Brand Opportunities in the Metaverse with Justin Hochberg – Step into the Metaverse podcast: EP23

I don't know when you first heard about social media, but my guess is the first time you heard about let's call Facebook, there weren't billions of people already using it. You probably heard about it earlier. A lot of people are hearing about the Metaverse in literally the last eight weeks. Mostly because Facebook changed its name, right? Yeah. Roblox has been around since 2006. Fortnite for many years, Minecraft for many years. So by the time you're hearing about it, it's already a thing. This isn't like a thing that needs to grow to prove itself. It's here. It's a little bit like, you know, in Hollywood, where I spend a lot of time, they talk about movies being so impactful. You probably know this, but video games make more money than all sports rights and TV and film combined. And somehow that snuck up on Hollywood, but it didn't sneak up on anybody who played games, but it snuck up on them. Same thing here. This has been going on. You're just finding out about it, I'm sorry to say.