Dr. Anita Sanchez's Biggest Business Mistake

6 Mar 2014 · 3 min
3:08

Dr. Anita Sanchez (consultant of 38 years) narrates a career mistake from ~10 years prior: she refused a partial sale of a process to an international corporation that offered 20% of the price to take it to China. She reflects that saying "no" closed other possibilities — instead she could have negotiated participation in the China deployment and research benefits. The talk closes by linking this business lesson to cultural lessons: reclaiming common-sense knowledge from her Mexican American and Native American (Aztec, Osage) background and integrating it with formal education to be of sustainable service.

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