Dr. Noah St JohnFounder, St. John Executive Coaching · The Caveman Conversion King | Keynote Speaker: Tame the Caveman in Your Brain™ | My $3 Billion Playbook turns AI fear into peak human performance | What kind of Caveman are you? Take the Caveman Quiz

AI Investment FAILING? Find the Brake! #shorts

26 Mar 2026 · 1 min

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In this short video, Dr. Noah St John warns executives that many enterprise AI projects are underperforming despite large budgets. He introduces the concept of an "invisible brake"—a hidden factor that stalls AI adoption and value realization. He promises a simple, actionable test that viewers can run the next morning to pinpoint exactly where their AI investment is leaking value. By contrasting a stalled internal adoption curve with competitors publicly touting AI-driven wins, he frames the problem as not the technology itself but the unseen barrier, and hints at next steps to remove it.

Chapters

In this video, I'm going to give you a test you can run tomorrow morning that will show you exactly where your AI investment is bleeding out. Now, you just dropped $100 grand on enterprise AI and your team is using it as a glorified spell checker. You know it, you can see it. The adoption curve is like a heart monitor flatlining. Meanwhile, your competitor, the one with the worst product, just closed a deal that you chased for 6 months. Their CEO is posting on LinkedIn right now about how AI transformed their pipeline. You're reading that post at 11 PM wondering what the hell you're doing wrong. You're not doing anything wrong. The technology is fine. The problem is what I call the invisible brake, and in this video I'll show you exactly how to spot it and what to do next.