Jon Gertner on the Stories Worth Telling - Coming December 1st

I make pitches. I still pitch stories. If I'm. When I'm finished with the story, I kind of work up maybe a memo of two or three ideas, and I send them over to my editor at the Sunday magazine. I say, what do you think? And he'll chime in and say, you know, this one looks interesting, or these two look interesting. You want to develop them? Or, you know, or I could see using this one maybe for a tech issue, and I might expand the pitch. You might have some advice on how to do that, and then we'll take it upstairs to the editor in chief who makes those decisions of what to assign. And sometimes I still strike out. Sometimes some ideas don't work. I wouldn't say that I strike out once I start them. But sometimes just some ideas or some pictures never go forward. And that's okay. Sure. And with Wired, it's pretty much the same situation. With book reviews. It's a little different. Sometimes I just have the good fortune to sometimes open my email, and it's like the book editor at the Times or the Washington Post asking if I want to review something, and hopefully if I have time and it's an interesting book, I like to do that.