Noah St John shares his 4 A's system for success: Ask what you want and why, Afform using empowering questions instead of affirmations, Accept the truth through his Core 4 Formula, and Act on it. He built his business from debt and emphasizes the role of mentors and coaching in getting results.
When you find your why, you find the way. This is something that I teach my clients all the time, which is a very, very simple, but a very profound statement. When you find your why, you find the way. So it, it's like an example of the single mom who's raising 3 kids on her own, and she's working 3 jobs, and people go, wow, how does she do it? And the answer is, how could she not do it? She has her why-to called her children, right? Her family that she's got to take care of, otherwise they might not survive. Mm-hmm. So that's an example. So, you know, it's not like I'm somebody special. is that I found my why-to. I knew, because yes, you're right. I started my company at the age of 30. I was living in a 300-square-foot basement apartment. I had $800 to my name and a book on HTML. And that's all I had. I had no money, no experience, no marketing, sales. You know, there was no social media, no Google, no YouTube, none of that. But the point is that because I had a why-to, I had a deep burning desire to make a difference, to help people. I know it sounds corny, but that really was my why-to. It was to help people, to make an impact, make a difference. And as Steve Jobs put it, make a dent in the universe. Right? And, you know, I've been able to make a little dent, but my point is that I did, I got a lot of really bad advice. And so when I was $40,000 in debt working out of my parents' basement at the age of 40, you know, believe me, there were, my parents said, maybe you should go get a job. And I, and they were, maybe somebody smarter than me would've got, you know, quit and got a job. But I said, no, I have that deep burning desire. I know that I have a message that's important that has to be gotten. I just need help. Yeah. And so that's why, you know, now today I'm able to give back and help more people to get their message out, whatever that might look like. You know, I, You know, these are my books that I've published, but I've also helped my clients publish several books that they never thought they could do. And so that's an example of when you find your why, you'll find a way. You outline the 4 parts of the process of making a millionaire, the 4 A's. So the 4 A's, the first A is to ask yourself what you want. Now that's a cliché, right? Everybody says, oh, set your goals. You know, I've heard that a million times. Yeah. But actually it's true. I mean, you really do need to set your goals because what a lot of people are doing Without their knowledge is, you know, imagine if you wanted to drive down the street and go to the grocery store, right? And that is your goal, right? You have a destination. It's the grocery store. Well, the point is you wouldn't drive to the grocery store, walk around for an hour, and then get back in your car and go home. What's the point of that? You wouldn't do that, right? You have a reason for going there. You have, you know, even to pick up eggs, milk, and cheese. That's your reason of doing that. And so that is not just asking yourself what you want, but why do you want it, right? Like I was just talking about, find your why and you'll find a way. So that's the first A, is to ask yourself what you want and why. you want it. The second A is to affirm that what you want is already true. That is the essence of my Afformations method. Again, embedded presupposition factor of the brain. So you are affirming instead of affirming. Now, I'm not saying that affirming is wrong necessarily. I'm just saying it's a form that doesn't work most of the time. It's like it works sometimes, but most people don't believe it. And that was me too. I mean, that's really why I discovered Afformations. I'm going, how come I've been using these affirmations for years and I don't have anything to show for it? And it's because I was lying to myself. You know, I didn't believe what I was saying. So now using Afformations, You're affirming it. And by the way, the word affirmations comes from the Latin word formare, which means to form or give shape to. The word affirmations comes from the Latin word firmare, which means to make firm. So what's ironic about that is that many people have formed a life that they actually didn't want, that they don't want. And so that is one of the reasons why using my Afformations method, you're actually reforming your life and forming a life you actually want. So that's the second A. The third A is to accept the truth of your new questions. Now, what does that mean? What that means is that this isn't magic, right? This is science. You're already doing this. Every human being on this planet is already using my Afformations Method. Number one, they just don't know it. And number two, they're mostly doing it incorrectly, meaning they're using disempowering questions. Why am I so stupid? Why can't I do anything right? Et cetera. Right. So the point is that when you accept these new questions, like why am I so happy? Why am I so rich? Why am I always in the right place at the right time? Your brain's going to go, what? The thing about that is instead of doing your— with the old affirmations method, you're basically what they're telling us is to bash your brain into submission. I'm happy. I'm rich. I'm successful. And you're going, no, I'm not. No, I'm not. No, I'm not. Right? So that's the 3rd A is to accept the truth of your new questions. And we do that using my Core 4 Formula that I know we'll be talking about. And then the 4th step and the 4th A, which is the most important and the one that a lot of people forget. And if you don't do this step, you're not really going to get the results that you could and should get. And that is you have to act. You have to take action. This is not magic. It's science. So you can't, for example, you know, affirm, why did I, why am I so in shape? You know, why do I have 6-pack abs and I'm in great shape? And meanwhile, you're sitting on the couch eating junk food and you don't exercise. It doesn't work that way. Wouldn't that be nice? Yeah. Right? I mean, that's what they taught us. I have to say in all fairness that we have had things that you have to say, I mean, that I say are miraculous. In fact, in the Millionaire Affirmations book, we did something really awesome, which was we did a 14-day millionaire affirmations experiment. And there are real people real stories that you read in the book of people who just did my Afformations for 14 days, just 14 days, just 2 weeks, and literally changed their lives. We had one woman who manifested over 6 figures in just 14 days using my Afformations method. Again, I'm not taking credit for this. I'm not saying, oh, I did this and I'm so great. No, it's the fact that she changed her brain, changed her results, changed her habit. And that's what changed her life. A lot of people need just a little bit of help, maybe just a little nudge, you know, in the right direction. He didn't come in and like change my whole life. He just gave me a couple of tips that I was missing, you know, and that I'd spent a lot of money prior to that on trying to get in place. But, you know, just finding the right mentor, that's why that's so crucial. Finding the right coach, the right mentor, the right person that helps you, that's literally in your corner.
