Dr. Mark van RijmenamArchitect of Tomorrow | Strategic Futurist & Global Keynote Speaker for Fortune 500

Driving Brand Loyalty in the Metaverse w/ Lindsey McInerney - Step into the Metaverse podcast: EP13

Name: Driving Brand Loyalty in the Metaverse w/ Lindsey McInerney - Step into the Metaverse podcast: EP13
Uploaded: 2025-12-12T17:49:50.392184
Duration: 32 s
Channel: Dr. Mark van Rijmenam
Description: This is a transcript excerpt from a YouTube interview (Step into the Metaverse podcast, EP13) in which guest Lindsey McInerney argues that the…

12 Dec 2025 · 1 min

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This is a transcript excerpt from a YouTube interview (Step into the Metaverse podcast, EP13) in which guest Lindsey McInerney argues that the Metaverse’s early adoption will be driven by entertainment—particularly sports, media, and entertainment—and that this creates opportunities for brands to engage and delight consumers seamlessly. The clip emphasizes entertainment-led experiences as the first major use-cases for the Metaverse.

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Brands like to be where people are. People are moving to this space faster than ever. People are converging there. It's a place to excite and delight them. I believe the first and early experiences in the Metaverse will be entertainment based and entertainment led. It'll be sports media, entertainment. It's the future. The metaverse is the future of sport, media and entertainment. And certainly the early experiences will be exactly those. And so that leaves a huge opening for brands who love to delight customers in those ways to participate in a really seamless way that makes sense.