33: How to Explode your Website Traffic Using Tailwind Tribes (for online course creators)

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Welcome to the Course Creators MBA Podcast. I'm your host Destiny Kopp and in this podcast we're covering actionable tips to grow your online course business. But before I begin, I want to let you know that this episode is sponsored by my free training get leads for your online course that pay for themselves. You can sign up for your free training by going to destinycop.com and I will make sure that this link is in the show notes and today I'm going to be talking with you about how to explode your website traffic using Pinterest and Tailwind Tribes. Pinterest is one of the main drivers of organic traffic to my website and my secret sauce is Tailwind Tribes. You may be blogging, you may be podcasting, or creating a video, maybe even once per week, but you feel like your content is going out on your website and nobody is seeing it. And that's the problem because you want to drive with your content management strategy. You want to drive quality traffic to your website so you can convert that website visitor to an email subscriber. In addition to all of that quality traffic, you are also seasoning your Facebook pixel and your Pinterest tag so that you can retarget that warm traffic in the future with paid advertising. And retargeting ads are ads that are served up to a warm traffic like your website traffic and can be cheaper in a lot, in a lot of cases than ads adds to cold traffic. So website visitors equals email subscribers and website visitors equals warm traffic. And all of those are good reasons to drive quality traffic to your website. And in this podcast episode I'm going to be specifically talking about Tailwind Tribes, because using Tailwind is how I have grown my website traffic over the past couple years and my online course business. So first, I just want to talk to you about what is Tailwind. And Tailwind is an app where you can schedule content for your Pinterest and your Instagram accounts. Now, I personally only use Tailwind for Pinterest, so that's what I'm going to focus about as we go through this podcast episodes. And it's a relatively cheap app. So for around $15 per month, you can join Tailwind and five different tribes. And this will allow you to expand the reach of your content. And when I look at my Google Analytics account and when you go into your Google Analytics account, and I have another blog post about this, which I will also link to in the podcast, show Notes, because I want you to know how to use Google Analytics, because that's very important. But when I go to my Google Analytics account, it shows me that around 35% of my traffic is coming from Pinterest. And when I dig into it a little bit more, I know that the majority of that traffic is coming from the tailwind tribes. So let's talk about Tailwind tribes. And I think that the real value in using Tailwind are, are the tailwind tribes. And tribes function similar to Pinterest group boards. So if you're familiar with Pinterest group boards, and Pinterest group boards are where you pin the content of the other pinners on the board and in turn, they share your content. So it's a very similar type of concept. However, unlike the group boards, there is an accountability feature. So, so you know who in your tribe are following the rules and who are not following the rules. And you know you can get removed from a tribe if you aren't following the rules. But let me tell you a little bit more about how these tribes work. Basically how they're set up. The tribe leader makes the rules for his or her tribe, and that is generally related to the type of content you're allowed to share or post in the tribe and the number of pins you can upload to the tribe in relation to the ones that you share from your other tribe members. For example, a typical rule in one of these tribes is that for every one of your pins that you share or post to the tribe, you know this is your content that you're posting to the tribe. You also have to pin at least one or two other pins from your tribe members. So you're uploading your content. Maybe Blog content that you have to that particular tribe and then you're going into that tribe and pinning or sharing pins that other tribe members have posted. So very, very simple there. Now what you'll want to do is when you first set up Tailwind, so you'll have to set up your Tailwind account and there is a trial that they have. So if you just want to play around with it, you can definitely do that. Once you get in there, you'll go into the Find a TR in the Tailwind app and then from there you will select your category or your niche. Like for example, let's assume that you have a yoga course or a membership and you want to join like minded tribes to help share your content. And it's important that you find other tribes to join that are similar to content in yours, right? Because you're going to be sharing their content to your audience and they're going to be sharing your content to their audience. So that's the whole, you know, that's the rationale behind it. So you want to make sure that the tribes that you join, are they going to, that they're going to have good content for your audience. So let's go back to the example that I mentioned. With a yoga course or membership, you can go into the find a tribe area and go to the health and fitness category. And underneath that you're going to see a lot of different niches that are under the health and fitness category. One of them is yoga. And once you click on that, that's going to bring up all of the tailwind tribes that list yoga as one of their topic areas. And then from there you can check on, you know, you can look at the tribe rules, you can preview the tribe, you can see how many members are in the tribe and you can also get a feel for how active the tribe is. And that's very important. So what I would recommend is that when you are previewing the tribe, you're looking for the content being shared, right? You want to make sure that it's related to the content that you want to share. You want to see if the tribe is active, you want to find out does it have a large number of members. So all of that's very important when you are selecting what tribes you want to join. If the tribe is not very active or it doesn't have a lot of members in it, there's not going to be really anybody who's going to share your content, right? So you know it's not going to be worth your time to Join a tribe that has just a few members and low activity. I always recommend that you consider tribes with at least 100 members or more in them and at least four bars on the tribe activity. So when you go into that area and kind of start looking at those tribes, it's going to tell you how many members are in that tribe and how much activity. Activity is going on in that tribe. So once you find some tribes to join, and the other thing I want to mention, I almost forgot about this. Some tribes you can just automatically join. Some of them you have to request to join, and the tribe leader has to approve your request. So once you've selected the tribes you want to join, then what you're going to want to do is go in and start sharing their content and filling up your Pinterest board. The other thing you're going to want to do is post your own personal content. So maybe pick some of your, you know, top blog posts that you think would be very interesting for those tribes and those tribe members and upload those content into Tailwind. And it's super, super easy to do that. And I actually have some trainings to show you how to do this, both in a blog and also in a video. So if you want to figure out how to do that, you definitely look at those trainings and I will make sure that all of those trainings are in the show notes. But the other great thing is in each of the tailwind tribes, and once you get in there and start sharing their content and people start sharing your content, it's going to show you how many pins in that tribe that you have, how many repins. I should say not pins, but it will show you how many people have repinned your content, how many re shares you have received, and what your reach has been for that particular tribe. For example, in just looking, I looked at an example of just three of the tribes that I've been in. I've had 985 re shares, which means that are tribe members sharing my content. I've had 329 repins, so that's the number of repins from my tribe members sharing my content. So when, you know, they post it into their boards, people reshare it or repaint it from there. And that has given me, in just three of these tailwind tribes, a reach of 7.9 million. Now, those are my personal results. And I know that a lot of people are getting fantastic results from using Tailwind and the tailwind tribes. I would definitely encourage you to check it out and see see if it would work for you and your online course business. If you have any questions whatsoever, please do not hesitate to contact me on Instagram. Just send me a dm. I'll be more than happy to answer any questions that you have about Tailwind and Tailwind Tribes and course creators. Thank you so much for joining us today. I hope you enjoyed this episode on Pinterest and Tailwind Tribes. If you love the podcast, I would love for you to rate and review the podcast on itunes or your favorite podcast platform. Have a great rest of your day. See you soon.