Dr. David Serio´s power formula for optimal chiropractic communication🌱

Thank you for being in this space. The chiropractic universe by Dr. David Sirio. We are very grateful that you are here. Hi, everyone, this is Dr. David Sirio with another chapter of the Chiropractic Universe. Thank you, thank you. Thank you for subscribing to my channel, for sending me your comments, your questions, for sharing my videos. It is an honor to walk this path with each and every one of you. I've heard so many times from chiropractors that one of the greatest challenges is that the public just doesn't understand or value what we're doing. My mentors have instilled in me that if we're going to make maximum impact in humanity, we have to become the world's greatest, most powerful communicators. So I'm really excited for today's chapter because I'm going to share with you a simple formula that I developed over my career to have maximum results and people valuing what we do, understanding what we do, which ultimately is a win win for everyone because you will get more referrals. People will value what you do at a greater level, they'll understand what you do at a greater level. And ultimately we'll have more fun and be able to build our dream practice. So I'm so excited to share this with you today. Let me share my screen here and let's jump right in. Okay. Dr. David Serio's power formula for chiropractic communication. The power formula is. First we're going to explain something. For example, the human nerve system. First, we're going to give the explanation of what it is. And this is where I find most chiropractors tend to stop. They just give the explanation. But we're going to add in here an example example and then an analogy and then a story. We can add in all three of these things, but at least one. And I'm going to go through this so you truly understand on a deep level how this works. So once again, we need the explanation. Then we're going to add an example and an analogy and a story. I would recommend doing all three if it's something so important as the human nerve system or vertebral subluxation. Then the second part of this formula, we're going to make sure that we are connecting to as many of their senses as possible. Because people will make decisions based on their emotional state at first. So the more we can activate their senses, the more their emotional state will be inspired to make a positive decision decision for their life. And where and when can we use this formula. Personally, I have never touched anyone without them. First coming to a chiropractic orientation, which I call the chiropractic discovery process. Why is this so important? In my opinion, because we give them the proper context for what it is we do, how we're going to help them. And also they get to get inspired by us through sharing our passion for what we do and how we help them. So we can use this formula. And I highly recommend using this formula in your chiropractic orientation, in your day to day communication, in your videos, in your newsletters, in the waiting room and on the phone, just to give you some examples of where this formula can be used. So let's jump right in. Let me give you some examples. So first we're going to give an explanation of the topic. So let's say we're talking about the human nerve system. So I would show a picture of the nervous system. So they have visuals. And I would say something like this. The human nerve system has 72 km of the nerve fiber. Does anyone know? And asking question questions also gets them activated and engaged. Does anyone know how many reactions per second the human nerve system is coordinating? Put your hand in the air if you know or take a guess. 8 billion reactions per second. So I gave a simple explanation. Human nerve system has 72 kilometers of nerve fiber. I asked the question which gets them activated. Does anyone know how many reactions per second? 8 billion reactions per second. I gave my explanation. Now we want to take another layer of this so they get a deeper understanding. Now I'm going to add in an example. So how many of you ate lunch? Raise your hand. Okay, so I ate a pizza for lunch. So I have a question here. How does my body or my stomach know what to do with that food? How does it know how to convert that pizza into energy or into skin cells or into hair cells? How does it know? Anyone? Exactly? Through the human nerve system. The brain and the body are constantly communicating. And through our nerve system, the brain will send signals down to the stomach and the stomach back to the brain and then to the liver. And it sets off all these of 8 billion coordinated reactions per second. Doesn't that just blow your mind? I can eat a pizza. And without thinking about it, my brain and body are speaking through the human nerve system to be able to take that pizza and to produce energy, to produce skin cells and hair cells. Well, I don't have any hair to produce hair cells and eye cells. And you can taste the food. See, now I'm getting in the. The sensation of taste. When you're talking, you can taste the pizza because the human nerve system is communicating to the brain, and that's how you could taste the pizza. So all of your senses as well, are being affected by the human nerve system. So I gave the explanation. Now I gave the example. Now, if I want even better results, and I would recommend, if you're talking about the nerve system, to add in an analogy. So what is an analogy? An analogy is a literary device that describes or explains an idea through the comparison between two different things and indicates a relationship between these two things. For example, life is like a box of chocolates. You never know what you're going to get. So in the case of the nerve system, I'm going to give an analogy. How many of you have a garden? Raise your hand. Okay, so your garden, all the flowers and the trees are like the organs, and the hose is like a nerve or your nerve system. And the spout where the water comes out is like the brain. Now, your garden needs a proper water supply, just as your body needs a proper nerve supply to function at the maximum level. So if the garden hose has no kinks in it, what will happen? Well, the water will come out at a maximum capability, and your garden will be happy and function at its best. There. I gave an analogy of the nerve system. Now, we want to add another layer onto this, and this is, in my opinion, one of the most powerful layers. Stories. You want to add a story. People love stories because it also connects this explanation, this idea to a practical piece, and they're going to connect with that. So here I'm going to show them a picture. This is an amazing story about a family that I've had in my practice. So Caroline. Caroline came into my practice and someone told her about chiropractic. And I said, why did you come? And she told me, David, someone told me that they were in your talk and you were explaining and talking about the human nerve system and how it affects every aspect of our life. I have a couple of my children that are not doing so great in school. Personally, my immune system is always low. My husband has a huge company, and sometimes he doesn't have maximum energy. And I really thought that, wow, maybe we have some interferences. And my friend explained this thing about vertebral subluxations. Maybe we have some vertebral sublimations in our bodies that are interfering with our maximum expression. And she brought in the whole family on the first visit for chiropractic. And I know many of you Sitting here probably came in not understanding about chiropractic because maybe you didn't hear it somewhere. But now that you've heard what the human nerve system does for your life, now you understand the power of chiropractic. And what I would recommend if you're sitting there and listening to this, is be like Caroline. Because her whole family for years now has received the benefits of chiropractic. And she says to me all the time, the expression of life that we're living at is so much more in harmony. We're all so much more healthier and connected. And I know over time this will minimize problems because our human nerve system is what is coordinating and controlling our whole internal life. See how powerful that is, guys? When we give the explanation and then we add in an example, then we add an analogy and add in the story how much more powerful that is. I promise you, I promise you, if you put this in action and you have this fire inside to communicate our message to people in different ways through a chiropractic orientation, through newsletters, through videos, on a day to day basis, you will see so much, so many greater results in terms of people valuing what you do, in terms of people understanding what you do. And you'll start to see people referring and you'll start to receive people coming in for what chiropractic really is. I can't say that 90% of the people come in like Caroline saying, you know what she said about hearing that her friend told her about my orientation. But you have greater possibilities of that happening. Thank you and have a beautiful day. I'm so grateful for all of you. Thank you.