A writer argues that creators should prioritize the integrity of their message over chasing audience appeal. Audiences can detect inauthenticity when work is driven only by popularity, so the message itself should guide what you make.
I don't write for the audience. I write for the message. I feel an obligation to a message that has to be communicated. And I think for all of us that are in the writing space or any form of creative space, it's important to understand that the audience is the end goal. But for us, it's the authenticity and integrity to the message that also has to ring true because your audience will always be able to tell, discern that there's something inauthentic about what you're doing if all you're doing is writing for popularity and for an endgame. So there you go. Cheerio.
