Dr. Mark van RijmenamArchitect of Tomorrow | Strategic Futurist & Global Keynote Speaker for Fortune 500

Guaranteeing Vibrancy in an Open Metaverse with Ryan Gill - Step into the Metaverse podcast: EP12

Name: Guaranteeing Vibrancy in an Open Metaverse with Ryan Gill - Step into the Metaverse podcast: EP12
Uploaded: 2022-12-07T10:50:41+00:00
Duration: 42 s
Channel: Dr. Mark van Rijmenam
Description: This is an excerpt from a YouTube podcast episode ('Guaranteeing Vibrancy in an Open Metaverse' — Step into the Metaverse, EP12) featuring guest Ryan…

7 Dec 2022 · 1 min

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This is an excerpt from a YouTube podcast episode ('Guaranteeing Vibrancy in an Open Metaverse' — Step into the Metaverse, EP12) featuring guest Ryan Gill. In this segment Gill says the metaverse is inevitable but warns that the current Web2, advertising-driven model (which prioritizes businesses and shareholders over individuals) is ill-suited to realizing a healthy metaverse; he argues a metaverse optimized for advertising would be undesirable.

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The metaverse is inevitable. We're marching towards it. The Internet, in its current form with Web2 is not really great for the individual, the actual human being. And even though the Internet was built on the concepts in Web one, so that it was for individual people, Web two really prioritized the business and the shareholder. And so the current sort of form that we have, with servers collecting all this data, optimizing it for behavior that buys or buys into things with an advertising model, is a nightmare scenario, really, to bring the metaverse into reality. I think a metaverse optimized for advertising is certainly not what we want. There's a lot of science fiction about that.