, like fun ways that I can share that tool that I shared. I created that entirely with AI, like an AI tool. Built that without me having to know code, which is fantastic. I just brought my marketing knowledge and experience of how I want the tool to look, how I want it to function, how I want it to be built. When we were talking about images, I was also going back to the ethics and the image generation and the trends. I'll admit I did the trend of like, what would my dog look like as a human? Yeah, I don't know. I'm doing lots of fun things. I'm just, I can't think of any.

Yeah, I think they're destiny. Go ahead.

No, I, I, I'll comment on a couple things. But Terry, you use the Lovable app, right?

Yes.

Yeah, do your thing.

Yeah, I used to use Pickaxe, but now I'm using Lovable because it just, I find it easier.

Yeah, so that's one that I, I love to do those kind of no code type app. Manus is another one.

I think it was.

Manus, was that the one that we were talking about? So Manus is another one that I thought they're, you know, pretty far along in, in their no code generation. What I love about those no code apps is it you can do some unique things like in your course or your membership. One of the things that I am working on, it's not been released, but is basically one of those no code apps for fixing your funnel. So input, you know, putting your information in there. Maybe it's screenshots of your sales page and different pages that you have in your funnel, uploading your data like your Google Analytics and have it go through that whole funnel and do it. And you can build stuff like that with those no code apps. So, you know, that's definitely a really good application. So if you could start thinking about your coaching programs or, you know, courses, memberships, how you can implement stuff like that. One of the things that I did and I used a tool off of AppSumo to do this, was Louise Bot and I did AI voice clone and I actually had somebody reach out to me yesterday and you had been using it and she sent me everything that that particular clone had basically told her. So she took the transcript and sent it over to me. And it was kind of really cool to see how that clone was answering. She was like, destiny. I really felt like you were sitting next to me because it almost felt like her voice was talking back to me. So it was kind of a cool situation there. The other thing that I've been doing is in our membership using these AI type bots to do the onboarding to kind of guide people to where they need to go in their membership based on where they are in their journey. So like in the newsletter profit club, I have people coming in that are, you know, have 70,000 people on their email list and have people that are just starting out. So I really need to kind of point them to different resources in the membership and I've been using those AI bots to do that.

Yeah, for me it's really about looking at your programs. Like I, I've definitely put every single lesson transcript of a course into my custom GPT and I'll say like, what kind of app or tool can I create that is going to help people go through this and actually take action?

And it usually gives me a bunch.

Of ideas, which is fantastic. But I've also like, I created a more simplified version of add event because I really didn't want to pay that much just for something to have people add to their calendar. But I hated using Google Calendar. I wanted something simple that worked and was pretty. So I think it's also about like, what can I create that is going to help me? So like I'm in the process of creating a new app for creating private podcast feeds and that, that's a huge project, but it, it's probably about 70% done. So any, if there's any tool or anything that you're like, I wish it had this function or wish I could do this. Like that's also the. Where you can start to look into the possibilities, what you could create for yourself and for your students, your audience.

And just to be clear, like the difference between like a custom GPT and these kind of no code tools is that like a GPT is giving you output like content like writing or ideas or images or something like that. Whereas these tools are actually like doing the thing for you or they're acting as like a piece of software would. So I just want to make sure that that's clear to anybody who's like, what? Why would you do a tool versus a GPT? They definitely serve very different functions. Those are both two very popular ones. And I think a lot of us in this group have tried lovable and had really good success. And you can create really simple things also just for your personal use. One of my favorite things that I've created is my spiritual therapist GPT and it's trained on like I'm very woo. I'm very into mindset and thought work. I love me a good Byron Katie the work. And so I trained this GPT on these processes and even on some book. And so now I can go to this therapist GPT which I do on a daily basis. I can talk to it about like I had a fight with my husband and I need to work through this or I'm feeling such and such way about the way this launch went. Whether it's something in my business, I'm struggling, you know, my kids having a lot of meltdowns. I'm melting down now. Like I use it constantly and I feel like it was. It took me 15 minutes to make and I use it every single day and it has really been so, so helpful for me. So even just creating like little things that can make your life better, easier.

That'S what I was actually going to share because you asked like personal things, you know, in addition to work, I created like a movement custom GPT because I'm just trying to be more active and so I can be like, give me a 15 minute workout and then it'll be like, do burpees. Like I don't do burpees. No thank you.

Hate them.

Give me some other exercise. So I'm getting a workout that I'll enjoy that isn't like I'm not having to follow some strict plan or anything. It knows what my goals are in terms of my physical and fitness goals. And so it's like these are ones that are going to work towards those goals but that you don't hate. You know, I can be like, I don't have that much time. What can I do? It's just a really quick and easy. I don't even have to think about, well, what should I work out? What should I do? It's just, hey, give me 15 or 20 minute workout, tell me what to do with my goals in mind and you know, if I don't like an exercise, it'll swap it out.

Yeah, I love it. Steph, I'm sure you've created some cool personal use things. I do.

Yeah, I was going to say along the same lines of like everybody. It's like I ask myself, what problems do I have in my life?

How can I fix it?

And I'll create an app. So one of the most recent ones that I created, it's all about rest because I struggle resting because I didn't know what resting was. Like, I'm from, like, a workaholic family, so it's very hard for me to rest. And some days I'll only have between, like, working and my little kid. Like, some days I literally only have, like, two minutes, the minutes that I get for myself. So I was like, okay, how can I create an app to help me with this? So I literally created an app that will help me rest in 30 seconds to two minutes. And I started telling people about this, and they're like, oh, my gosh, I don't know how to rest.

Can I do that?

And then I just started selling it, right? So I think it's first. And it's just like business, too. It's like, when you create any type of offer, it's like, what problem can you solve for yourself first, whether that's inside a business or in your personal life? And then create something to solve that problem. That's literally all entrepreneurship is, is finding problems and solving those problems in one way or another. Yeah, I'll put the link. It's called my REST reset. I'm very proud of it.

So I'll put that.

And it's amazing. So, I mean, Step is a tech whiz, so I'm not saying that it's that easy, but I do feel like it is not something that has to take you months and, you know, years of time. Like, it used to be to create your own app. It is something that, you know, depending on skill level, can actually be done relatively.

And it's so funny that you said that, Katie, because my mom, she used to work in IT for 40 years. She did, like, coding stuff for the first, like, 20 years, and then she was in management after.

But I was telling her about it.

I was like, hey, look at this app that I made.

She's like, oh, did that take you.

Like, six months, eight months? Like, I built it in two days. And she was like, how? So I pulled up the platform and I was showing her, and she's like, this is completely unbelievable because we were paying our developers, like, 20, $30,000 to create things like this. So the fact that we now have this ability to create things on our own is incredible. Like, yes, I do have, like, knowledge of this, so that comes in handy. So if you don't have it now, it's going to take you longer, but that's fine. It's just another skill that you learn, right? So I just think it's so cool.

So along the topic of REST One question that we've also been hearing a lot in our communities and sometimes even feeling ourselves is where do I even start if I feel behind already with AI? And so Ruth, I know this is something that we've talked about a lot and some of people in your community were feeling this way too. You know, so many people are already feeling that way, which always makes me laugh because it's just like I remember when people were saying they missed the blogging boat back in 2015 and then it was like, wow, if you tell yourself that is totally a self defeating, you know, and self fulfilling prophecy. But yeah, Ruth, what would you say to those people that are feeling like ah, even hearing all of these ideas, I just feel behind. I'm just learning.

I'm glad that you brought this up because I was thinking this as everyone was sharing their ideas, I was thinking, I bet there's people here, I mean even me who are listening be like, well I haven't done something like that or I don't even know where to start with that or oh, it's all so much. And I think this is the thing we don't like we have all been playing with this and having regular meetings in our mastermind group and we're like diving into it and we don't even know what we still don't know. And I think what's really important for us to remember is yes, AI is here. And I do think it's worth considering how we can use it. Not just boost our business, but also to support ourselves and our own capacity. But we don't have to do it once. Even the people who are at the forefront of AI are still dealing with really far changes right now. And we don't have to be everything to everyone. Like if we are in a space where people are asking us questions about how do we do this with AI or like whatever, we don't have to know everything. Like it's okay. I mean we are in like B2B areas so we feel that very strongly, like we should know everything but we don't have to, right? It's okay. And I think as well, like I love playing with all this AI stuff and I signed up to all these newsletters and I got all the AI updates and stuff. But sometimes I just have to take a break from it because it's, I guess it's a huge technology advancement like of our time and it's a lot, you know, probably. I'm sure that like our grandparents can relate to like how they felt about computers all of this? Yeah, the Internet, everything. It's huge. It is big. And we're never gonna learn it all. I don't know everything about the Internet. I've been on the Internet since I was a kid. I don't know everything about it, but I just think we need to be kind to ourselves. You know, where. How can we use it to support us? And where do we just say, you know what, I'll leave that for a while. I actually, I was pretty overwhelmed when ChatGPT first came out and everyone was using it. And I was just like, you know what? I'm gonna take my time with this. It's okay now I'm well into it, obviously, but, you know, things could still change at any time. And don't get me started on like the rabbit hole of thoughts and feelings around taking over the world and all of that stuff, you know, we don't know. It is unknown for everyone, even the experts. And my best advice for anyone who is really overwhelmed and thinks it's really too tech or whatever is things like ChatGPT are literally designed for us to have conversations with them. Even these app building tools, they are built on conversations. So if we just remember that it's not about actually being a tech expert, it's not about coding and all this, it's about having conversations. The more you talk to it, the more you obviously practice it, and it gets to know you and your voice and your values and all of that as well. So if you can just be open to experimenting and talking and if it gets it wrong, just say that. Just talk, talk, talk. And also you can get, for example, chatgpt to say, like, I don't even know where to start. I have this business and I'm wondering how I could incorporate AI in a way that isn't overwhelming to me. Can you ask me some questions to help me figure this out one step at a time. But being really mindful that I am overwhelmed. So don't suggest too much. So that is my, my best advice as well. You can literally get the AI to figure it out alongside you in the conversation.

I think one of the Most common questions ChatGPT gets, I read this somewhere is how can I use ChatGPT? And it's like literally just people going to the source and saying, like, I don't even know what I can do with this. And I think one common theme you've heard from a lot of us is like, we'll say, Tara said, I have this course. Here's what it. Here's what it is. What tools could I create? Like, we. You don't have to have the answer. You just have to be willing to ask a question. And your question can be, I don't know, what should I ask you? And it can, you know, it can help you figure it out. So I love that advice, Ruth. And just like, just start having conversations with it. Don't even make a goal of needing to start using AI to write all of your emails or adding custom GPTs to your courses. Like, just start using it in your personal life. Use it instead of how of using Google and see what happens. Like, that's, I think how a lot of us just got started with just like, oh, interesting. So I could just like ask it a question about, you know, what's a tripwire? And it would just start giving me some information. And from there, you know, it snowballs.

Go to chat GBT and just start having conversations with it. And really that's all you're going to need to do is you're going to learn so much by doing that and figuring out how you can implement in your personal life and your business. It's really just, it's a conversational tool. And those no code apps like what Tara was talking about earlier with Love, literally, I, I'm not a coder. I don't have, you know, a ton of skills there. I just went in and typed the typing in. Here's what I want it to do. What do I need to do? What kind of questions do you have for me? And it just, I just started having a conversation with it and it just started building the freaking thing for me.

So, yeah, that's what Tara said in the chat. She always asks, what do you need from me? What questions do you have for me in order to do this? So I think that's a really good question to ask too. If you give it an instruction to do something and it gives you back crap output to say, okay, that was not it. What else do you need from me in order to give me something better here? Because a lot of times, like, I think I still see this on, you know, being advertised and stuff. People talk about how it's all about your prompts and your. In your output's only as good as your input. You know, this is why we create like the brand iOS is something that we created in my group this week, which is essentially like a brand voice guide that you're giving it so that when you say, write me an email about this, it can actually write like you instead of just being like, well, I can Write you any kind of email, like who do you want it to sound like, what kind of style do you want it to be in?

So I just sent out this morning an email that has gotten dozens and dozens of replies. And the email was basically put into ChatGPT about like my dogs are trying to turn me into a morning. And basically the start of the email was about my dog farting so loud that he woke me up at 6:30 in the morning. And I was like, how can we turn this into a business lesson for and write this email? And that worked perfectly. And then I saw how awesome that email was doing and so I went back into that chat and I was like, okay, what are some other questions you have for me so that I can give you four stories to create funny kind of emails like this that will lead into value content or business lessons. And now I have like 10 emails for that are hilarious.

I love that. Yeah, it's oftentimes taking something that, okay, this worked. Now help me replicate this. And maybe first, I love that you actually asked it ask me questions. Because instead what like I think a lot of us would do is like, man, that story was so good. I don't have any other stories like that. And then we just like walk away from it. But you're like, I know they're in there somewhere. I just need to be prompted, so draw it out of me. ChatGPT.

I actually have a custom GPT that helps me write emails based on stories. So yep, perfect.

Okay, Liz, this question is for you, our legal resident legal expert. Where's the copyright line with private GPT use? Sometimes the model suggests really polished phrases and I want to make sure I'm not accidentally using something I shouldn't.

I mean, so like I said earlier, you're not going to be able to copyright anything that's straight out of GPT, at least at this time. The question then, I think what you're really asking is make sure you're not infringing on someone else's copyright or trademark potentially. And there's not really a way to know. I mean, you can put it through plagiarism checkers out there. You could put it through plagiarism checker. As far as trademarks go, you'd have to do a search though. But I think rarely are you getting an output that's like trademark because trademarks are usually like a wordmark or a phrase. It's not going to be like a long thing. In which case a plagiarism checker is originality IO or something. I will make sure nothing is being plagiarized. So that's kind of where it's at currently, if that answers the question enough.

But yeah, I think the best you could do is use it more for editing, brainstorming ideas rather than copy pasting exact output. And then yeah, if you want to take it a step further, put it through some kind of plagiarism checker. I just saw something on appsumo for that. So there are tools out there that exist. You could check it out. I'm not. This was a question somebody submitted in advance. Maybe it was from someone in your audience, Ruth. So I'm not sure if you understand it better than I do, but the question is, is there potential in future tech, free AI breaks, maybe even groups or movements like that?

Yeah, I wasn't 100%, but I wondered if it was something to do with some sort of like not anti AI. But this is how I'm reading it. Like AI less time or retreat or something like that.

AI detox. Like we're all going to go a whole month without using AI.

I mean, this brings up a whole thing. Because AI isn't everything like we are. You want customer service, right? There's an AI bot on every single website you have to get through first or every single customer help desk and all of this stuff. And I think it's in, it's snuck in in places that we don't even realize as well. So I mean, that probably opens up a whole can of worms.

One thing that comes up for me is just thinking like, you know, I mean, I'm not on social media, so I'm all about you. Do you. If AI is not feeling good to you, you don't need to use it if you don't want to. But I also feel like there's no badge of honor or like trophy you get for being like, I don't use AI to write any of my copy. Like, okay, that just took you longer then, like, I don't know. I don't feel like that's anything to necessarily like brag about. Like, I think sometimes we're like trying to take this moral high ground sometimes when really it's like you're just kind of hurting yourself in this. Like, it's one thing to just put in a very simple prompt to an untrained AI and say, write me an email, you know, about my the Summer of AI panel and just copy paste whatever garbage it spits out. Like, obviously I don't think there's any reason to Brag about that. But I also just feel like.

I.

Don'T know, thinking about. Yeah. The ethics of it all. And like, where is this feeling and stemming from? And like, is it more that you just want a tech rebreak? Is it more specific to AI? I don't know. I think like Tara said, you'd have to detox from the entire Internet to stop using AI. You'd have to detox from everything. It is literally baked into everything, even things we don't realize. You know, you can't watch Netflix. Their whole platform is using AI to recommend things for you.

Maybe a helpful way of taking this question is to think about that human connection. Because I don't know about you all, but like, I'm noticing AI comments on social media, AI posts on Reddit, and I'm just like, I don't know what the purpose is sometimes of these posts that people are putting up, but I think it's definitely important for us as business owners to think how are we going to provide something that AI can't? And that human to human connection for sure, is one of those things. And I'm guessing, you know, in person, like in person retreats and get togethers and, you know, support to take action, all of this kind of stuff, this human to human connection I think is an important thing to think about. As much as I love the AI stuff, I still feel like there's a difference in getting coached by ChatGPT, getting coached face to face by someone, for example. And so it probably is worth thinking of in that way and how can we bake that stuff into our offers.

And the way we do business.

Right. Like, even the spiritual therapist that I used on a daily basis, I also still pay my regular therapist to go in person and talk to her. There is something that you can never replace, that ineffable energy of being with other. So I think, you know, some of that is. Is unfounded slash, like, that will always be there. People will still always want, want that destiny. Want to add something?

No, I was just going to say I think like doing events like what we're doing here, the live workshops. You know, I changed my whole business model last year because I kind of saw where AI was taking us and I knew that people wanted more of that personalized support, that human interaction. I think it's going to just get more prevalent as we move forward. So I would just encourage everybody to start thinking about your own programs and figure out, you know, what changes do you want to make personally?

And that's exactly what we've been talking about for months now is like, okay, what I think everybody, if you follow any a business coach or consultant in 2025, you probably heard some version of like, this is a weird year. Things aren't selling the way that they used to. Not necessarily better or worse, just different. And I know that we talk about it a lot and I hear it from plenty of other entrepreneurs that I follow. I think that is a big part of what we're seeing. And so if you've noticed, like if you're on my list, you see that I do live get it done weeks every single month now. Like, that is something that I've been doing for the last 13 months now. And I don't think that I it would be as popular as it is if it weren't for AI. It's also bringing up these questions of how to create scalable business models when people actually want you. Now, like for a long time it was all about, oh, you can create a one to many offer and that can be a digital product. It could be, of course, a template, a tracker, a million different things. And it's not that those don't work anymore, it's just that they're different and what people are looking for is different. And so I think analyzing your business model is going to be part, which it always is. Right? Like when the Internet first came around, that changed everything. And then blogging was a big thing. Then social media came out. Like, that's just part of being an entrepreneur is also just always kind of like having to evolve as technology, economy, you know, environment changes.

I just want to add something to that and comment on what Tasha said in the thread. She says, I worry about creating a custom GPT that will compete with my own services. How do I feel confident in creating something that kind of fits within the whole ecosystem without replacing me? So I, I don't think that AI is ever going to replace you. Like, you are certainly unique. She was using my AI clone and she was the one who gave me all the information. She's like, destiny. When do you want me to use this versus when do you want me to submit a form for you to answer it via the product? Private podcast fee. Great question, right? You know, when would that AI clone like replace me? I have some extra perspective because you sent me all of that content. I said I have some extra perspective and I want to answer your specific question on my private podcast. In this perspective, the AI is not going to pick up on it. So that's kind of how I left it. But There didn't really answer the question necessarily, because her question was, when do I use that versus sending in the question via the form. But I don't know. It was a very interesting perspective and it kind of went along with what she was saying there.

I just want to add, because I commented and I was being completely serious when I said you could brainstorm with the chatgpt, I wasn't sarcastic. I think everyone, the mastermind knows I've been going through, like, streamlining and like retiring things in my business and figuring out where do new offers fit and align. And I where I have one that I'm like, well, I feel like that really kind of impedes on this other offer. I like, work worked it through with chatgpt of like, how can I position this? Like, how does that really fit if this is the direction I want to go? Like, I was being completely serious. I know it was funny to respond to you, but it was also a completely serious suggestion. So just. Just wanted to point that out.

I want to go back to Destiny, to what you said, because thinking about your own workflow, sometimes I have the same fear of, like, if I create all of these GPTs and would anybody ever hire me for coaching anymore? And one of the things that I've noticed is that even when I use Chat GBT to help me answer a question like Destiny, I'm curious. When somebody submits something for your private podcast, my guess is that the first thing you do is put their question into your GPT and say, you know, how could I answer this? Or give me some idea. That's what I expect. Lisa is like, I start getting ideas first, or I'll say, I've got these three ideas, or I want to answer it this way. Help me, you know, kind of draft a script. But sometimes what it pushes out, I'm like, no, I don't. I don't agree with that. And I have to bring my own discernment in and say, okay, yeah, that's not going to work for this person. Or that goes against my values of this, or I actually teach this strategy instead. And so I feel like AI is all going to have its limitations because it's not your actual brain and no matter how much information we upload to it, it can never actually truly be you.

So to answer your question, sometimes I do, sometimes I don't. It kind of just depends if I want more of a polished type response. I will definitely go to Chat nvp and sometimes I just wing it. Like, I get their question, I think, through it and I answer it and I send it back to them. It really just depends on if I feel like I need a little bit more kind of perspective, because sometimes I need to look at it from different angles, and sometimes I know that answer right then.

Yeah. Yeah. And I think that's. I mean, for me, again, it's. It's so much more of a brainstorming tool. Or, like, what are some other ways to think about this, or how could I say this a different way than it is to just, like, replace anything a hundred percent. Okay, let's keep moving. We got a couple other questions here.

Are custom GPTs actually a sustainable offer, or will the tech shift again soon?

The tech will shift. What it will shift or what it will mean? Who can say? What do y' all think?

I don't think any of us know what. What it's gonna look like. Honestly, I cannot believe how much things have changed since the beginning of this year. Like, even from fourth quarter of last year, I feel like it's moving so fast, I don't even know what it's going to look like by the end of this year.

Am I.

There will always be tech.

Right?

So, like, just know that it's going to be how it is, and it will just get infinitely better. That's really the only guarantee that I think we have. Right, but your guess is as good as mine.

Exactly. And I think what we need to do is decide, is this a worthwhile endeavor for what I want to do now? And all of us who are building custom GPTs, for example, or any kind of AI, the more we're playing with it, the we're getting at it. Like, I know with the information I've created in my courses, for example, I can program a custom UBT quite easily with that information. And, you know, I'm familiar with writing the instructions and all of that, and it feels like a worthwhile way to spend my time to add this onto my programs. And if down the line, I realize that I'm spending a ton of time having to tweak things and change things, it doesn't feel worth it. Then I get to reevaluate that decision. But I think as far as it. I think it's worthwhile doing it for yourself because it's saving so much. I've got custom GPTs that I use just for myself, and they're saving me so much time, it's definitely worth it, even if the tech change is in future, because the amount of time and effort that I have Saved already is 100% worth it. I released a custom GPT in my membership not that long ago and it's had like over 100 chats already. I can see it from my ChatGPT account. I know that people are using them and that I hope that they are getting further with the action they're taking as a result. So for me, it feels worth it. Is it worth it right now? For me, yes.

Agreed, Harry Stork. And all of the prompts in Chatbots are chatbots you're coming across that might be useful at a later date.

So I've started using projects in ChatGPT and kind of putting everything under project. So that's been helpful because it was.

Getting to be a mess, especially once you start creating dozens of your own GPTs, let alone that maybe buying other people's or finding free ones become a lot. I would say for me, I haven't started using projects yet for some reason. It's one of those things that every time I look at it I'm like, I don't understand this. And then I don't spend time trying to understand it and I just move on. But I do text replacements a lot for like everything in my business and in my personal life and my Social Security number, my bio, things that I have to fill out a lot. And so I've started doing that with prompts as well. Or I have a prompt that's like, you know, whatever the prompt is that I use every time I go to write this specific newsletter, then I just start writing that. So that's been helpful for me. Although I have to remember what's the text replacement for this thing again? So there probably could be a better way to do that. And then I use the bookmarks. I mean, this is like really basic text, so I'm sure there's some fancier, better way of doing this. But this is simple and works for me. I just have my bookmarks bar and I have a folder in there that's just called custom GPTs and I just will add specific GPTs to that book or expire. And then when I go looking for something, I just pull it up and go, okay, it was, you know, the ouch GPT that we found and let me just go to that there.

Do you think it's worth it to have like, if you use Google Drive, have a Google Drive folder when you create like your custom brand voice documents, when, if you have screenshots that you're regularly uploading as part of conversations to get feedback, have it all in one place and this is something I took far too long to actually just do have a folder in Google Drive. I've started setting up a notion hub for different AI tools that I want to play with, or different prompts that have helped this specific thing or ideas that I have for custom GPT. I've kind of categorized it all in notion and I felt a lot less overwhelmed with all the AI stuff swirling my brain when I created that notion hub. Obviously you could use any tool. You could have a simple Google Doc with bullet points and headers, whatever, it really doesn't matter. But one thing I do want to say on the overwhelm is that I have stopped. I was in these, following these Reddit groups for like cool prompts and stuff like this and I just had to unfollow because there's so many cool prompts. And I was just like, I have to remember all these cool prompts. I'm like, no, I don't. You know, there's a limit some of them I will say, but I don't need to know all of the prompts. And like I said earlier, it really is about having conversation. Like there are, don't get me wrong, very cool and powerful prompts, but you don't need to save all of them. Sometimes it's a bit of like FOMO and information overload going on. That was certainly true for me. So I'm sure that if I feel that way, other people feel that way as well. So I just wanted to put that out there.

Yeah, absolutely.

Oh, the dreaded EM dash. So this is one of the things that I've heard this joke I'm trying to think of who told this to me. Now that Gen Z is making fun of millennials and older for using ChatGPT that they can tell because the em dash is always in ChatGPT output. That's so interesting that you've told it a hundred times not to do it and it still does. We were just talking about this on one of my membership calls today that sometimes, like, it's amazing what AI can do. And then you're like, why am I banging my head against the wall telling you the same very simple instruction and you are not getting it. So I don't have any solution for you other than just like, sometimes it just doesn't. Or like go in and do a search, find and replace and just delete them from it after the fact. Liz, you got an idea?

I would say I share a similar problem where I'm like, look, the sign up of my emails should always Be this. And it never does.

It.

It doesn't matter that it's a custom GBC that it's built into the instructions. Like, for some reason it can't get my sign up. It likes to make something up. And so for that I ignore and do my sign off for yours. I would almost do like, hey, can you rewrite this exact email without EM dashes? Right? Like, make it very specific to that output. You know, even copy and paste the email and be like, get rid of the im, make it so it makes sense without them. Right? Like, and see if that works, you know, because I, I used to be like, okay, hey, that's not my. It's this. And it would switch it, but then it would. And yeah, like Kate said, sometimes you're like, I don't know why it can't. You know, it's like, why can't the kid close the cabinet door? No matter how many times you ask them, it's the same thing, right? And it's just. It depends on how much brain power you have to fight it that day. Or if you just want to do, you know, find and replace.

I was gonna say too, actually is like, embrace the M dash. That's my advice to you. It's like, don't fight it. Just go with the EM dash. Destiny, you got something?

Me too.

This is a, you know, something we were. I was taught in journalism school. I love the EM dash. Okay, when would you use Claude versus Chat GPT? Who wants to answer that?

Well, I've never really used quad, so I don't really have.

I will say that I don't pay for Claude, but I do pay for Poppy. And like I mentioned before, Poppy has a bunch of different language models in there and I use Claude willy nilly. I was gonna say, like, I think it can be better for writing sometimes, but now that I've got my custom GPTs trained so well, I find that the writing is just as good. And I don't use Claude. Like, I don't ever go to just the Clod tool or the cloud website to. To do it. So I'm not the best person to answer that either. But Destiny, I think you do use Claude.

Well, that's so funny that you asked. So I, I have found that just in the past, like two months maybe, you know, just here recently, ChatGPT, I feel like, has improved dramatically in terms of its writing. Maybe it's just I've been training it.

Better, I don't know.

So I actually canceled my paid clock subscription about two weeks ago because I wasn't using it because I was getting such good output from ChatGPT. And then I had. He was creating all these custom DPTs, which were working really, really well for me. So I don't know. I'm not using it right now.

Yeah. Steph, Ruth, do either of you use Claude?

No, it's just another thing that I would have to organize and.

Exactly. And I did hear that it was better for the writing piece. Although I agree my chatgpt is coming out with a lot better stuff. They just pick a tool, like, I'm sure that you can train. Like, if you prefer Claude, I'm sure you can totally train it in the way that we train ChatGPT. And that will, like, there's no need to learn all of the things.

Which brings us to our last question and I think is the perfect segue. Somebody asked, like, to steer them in the direction of how we started Learning more about AI and ChatGPT and how we got to where we are now. So maybe we could each just kind of close out by sharing a little bit about some of our favorite resources. And I think all with the disclaimer that Ruth has generously shared throughout this, which is like, you don't have to.

Do any of this.

These are all just ideas following what feels good to you, what resonates with you. Even Bri, I see your comment in the chat here that you're in an industry where AI is very contentious and. And you have to tread really lightly. And so maybe that means for you that it's not something that you're talking about externally, if you use it on, you know, internally for your own purposes, if it makes your life better, easier, like, maybe that's enough. Maybe you're going to be, you know, pushing back against some of the contention. So I'm not saying there's one right way to do it, but just kind of inviting us all to think about, like, what is right for me and how much information is too much, which I think we can all get to that place of overstimulation over input. And how much is, like, this makes me feel like I'm learning some and I'm staying up to date and I'm getting ideas and it's helping me and just making sure that we're really conscious of, like, when you cross that line between helpful into now I'm overwhelmed. Now I don't want to do anything. Now I feel bad about myself, all of that. So, Liz, you want to start us off?

So with where I got started is I took a couple courses actually. So I took Nina Clapperton's like, custom GPT course. The whole purpose is to teach you how to build custom GPTs and sell them. And I've included them in some products, but I have just been selling custom GPTs. It really gave me the background knowledge and empowered me of how to use the platform. And then another course I did from Kate @hellofunnels on like building your own team, custom GPT team, which has been hugely helpful for me as well. Once I got going with those, I started seeing all the other ways I could use it and building out and doing other things with it. And it's just, I mean, like I said in the chat, I'm going to be canceling Zapier because I've built out all these other automations because I was able to throw a code together with the help of ChatGPT that I just don't even need Zapier anymore.

So really good use case that we didn't talk about too, Liz, that we talk about all the time in our group is like, we're having it right. Scripts and Airtable for us and update formulas and these different things that none of us would ever have. Even the, at least me, I would not have the faintest idea of how to write a custom code script for Airtable to do what Zapier can do.

Yeah. Or the band would really hone that skill.

Right.

So, yeah, like, that is where those, those courses help me to get really comfortable with the platform because I'm one of those people that like, I, I, some people can like play around with the platform and just get the hang of it. I am not. I was like, I barely know how to DM an Instagram. Okay. Like, I don't. I'm not one of those people that just like, can do something. My friends, I do duolingo and they're like, oh, well, did you like, do this, freeze your streak or whatever? I was like, I didn't know that. I have no idea how to do that. Like, I'm just not one of those people. So I need something to show me and that I know that about myself. So I invested in a course to show me. But now that I've got got that understanding, it's off to the races.

Love it. Steph.

Yeah.

So it's funny that you said that, Liz, because I am that person that will just, I don't say, like, give me a platform. I'm going to figure out how to use it in the next hour. I, I am that person. That's just like, how my brain works.

So I have printed out knowledge basis to, like.

No, I'm.

I'm not that person. That just makes me really stressed out thinking of that. But I'm not a good person to ask about this. I'll be honest, because I've never taken any courses about this. I did subscribe to a couple of newsletters, and it just got very overwhelming very quickly because I was just like, inundated daily or multiple times a day with all of these things that I need to be doing right now in AI or else I am falling behind. I don't have any suggestion for this. I'll be honest, because, like, that's just not the type of person that I am. I will say, like, in general, if you find somebody that you resonate with that teaches in a way that makes sense to you, follow whatever that person is getting, just like everything else that you're learning, right? So, yes, find somebody who says it. I will also say in a simple way, because AI and like, systems, all that, it can get very complex very quickly. So try to find people who are, like, really good at taking these really complex ideas and turning them into really, really simple ideas that you can implement in your business.

Well, I mean, what I hear in that stuff also is, like, what Donla just said in her takeaway that is that yours isn't about following certain people or keeping up with the Joneses of the AI. It's just getting in there and playing and learning as you go. And I think that's, like, that's the best way to learn anything, right? Is just by doing. And I think if we could all go in with this mindset, too, of, like, I'm in here to play and see, like, how cool would it be if I could do this? And, like, just being blown away by what you can do with it. Take so much of the pressure off or that feeling of I'm behind or I'll never get this, or I'm just not techie enough. It's just like, just play around. It's really fun.

I'm not in different Facebook groups. I've completely put blinders on, and I'm.

Just in my own world.

There are pros and cons to that, but I would say there's more pros because I'm not getting distracted. I think that's where a lot of people get held up, especially when it comes to AI, because there's so much out there, there's so much noise. So many people are claiming that they're the experts, right? Quote unquote experts. And it's very easy to not just get distracted but to go down rabbit holes with people who don't actually know what they're talking about. They're just really good at marketing it, you know. So the more that you can stay in your own lane, like Kate said, play and have fun with it, the better off you're going to be, honestly.

Yeah. Destiny, how about you? Who are some of the places where you've learned or other advice you have like this?

Yeah, so no, I haven't purchased any courses or anything like that. It really just was me trying to digging into my own business or businesses and knowing that I really needed to figure my crap out because I was getting very overwhelmed and I needed to automate as much as possible and help me use AI to basically get, you know, streamline my business and simplify it and you know, figuring out, you know, here's somewhere where I could do that and here's the AI tool that can help me with that and you know, like with the membership how can I support my members better and how can AI help me do that? Because I'm scaling right now four memberships and we're adding one more. So I've really got to get my act together. There's so I've just started digging into that and figuring things out and researching, playing around and really, you know, are us We've been, you know, doing the weekly kind of mastermind calls that specifically related to Automations and AI and figuring this out. So that's been very helpful for me personally.

Yeah, get yourself some friends that are in a similar stage that you are. None of us when we came into this were like we know everything there is to know about it. We came in like I've been playing around with this. I feel like there's a lot of potential with this idea. There's a button in the group were like yeah. I also wanted to improve my onboarding with AI. Maybe we could get together and figure out how to build some kind of GPT onboarding bot. And we just did that together. And this wasn't like we don't pay to be in this group with each other, we're just made friends and so get yourself some friends and you can do that on your own. If you don't know anybody yet, you can join. We, every one of us here has memberships and offers that you can join if you're looking for community and people who are doing similar things. So I think that's definitely been One of the best ways that I've learned, in addition to just getting in and playing myself. And I will say that Destiny turned me onto this newsletter, but Rick Mulready has a newsletter that he sends every week. And I find it to be incredibly simple and helpful with just, like, cool ideas. And sometimes I don't do anything with them, and I just go, like, oh, that's cool. Or, like, I'll note that for later. And sometimes I go in and I create something that he's, you know, suggested immediately. And there's a few that in our group we talk about, oh, maybe we should join this membership on this. But I feel like we seem to keep ourselves plenty busy with the ideas that we come up with just together, that it's almost like, I don't know if any of us. Lack of ideas is not the problem. It's lack of time, actually to implement the ideas. So. But yeah, Rick Moretti is one of. One of the people that I like. And Brittany Long, I don't actually follow her, but she spoke at a summit that I was at recently, and her presentation was actually entirely AI, including, like, her video and her speaking and everything. And so I've just like, like looking at women, I. Doing things I think is amazing. Talking about tech and getting, you know, carving out a space for us there. And also people who are really pushing the envelope and doing cool things makes me just like, I'm not necessarily learning from her, but I am learning, like, through osmosis of just going like, oh, how did she do that? That's cool. I wonder if that's something I want to try and figuring that out. I'll drop Rick's name in the chat. Ruth, go ahead, close us out here.

Our group has been so powerful, and one of the reasons why is that just having a place where we can be like, oh, I've been playing with this, but I have no idea about that. It's so easy to think that you're behind, but actually what we find in our group is that we all bring something different to the table or we're all playing with something at different times. And it's been super helpful just to have that momentum to keep it up, but also back away from it when it gets really overwhelming. And I will say it's really helpful just to start with small things. I think probably where I got started was like, when I was part of a course or something, and there would be an exercise and it'd be like, oh, here are some prompts. You could do this in chatgpt. And see what it comes up with. You know, just a small part of something and then it, and then you, you get a feel for it and, and then it becomes something bigger. I'm also going to host a summit in a couple of months in September called the Aligned AI Summit. So I unfortunately there's no, like sign up for it now because it's not available yet. But there's definitely going to be some really cool people and probably mainly, if not exclusively women talking about how they're using it in a heart led way. So definitely look out for that in the future. What it is do for sign up.

Okay, great. Well, thanks y' all for being here with us. This was super fun and I know that this group could talk about AI and tech and ideas all day long. I'm going to cut us off now, but thanks everyone for joining us and please stay in touch if you're on any of our email lists. You'll surely hear about Ruth's AI summit coming up. Steph has her Art of Rest retreat happening in two days, and I know all of us have a bunch of stuff going on. I can't think any more off the top of my head, but stay tuned. Thanks for being here, everybody. You're welcome. I'm now Adam Lambert as the emcee, but I did my best. All right, y', all, see you later. Bye, everybody.

Thanks for listening all the way to the end. I hope you enjoyed this episode today. If you love the show, I'd appreciate a review on Apple Podcasts or your favorite podcast platform. Have a great rest of your day and bye for now.