
A consultant describes testing product names with real audiences. When customers chose
Chapters
What are the types of decisions that your clients are helping them make now? Yeah, well, Times are very helpful. Went live on a podcast and sort of detailed through it. So they first of all, like understanding how they're positioned in the market and even down to like what would be the best title of it. And they ended up like testing various options and the audience came back with The Business as the best one. So they were able to use it through quite a few different layers of the product offering, test it, refine it, and then help with the launch. And that's a really good example of how, you know, a system like this can help you go through like early stage ideation all the way through to like the task or delivery of an offering.
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