The Mindset Shift That Saves Every Deal

The fear that nobody talks about in real estate. See, it's, it's not the market. It's not your credit. It's not even the economy and the war going on overseas. And it's quietly killing every deal that you should be onboarding. We're going to talk about that. My name is Dr. Toby Potter. I'm the Unshakeable Investor. And today I want to talk to you about the fear that's stopping you and holding you back, the fear that is disguised as, and I'm just going to say that, the fear that is disguised as, and then we're going to fill in that blank a little bit. It's what's holding you back and stopping you from achieving everything you've ever wanted in life. See, I talk to students all the time and they've been in real estate or they've been talking about getting into real estate for over 2 years is probably a great example, and yet have done zero deals. And so I ask them, what are you waiting for? What are you waiting for? Well, I just, I want to get more knowledge. I want to get more information. I want to get more understanding and more clarity before I jump into this. And that is a myth, a lie, And it's false. It's going to stop you from ever achieving anything you've ever wanted in life. Trying to be more educated, having more information, having a better, clearer path is not reality. It's fear. It's fear. Fear is false evidence appearing real. Your false evidence is, well, I need to know more before I go and invest in this. No, you don't. See, what you need to do is align yourself with a mentor, with a coach, with a guideline, with rails so that you know for sure you're going to stay on track. Yes. If you think you're going to go down this road by yourself, that's mistake number one, because regardless of all the courses, all the YouTube videos, all the mentor or the networking groups you've been to, They're never going to be there when you need them. They're never going to be there when the rubber hits the road. And this fear of, well, I just can't jump into this because I don't know, is an accurate fear, but it should not stop you. What you need to be doing is executing on a platform and a program that will guarantee and ensure mentoring, guidance, direction, how to execute, what to execute on. To set you up for success and to help you see what you don't know so you can learn and grow. Fear doesn't look like fear. Here's what I want you to understand. It looks exactly like this. Remember the fear that's stopping you is this? It's called procrastination. It's called, well, I just, I want to be, I want to be, I'm a perfectionist. I hear this all the time and it's the When somebody tells me they're a perfectionist, I know for a fact they're not. See, it's like everything in life. You don't have to broadcast it. When you are something, it just resonates with you. And for people to say, well, I'm a perfectionist, I need to have everything in order. No, you're scared to death to make a decision. You're scared to death to execute. You're scared to death to move forward in the fear of failure. And you label it as perfectionism. And it's more procrastination, overthinking, staying busy, trying to learn without even knowing what you're learning. How do you know what to study? How do you know what courses to learn from? Because there are a multitude of variables in every transaction. I've been doing this over 30 years. I work with over 13,000 clients and have done over 20,000 transactions. And I still see things today that puzzles me, that it's not an absolute quick fix that I have to really dig deep into. I have to go into my, my board of advisors and say, man, this is a little unique. Here's what I think. But am I correct? And that's after 30 years, 20-plus thousand transactions. And you're trying to read all this in a book that's not a book. That covers this. There's not a course that covers it. It's called the school of hard knocks. But when you have somebody, you have a community, when you have a team, they can help you see what you don't know, guide and direct and educate so that you learn while you're growing. Waiting, waiting for the time, waiting for the market, waiting for the economy. See, that's just fear. That's an excuse. These are the things that I need you to understand. This is what fear looks like. These are the excuses or the labels or the taglines that you've told yourself that helps you feel better about, well, I can do this once this has established. This will never get established. You know why I know this? Because I go back last week, last month, last year, it's the same excuses. It's the same fear, and nothing's going to change tomorrow, next week, next month, or next year until you change, until you realize that the only thing stopping you is you. What fear actually costs you in real estate? A life, a lifestyle. Fear costs you everything. Fear costs you fulfillment, happiness, security, freedom, time with your family, time with your kids, time with your spouse, vacations, real estate. Fear stopping you from doing what you want to do costs you everything that you've ever wanted to achieve. And therefore you must understand Is that going to be the way you live your entire life, is in fear? And disguising it as, you know, I'm studying, I'm learning, I'm trying to get all the answers, I'm trying to understand it all. It doesn't work that way. I'm telling you, it doesn't work that way because there is no book, there is no course, there is no one person that has all the answers. But each and every one of those combined with a live body that will walk with you side by side, hand in hand, help you understand every turning point of that project, will guarantee you success, is the position you need to be in. Then it doesn't cost you anything. Had a, a client who paid $50,000 for a course and didn't get anything out of it. Because there was no mentorship. There was no guidance. There was no security. There was no understanding of business plans. See, when we bring you on, the very first thing we do is sit down and do a consultation with you. The very first thing is, is that we understand who you are, where you are demographically, financially, and emotionally, and where you want to be. And then we build out a step-by-step 45-day playbook that says, here's how you start day 1 and what you do each and every day for the next 45 days so that you have a habit, you have an understanding, you have a mindset. That's the education and the training and the mentoring you need. The education industry has made billions in selling information. But yet they've never ever helped you execute. They've never given you any format of implementation. And education and information and motivation without execution is frustrating. So what we do differently is we give you step-by-step daily executions, how to take what little information you have, gain more, but then apply it. Take it to the streets with a safety net, which is us. Stanford University