You're Using AI Completely Wrong

8 Feb 2026 · 1 min

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Companies say they're too busy for AI, but the real problem is leadership fear and lack of transparency. High performers are experimenting on their own time, failing with bad prompts, then dismissing the whole thing as useless.

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You said companies say they're too busy for AI and you don't think that's true. They're not even telling you the truth. They're terrified. And I think that might be connected to leadership teams. It's a mixture, I think, from what we've seen.
Some are terrified. So what we are seeing is leadership teams and A-star players and people with the employees are looking up at the management team and saying, I hope these guys know what they're doing with AI. And the leadership teams are looking down thinking, Christ, I hope they don't ask me too many complex questions about AI. And that's where we're standing at the moment. Reality is there are more A players in a business who know more about what to do with AI, and they're doing more stuff at home than they are in the business, partly for a couple of reasons. And I think the worst thing might be is a few of them have tried it and then got a negative result because they were not very good at prompting, didn't know how to use the tool, and gave up quickly. And they said, this AI stuff is rubbish.